5. Ridiculously Good Outsourcing RIDICULOUSLY GOOD SALES PROSPECTING
Cold calling is dying
Redefining the SDR
What prospecting really costs you
6. Ridiculously Good Outsourcing RIDICULOUSLY GOOD SALES PROSPECTING
Cold calling is dying
Redefining the SDR
What prospecting really costs you
How to outsource prospecting
26. Ridiculously Good Outsourcing STEP 1 : BASIC RESEARCH
Team conducts basic pre-call research on leads already identified.
27. Ridiculously Good Outsourcing STEP 2 : IDENTIFYING PROSPECTS
Taught team to
identify:
• High-value prospects
• Relevant service offering
• Best points of contact
29. Ridiculously Good Outsourcing STEP 3 : EMAIL OUTREACH
Team sends
custom emails
that include:
• Reason to contact
• Specific ask
• Blurb
• Call to action
30. Ridiculously Good Outsourcing
Great subject line
To : craig@njoy.com
Subject : Next Thurs?
Body:
Hi Craig,
NEEDS TO BE DIRECT
AVOID SPAMSPAMSPAM WORDS
CUSTOM OUTREACH EMAILS
31. Ridiculously Good Outsourcing
eason to contact
Reason to contact
“As I was browsing your website, I noticed that you’re
looking for customer service reps and would like to learn
more about how you’re approaching support.”
PRESS MENTION
QUOTE FROM A FOUNDER
FUNDING ANNOUNCEMENT
CUSTOM OUTREACH EMAILS
32. Ridiculously Good Outsourcing
eason to contact
Specific ask
“I ask because my company TaskUs (http://taskus.com)
helps a wide variety of internet companies with essential
processes like tier-one customer support, and other back
office support.”
INTRODUCES YOUR BUSINESS
SEGWAYS TO WHY THEY NEED YOU
CUSTOM OUTREACH EMAILS
33. Ridiculously Good Outsourcing
eason to contact
Blurb
“We currently work with HotelTonight, Tinder, Whisper
and many more to help them save ~42% on costs and
streamline operational processes.
ESTABLISHES CREDIBILITY
INTRODUCES YOUR VALUE PROPOSITION
CUSTOM OUTREACH EMAILS
34. Ridiculously Good Outsourcing
eason to contact
Call to action
“What is the best way to get 20 minutes in your calendar to
discuss how we can work together?”
DIRECTLY ASKS FOR THEIR TIME
ESTABLISHES YOUR INTEREST IN
PARTNERING
CUSTOM OUTREACH EMAILS
35. Ridiculously Good Outsourcing
eason to contact
Call to action
“What is the best way to get 20 minutes in your calendar to
discuss how we can work together?”
DIRECTLY ASKS FOR THEIR TIME
ESTABLISHES YOUR INTEREST IN
PARTNERING
CUSTOM OUTREACH EMAILS
59. CONCLUSIONS
SDRs can be optimized to produce more opportunities
Outsourcing is an underutilized weapon in sales
ROI on outsourced email outreach is extremely high
Ridiculously Good Outsourcing