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Trigger Events :
Prospecting with Purpose
Liz Cain
Sr. Director, WW Business Development
NetSuite Inc
1. TALENT
2. LEADS
BOSTON
DENVER
AUSTIN
LONDON
SYDNEY
NYC
CHICAGO
I don’t want
wealth & fame…
Just money
& recognition
QUOTAS
TERRITORIES
QUOTAS
TERRITORIES
8	
  
GETSAMEETINGGETSAMEETING
OWN.
YOUR.
FUNNEL.
1. Build
your list
2. Work it
1. Build your list(andknowwhyyouarecalling)
I am on the
#winning
team.
A common set of trigger events compel
decision makers to move forward.
TOPO
ACQUISITION
IPO
NEWBUYING
GROUPOR
ASSOCIATION
NEW PRODUCT LINE / SERVICE
OBSOLETEACCOUNTING
NEW
EXEC
EX-USER
JOINS THE
COMPANY
NEW SUBSIDIARY
INTERNATIONAL EXPANSION
DIVESTITURE
GROWTH /
RAPID HIRING ROUNDOFFUNDING
2. Work it(andhaveaplan)
Set your schedule.
Timing InMail/Email Voicemail Dial
Day 1 IM 1
"War dials"
Dial regularly. Try to
contact buyer live - if no
contact, hang up. No VM.
Day 2 EM 2 (forward IM 1) VM 1
Day 4 or 5 EM 3 VM 2
Day 13 or 14 EM 4 VM 3
Day 20 (hail mary)EM 5 VM 4
Nurture EM 6 VM 5
Follow a touch plan.
of	
  mee&ngs	
  
are	
  set	
  with	
  
live	
  convos	
  
73%	
   12	
  
dials	
  to	
  reach	
  
prospect	
  using	
  
direct	
  lines	
  
1	
  in	
  3	
  conversa&ons	
  
convert	
  to	
  appt	
  
And make the dials.
Emails/Voicemails.
Messaging.
Customer Stories.
Assets.
PIECE OF CAKE.
QUESTIONS?
Liz Cain
Sr. Director, WW Business Development
NetSuite Inc	
  

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Trigger Events - Prospecting with Purpose