Trigger Events - Prospecting with Purpose
Liz Cain, Senior Director, Worldwide Business Development, NetSuite
Sales Hacker Conference, New York City 2015
20. Timing InMail/Email Voicemail Dial
Day 1 IM 1
"War dials"
Dial regularly. Try to
contact buyer live - if no
contact, hang up. No VM.
Day 2 EM 2 (forward IM 1) VM 1
Day 4 or 5 EM 3 VM 2
Day 13 or 14 EM 4 VM 3
Day 20 (hail mary)EM 5 VM 4
Nurture EM 6 VM 5
Follow a touch plan.
21. of
mee&ngs
are
set
with
live
convos
73%
12
dials
to
reach
prospect
using
direct
lines
1
in
3
conversa&ons
convert
to
appt
And make the dials.