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Strategic priorities
CNR Reykjavik
Strategic priorities | Tania Berman | president@esn.org
KEY PRIORITIES FOR THE
NATIONAL LEVEL
Strategic priorities | Tania Berman | president@esn.org
Education
Aim 2: Be the key student’s organisation
advocating for the improvement of the quality of
the Erasmus programme and other international
exchange programmes for students
Strategic priorities | Tania Berman | president@esn.org
Advocating for the improvement
of the E. programme’s quality
Create or keep good relationships with institutions
responsible for Erasmus programme
Present ESN’s expertise by participating in key
conferences
Advocate for the improvement of the Erasmus
programme
Contribute to the EC’s or ESN’s consultations on
learning mobility and the Erasmus programme
• EC Banking survey
• ESNSurvey
Strategic priorities | Tania Berman | president@esn.org
Education
Aim 3: Promote mobility towards students and
Higher Education Institutions
Strategic priorities | Tania Berman | president@esn.org
Promote mobility towards
students & HEI
Projects promoting international mobility
Information on mobility opportunities
Publications for students to
facilitate their exchange experience
• Promote Student Guidebook
• Promote Why study abroad
Organise and take part in national and local fairs
to promote international mobility opportunities.
Celebrate the 25th anniversary of the Erasmus
programme eg with the NA
Strategic priorities | Tania Berman | president@esn.org
Education
Aim 4: Underline the added value of the presence of
international students in the host country
Strategic priorities | Tania Berman | president@esn.org
Underline the added value of the
presence of int. students
Foster ESN’s vision ‘Enrichment of society through
international students’ and the concept of
‘’internationalisation at home’’
Organise SocialErasmus’ activities
Strategic priorities | Tania Berman | president@esn.org
Network
Aim 1: Strengthen the network’s culture
Strategic priorities | Tania Berman | president@esn.org
Strengthen the network’s culture
Foster the vision, mission and values of ESN
Ensure a strong feeling of belonging to ESN and
keep up the enthusiasm for ESN all around Europe
Highlight the benefits of the network
Promote the European citizenship
Strategic priorities | Tania Berman | president@esn.org
Network
Aim 2: Ensure a sustainable network development by
strengthening the structures and coordination of the
network
Strategic priorities | Tania Berman | president@esn.org
Strengthen the structures and
coordination of the network
Strengthen the support system for the sections
and develop procedures that ensure the quality of
ESN sections
Follow-up on your sections
Strengthen/create the National Board, develop the
NB Buddy system and participate in National
Board Meetings for knowledge transfer and
cohesion building
Strategic priorities | Tania Berman | president@esn.org
Strengthen the structures and
coordination of the network
Start to investigate into the possibilities to have
someone full-time for the National Board -
employees and/or full-time volunteers
Create or develop a national Alumni network that
supports the network
Develop the transmission of information to the
local level through the role of the Local
Representative
Strategic priorities | Tania Berman | president@esn.org
Network
Aim 3: Ensure financial stability
Strategic priorities | Tania Berman | president@esn.org
Ensure financial stability
Stabilise the national and local finances through
public and private funding.
Diversify the sources of finance.
Develop commercial partnerships.
Develop the ESNcard as the ESN membership card.
Participate in esncard.org
Strategic priorities | Tania Berman | president@esn.org
Strategic priorities | Tania Berman | president@esn.org
Network
Aim 6: Develop the skills of the members
Strategic priorities | Tania Berman | president@esn.org
Develop the skills of the members
Participate in Eduk8 and other training events
Develop national trainings as its national part
Educate ESNers about international student
mobility and the Erasmus programme esp. by
trainings at main ESN events
Identify and foster potential candidates for
leadership positions in ESN.
Strategic priorities | Tania Berman | president@esn.org
Network
Aim 7: Develop and maintain strong partnerships
Strategic priorities | Tania Berman | president@esn.org
Develop and maintain strong
partnerships
Have strong partnerships with the universities and
national stakeholders as National Agency and
Ministries
Be partner with other student organisations
Develop relations with HR offices and projects
about job opportunities.
Strategic priorities | Tania Berman | president@esn.org
Visibility
Aim 2: Disseminate and promote the ESN Brand
in Europe as a quality label
Strategic priorities | Tania Berman | president@esn.org
Promote the ESN Brand in
Europe as a quality label
Disseminate ESN publications (esp. the surveys) to
HEIs, NAs, partners, education stakeholders and
public Institutions
Provide relevant promotion material about your
national network and the sections
Create good relations with European and national
media
Strategic priorities | Tania Berman | president@esn.org
Visibility
Aim 5: Develop the internal visibility
Strategic priorities | Tania Berman | president@esn.org
Develop the internal visibility
Create ESN gadgets to showcase your network
Promote your videos on the ESN Youtube channel
Promote your activities on esn.org
Candidate for Section in the Spotlight or Star
Awards
Strategic priorities | Tania Berman | president@esn.org
HUH, THAT WAS A LOT 
Strategic priorities | Tania Berman | president@esn.org
What should I focus on?
Strategic priorities | Tania Berman | president@esn.org
Strategy = framework
Make a plan
Include as much as possible  - as FEASIBLE!
Involve your members (NBs, Sections…)
Overall goal: professionalization of the network
You are the ones that can make it happen at the
national level !
Strategic priorities | Tania Berman | president@esn.org
GOOD LUCK!! 
Strategic priorities | Tania Berman | president@esn.org
THANK YOU FOR YOUR
ATTENTION
Strategic priorities | Tania Berman | president@esn.org

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Strategic priorities cnr may2012

  • 1. Strategic priorities CNR Reykjavik Strategic priorities | Tania Berman | president@esn.org
  • 2. KEY PRIORITIES FOR THE NATIONAL LEVEL Strategic priorities | Tania Berman | president@esn.org
  • 3. Education Aim 2: Be the key student’s organisation advocating for the improvement of the quality of the Erasmus programme and other international exchange programmes for students Strategic priorities | Tania Berman | president@esn.org
  • 4. Advocating for the improvement of the E. programme’s quality Create or keep good relationships with institutions responsible for Erasmus programme Present ESN’s expertise by participating in key conferences Advocate for the improvement of the Erasmus programme Contribute to the EC’s or ESN’s consultations on learning mobility and the Erasmus programme • EC Banking survey • ESNSurvey Strategic priorities | Tania Berman | president@esn.org
  • 5. Education Aim 3: Promote mobility towards students and Higher Education Institutions Strategic priorities | Tania Berman | president@esn.org
  • 6. Promote mobility towards students & HEI Projects promoting international mobility Information on mobility opportunities Publications for students to facilitate their exchange experience • Promote Student Guidebook • Promote Why study abroad Organise and take part in national and local fairs to promote international mobility opportunities. Celebrate the 25th anniversary of the Erasmus programme eg with the NA Strategic priorities | Tania Berman | president@esn.org
  • 7. Education Aim 4: Underline the added value of the presence of international students in the host country Strategic priorities | Tania Berman | president@esn.org
  • 8. Underline the added value of the presence of int. students Foster ESN’s vision ‘Enrichment of society through international students’ and the concept of ‘’internationalisation at home’’ Organise SocialErasmus’ activities Strategic priorities | Tania Berman | president@esn.org
  • 9. Network Aim 1: Strengthen the network’s culture Strategic priorities | Tania Berman | president@esn.org
  • 10. Strengthen the network’s culture Foster the vision, mission and values of ESN Ensure a strong feeling of belonging to ESN and keep up the enthusiasm for ESN all around Europe Highlight the benefits of the network Promote the European citizenship Strategic priorities | Tania Berman | president@esn.org
  • 11. Network Aim 2: Ensure a sustainable network development by strengthening the structures and coordination of the network Strategic priorities | Tania Berman | president@esn.org
  • 12. Strengthen the structures and coordination of the network Strengthen the support system for the sections and develop procedures that ensure the quality of ESN sections Follow-up on your sections Strengthen/create the National Board, develop the NB Buddy system and participate in National Board Meetings for knowledge transfer and cohesion building Strategic priorities | Tania Berman | president@esn.org
  • 13. Strengthen the structures and coordination of the network Start to investigate into the possibilities to have someone full-time for the National Board - employees and/or full-time volunteers Create or develop a national Alumni network that supports the network Develop the transmission of information to the local level through the role of the Local Representative Strategic priorities | Tania Berman | president@esn.org
  • 14. Network Aim 3: Ensure financial stability Strategic priorities | Tania Berman | president@esn.org
  • 15. Ensure financial stability Stabilise the national and local finances through public and private funding. Diversify the sources of finance. Develop commercial partnerships. Develop the ESNcard as the ESN membership card. Participate in esncard.org Strategic priorities | Tania Berman | president@esn.org
  • 16. Strategic priorities | Tania Berman | president@esn.org
  • 17. Network Aim 6: Develop the skills of the members Strategic priorities | Tania Berman | president@esn.org
  • 18. Develop the skills of the members Participate in Eduk8 and other training events Develop national trainings as its national part Educate ESNers about international student mobility and the Erasmus programme esp. by trainings at main ESN events Identify and foster potential candidates for leadership positions in ESN. Strategic priorities | Tania Berman | president@esn.org
  • 19. Network Aim 7: Develop and maintain strong partnerships Strategic priorities | Tania Berman | president@esn.org
  • 20. Develop and maintain strong partnerships Have strong partnerships with the universities and national stakeholders as National Agency and Ministries Be partner with other student organisations Develop relations with HR offices and projects about job opportunities. Strategic priorities | Tania Berman | president@esn.org
  • 21. Visibility Aim 2: Disseminate and promote the ESN Brand in Europe as a quality label Strategic priorities | Tania Berman | president@esn.org
  • 22. Promote the ESN Brand in Europe as a quality label Disseminate ESN publications (esp. the surveys) to HEIs, NAs, partners, education stakeholders and public Institutions Provide relevant promotion material about your national network and the sections Create good relations with European and national media Strategic priorities | Tania Berman | president@esn.org
  • 23. Visibility Aim 5: Develop the internal visibility Strategic priorities | Tania Berman | president@esn.org
  • 24. Develop the internal visibility Create ESN gadgets to showcase your network Promote your videos on the ESN Youtube channel Promote your activities on esn.org Candidate for Section in the Spotlight or Star Awards Strategic priorities | Tania Berman | president@esn.org
  • 25. HUH, THAT WAS A LOT  Strategic priorities | Tania Berman | president@esn.org
  • 26. What should I focus on? Strategic priorities | Tania Berman | president@esn.org
  • 27. Strategy = framework Make a plan Include as much as possible  - as FEASIBLE! Involve your members (NBs, Sections…) Overall goal: professionalization of the network You are the ones that can make it happen at the national level ! Strategic priorities | Tania Berman | president@esn.org
  • 28. GOOD LUCK!!  Strategic priorities | Tania Berman | president@esn.org
  • 29. THANK YOU FOR YOUR ATTENTION Strategic priorities | Tania Berman | president@esn.org