5 tips to improve the odds of your CRM success: 1. Be customer focused 2. Be relevant 3. Keep it fresh 4. Create a dialogue 5. Measure success More CRM and Loyalty Marketing Resources Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program Pinterest: http://pinterest.com/engagekeepgrow/ Who is Customer Insight Group? Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.

1. Tips to Improve the Odds of Your CRM
Success

2. 1.
Be Customer Focused
Don’t let the data get trapped in
marketing. Create a customer-inspired
culture by having a systematic approach
to sharing customer insight.
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

3. 2.
Be Relevant
Build a customer relevant relationship by
using customer insight to tailor your
message to address individual
customer’s needs, preferences and
interests.
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

4. 3.
Keep ItFresh
Continuously refresh and refine your
strategy to stay in tune with the market
and your customers.
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

5. 4.
Create aDialogue
Starting a conversation with your
customers gives you the opportunity to
understand their lifestyle, life stage,
needs, wants, aspirations and
expectations.
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

6. 5.
MeasureSuccess
Measure the company’s success from
the customer’s point of view.
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

7. About Us
Customer Insight Group is a strategic marketing company that uses
customer information to help its clients engage in successful and
profitable long-term relationships with each and every customer.
Loyalty Marketing & Social Media Marketing Services:
• Strategy
• Design
• Implementation
• Program Management
• Program Refinement
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

8. Free Loyalty Report
Check out Customer Insight Group’s FREE Loyalty Report!
http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf
© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

9. ConnectWith Us
www.customerinsightgroup.com
linkedin.com/company/240235?trk=tyah
customerinsightgroup.com/rss-feed/
info@customerinsightgroup.com
twitter.com/internethowto
facebook.com/customerinsightgroup