How is Facebook Used for Business? • 65% of companies use Facebook as part of their marketing strategy. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]. • More than 700,000 local businesses have active pages on Facebook. [Source: Facebook, January 2010]. • In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Companies are increasingly using Facebook as a means of advertising rather than a means for friends to talk to one another. [Source: Experian Hitwise, October 2010] • Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn. [Source: Experian Hitwise, February 2010]. • Facebook reaches 56% of the active U.S market ―with an average usage of 6 hours a month per user [Source: Nielsen, December 2009]. • Fans are identified as U.S. consumers with a Facebook account who have become a fan of (i.e. „liked‟) at least one company or brand on Facebook. 38% of online consumers are Fans. [Source: Exact Target, Subscribers, fans and followers, May 2010]. • A Facebook page gives you the chance to connect with some of the most highly engaged consumers on the web. Higher levels of engagement lead to an increase in customer satisfaction, and happier customer will buy from you again, will shop more often, and will refer your brand to their friends. • It’s a window into mobile world. Mobile access has exploded. There are now more than 100 million active users currently accessing the site through mobile technology. This presentation gives you 10 ways to increase your Facebook Fan Base in 2014. More Information: Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/ Social Media Infographics: http://www.customerinsightgroup.com/infographs Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing Here are just a few of the ways Customer Insight Group can you view and use social media: • Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works. • Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness. • Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.

1. 10 Ways to Grow Your
Facebook Fan Base
S

2. Who We Are
S Founded in 2004 and based in colorful Colorado.
S Customer Insight Group is focused on helping
companies engage, retain and grow profitable customers
relationships.
S Provide social media marketing for leading brands.
S We take a holistic approach to
strategy, analytics, creative, engagement, community
management and technical development.

3. Campaign
Execution
Creative
Development
Content
Creation
Web/App
Development
Monitoring
Community
Analysis
Campaign
Strategy
Channel
Strategy
Community
Growth
Advertising
Implementation
Strategy
What We Do
Campaign
Analytics
Channel
Analytics
Social
Monitoring
Consulting &
Training

4. Before You Begin….
S Make sure you have aligned your Facebook marketing objectives
with business objectives.
S Set key performance indicators for both social actions
(followers, shares) and business results (site traffic, lead
generation and conversion).
Increase
Profits
Customer
Loyalty
Grow
Reach
Gather
Insights

5. Embed Widgets
on Your Website
 The Like Box widget
works well to display
your current fan
base, read recent
posts, and like the page
with one click, without
needing to visit the
Page.

6. Invite Your Email
Subscribers
 Send an invitation to your
subscribers via email
(several times, over time)
letting them know about
your fan page and
encouraging them to join.
Social Media Icons Should be
“Above the Fold”

7. Run a
Contest
 Use a Like Gate so you can
engage customers on an
ongoing basis

8. Add to Your
Email Signature
 Include a link to your fan
page in every email you send
out.

9.  Nominal weekly/monthly
Place
Facebook Ads
Facebook Sponsored Ad
budget, you boost your
fan count.
 Most targeted traffic you
can buy.
 Facebook sponsored
ads display friends who
already like the brand —
social endorsements are
very powerful!
Facebook Ad

10. Use
Facebook Apps
 Make it easy for fans to
shop.
 Create a shop directly
on Facebook.

11. Use
Facebook Apps
 Provide engaging value
added content.

12. Promote Exclusive
Events for Your
Facebook Fans

Reward your loyal
fans and customers
with exclusive offers

13. Facebook
Offers
 Get your promotions in front of
your target market.
 Facebook Offers enable you to
share discounts with your
customers by posting an offer on
their Facebook Page.
 When someone claims an
offer, they'll receive an email that
they can show at the Page's
physical location or a code to
use online to get the discount.

14. Promote
Your Post
 Facebook’s Promote a
Post makes it so your
content shows up in your
fans and their friends
newsfeed.

15. Keep in Touch
LinkedIn Group
http://www.linkedin.com/Discussions
InternetHowTo on Twitter
http://twitter.com/internethowto
Social Media Library
http://www.customerinsightgroup.com/marketinglibrary
Infographics
http://www.customerinsightgroup.com/infographs
Social Media Grader
http://www.customerinsightgroup.com/marketinglibrary/social-media-grader
How to Use Facebook for Business
http://www.customerinsightgroup.com/facebook-pocket-guide