Sanjeev Chatterjee & Rhys Daunic, SAC 09

1. SAC 2015 Digital Storytelling
Sanjeev Chatterje & Rhys Daunic
July 28, 2015
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2. MOSAIC WEBSITE
bit.ly/sacmosaic
Calls to Action from Partners
Final MAP Pitch and PDF Destination

3. SAC 2015 MAP Pitch Video Checklist
& Keys to Success

4. Objective of the Pitch Video
Get organizations like Red Cross, UNDP, Global
Voices to open your final MAP PDF on the
Mosaic website

5. MAP Checklist
• Has a “hook” that engages audience with the video right away
• It is visual
• Defines a specific problem
• Clearly defined target challenge and community
• The “Big Idea” from the MAP is clear
• It is clear what the big idea will result in
• How does it demonstrate that this SAC group can take effective
action?
– Idea fits the target populations current media/technology landscape?
– Compliments existing programs or initiatives?
– Fills gaps in the desired future and the current state?
open checklist online

6. Keys to success
• Disconnect from yourself as the writer of the content and think as your target audience (be clear on
who that is)
• Is the pace of the narration, statistics, graphics, etc. digestible?
• Do the graphics, music and visual hooks add value to the underlying narrative?
• Are you clear about who your audience is?
• Does your piece hang together as one piece, rather than a mish-mash of different styles and
audiovisual strategies?
• Producer can answer “why is this not on radio?”
• Be clever, but err on the side of being direct
e.g. Anthony’s UI talk: “Less is more; make your point early and clearly; Simplify the progression of
info -- reduce clutter, confusion, cognitive workload, reveal only the essentials and manage
complexity”

7. Sample Videos
• Youth Unemployment in Bosnia (Modeled by
Rhys and Sanjeev)
• Corruption in the education system in Serbia
• Rooftop farming techniques for schools in
Jakarta
Critique these videos using the MAP Checklist

8. SAMPLE PITCH (i)
• Call to Action:
• UNDP country offices in Moldova, Serbia, and Armenia have
partnered on an international effort to reduce corruption
across sectors. Called Youth Bridge, it is conceived as a
platform for anti-corruption programs in all three countries,
targeted specifically at youth between the ages of 15-24. It will
be comprised of multiple projects, from games, to social
media campaigns to mobile applications. The Salzburg
Academy for Media and Global Change was tasked with
creating specific ideas and processes that could contribute to
the Youth Bridge platform.
• Country: Republic of Moldova
Pitch this MAP!

9. SAMPLE PITCH (ii)
• Issue: Corruption in the Education System
• Partner Org: UNDP Youth Bridge
• Current State of Affairs:
• ⅓ of students addmiEed to paying for grades
• Educational corruption is in the top 5 most corrupt sectors
• Most common corruption crimes in Moldova are influence peddling
(32%), passive corruption (26%) and abuse of power or abuse of
service (16%)
• Thus, only 3% of corruption cases are filed on active corruption, and
0.4% on taking bribes.
• Everyone knows it occurs, but no one speaks of it or its
consequences.
• Not an issue because kids are passing and graduating

10. SAMPLE PITCH (iii)
• Big Idea:
• Our game, Bribe?, is a unique tool that creates a transparent and safe
environment for open discussion, acting as a thought-provoking
icebreaker. By taking on a role that they may have not experienced in
real life, players begin to understand the motivations of corrupt
teachers, students and parents. Thus, after playing the game, players
may feel safer and more comfortable talking about and reporting
incidents of bribery and corruption. This game targets students, parents,
teachers, school administrators, corrupt officials as well as everyday
citizens with no direct connection to the school system. Youth Bridge
will sponsor facilitated game sessions in which parents, teachers,
students and anyone else who is interested can play the game. This can
have a spill-over effect, attracting further attention on the game. There
are a few civic games used in Moldova, but they do not tackle corruption
within the education system specifically.

11. Q & A

12. 12
Next Steps
Create a Treatment for your Pitch Videos
Review a Rough Cut of your video by Next
Thursday