Positioning: PlugIn Now! And Enjoy The Juice!

4. The WORLD ... ...is becoming increasingly complex, with more information to assimilated and bigger problems to solve. POWER Branding will make your company, products and services stand out from the crowd making it easier for your clients and potential clients to reach you. In turn allowing you to solve their problems with your products and services, increasing your sales and your bottom-line! POWER Questions How important is POWER Branding to your business? Really Important What can POWER Branding do for your business? Increase awareness What can POWER Branding do for your sales? Increase them What can POWER Branding do for your success in business? Make it or break it “ Become a NO-LIMIT person.” Dr. Wayne Dyer POWER Branding - Plug in now! Diane Carter Brand Strategy

5. PLUG Away! POWER Branding creates fierce white-hot loyalty, and the best thing of all is it’s an idea that is not just for the deep-pocketed, highly glossed companies like Coke and Home Depot. An increasing number of entrepreneurs, like yourself, are plugging into POWER Branding as the guiding philosophy for taking their company to the next level of success. With over 81% of all sales influenced by word-of-mouth, and peer recommendations isn’t it time you POWER Branded your business? Diane Carter POWER Branding - Plug in now! Diane Carter Brand Strategy

6. POWER Branding is good business... Your brand identity adds value to your marketing and your communications through consistent, smart, and clear messages, your value is reinforced by your POWER Branding efforts. Effective POWER Branding is valued by businesses because it builds awareness, increases recognition, communicates uniqueness and quality, and expresses a competitive difference. POWER Question POWER Branding requires a consistent and coordinated presentation of your business identity across all your internal and external communications. Does yours? If not, start planning now to correct your brand and communications. “ To keep you on track I developed the following formula: P + B + IR = GB. P is your power; B is your brand IR is the increased recognition you’ll gain GB is just plain good business!” Diane Carter POWER Branding - Plug in now! Diane Carter Brand Strategy

7. POWER Branding Success Your success with POWER Branding lies with you and every employee you have from 5 to 5,000. It’s important that every one gets it—and they deliver on it consistently. That is what makes your POWER Branding synonymous with exceptional client service, and that’s what turns clients into sparking marketing machines for your business and products. We call them “ POWER Branding evangelists.” Genius is in simplicity and specificity. Success is in consistency. Unknown POWER Branding - Plug in now! Diane Carter Brand Strategy

8. PLUG In Evaluate the market and find a company with solid brand in place that strikes you. Make a list of the elements that they have used that impacts your senses the most. You can learn from what they’ve already accomplished. You’ll find that the POWER Branding that influences you represent clarity, consistency, and constancy (this has been called the Three ‘C’s of POWER Branding). When your POWER Branding displays these characteristics your clients will find your business to be dynamic and you’ll convert them into your own POWER Branding evangelists. POWER Branding - Plug in now! Diane Carter Brand Strategy POWER Branding attracts an audience and contributes to creating a positive perception. Diane Carter

10. Three C’s Clarity To reach your goal you must be clear about WHAT you desire, WHY you desire it, and HOW to proceed. Clarity is a huge part of POWER Branding. If you aren’t clear about your business how can a potential client be? Talk about it. Write about it. What’s your vision? What are your action steps to get there? What’s your next immediate step(s)? Consistency Consistency is a commitment to an agreed company vision. Act in a way that is consistent with a shared belief about what your company stands for, its philosophy and shared company goals etc. Constancy Constancy is one of the qualities that separates your excellence from your second-rate competitor. As long as you keep trying, you cannot be defeated. Constancy is also a quality that will not allow you to stop passionately pushing forward. POWER Branding - Plug in now! Diane Carter Brand Strategy

12. The more distinctive a logo is, the more recognizable it becomes. The more complex a logo is, however, the less likely it will be that people will remember it. POWER Branding - Plug in now! Diane Carter Brand Strategy

13. POWER Branding - Plug in now! Diane Carter Brand Strategy

14. POWER Branding is bold, memorable and recognizable. It will provide a mark that represents your message, builds trust and helps you leverage your power in the mind of your client. POWER Branding - Plug in now! Diane Carter Brand Strategy "In fact, in these times of economic uncertainty, a solid brand is, perhaps, more important than ever." AdWeek

20. In Summary POWER Branding is emotional and compelling. It builds from your strengths, your convictions, your strategy, your operating principles and everything you do in your business. It raises the bar for your company. POWER Branding starts with a strong company image or logo. It continues by challenging your business to be a business for the client; and to become the ultimate solution for the client’s problem. Are you up to the challenge? Are you willing to stretch your business muscles and make sure every aspect of your business matches your brand? Are you willing to go the extra mile to make sure your brand achieves the power it needs in today’s economy? POWER Branding - Plug in now! Diane Carter Brand Strategy "Organizations in the future will manage feelings, beliefs, perceptions and values – the asset of emotional capital - as the hidden resources with the power to translate people's knowledge into positive action." Kevin Thomson, author

23. POWER Branding - Plug in now! Diane Carter Brand Strategy www.sam101.com - sales, advertising and marketing information www.abrandidentity.com - graphic design www.medicminder.com - EHR www.digbookpublishing.com - digital publishing www.dianecarter.me - all about me www.thehivetoday.com - social media site coming soon