Small business owners have to be smart about the ways they promote their company and rely on inexpensive methods like social media marketing, or SMMSocial Media Marketing, part 1 It can be difficult for small business owners to market their company on a budget.
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Useful tips to market your business through social media networks
1. Useful Tips To Market Your Business
Through Social Media Networks
by imjetred | on February 2, 2013
http://www.empowernetwork.com/imjetred/blog/useful-tips-to-market-
your-business-through-social-media-networks/?id=imjetred
2. “
It can be difficult for small business owners to market
their company on a budget. This means they have to
be smart about the ways they promote their company
and rely on inexpensive methods like social media
marketing, or SMM.
3. SMM is a fresh, budget-friendly and exciting
way for you to connect with more
consumers. The following article will help you
get started with social media marketing.
4. Run contests with incentives
Running contests with incentives on social media sites,
like Twitter and Facebook, is a valuable way to produce good publicity for
your company. The social aspect of this new online media makes it easier
than ever to quickly disseminate information.
Be sure that it is creative, entertaining, and has something to do with what
you’re selling. Try tapping into your customer’s creativity by suggesting that
they help you create a logo or identity mark.
5. Participate in social media as a
reader and commentator
…Make sure you participate in social media as a reader and
commentator as well. This will really help your business build a stronger
presence online, as well as develop you as an expert on the topic.
…Make sure the comments are necessary and informative, however.
Being friendly is something to admire, but people will like you even more if
you can help them, which in turn results in more traffic to your site.
6. Put a “Like” button for
Facebook on your blog
…Put a “Like” button for Facebook on your blog, so people don’t have
to exit your site to use this. Since the “like” button is in plain sight, viewers
are much more likely to click on it.
…When you make things easier for your consumers, you increase your
chances of getting those consumers to come back to your site, or visit
your social media page, and read more.
7. Add visual interest
…When you write a blog for your business, add visual interest to the
content. Having nothing but text is great if you’re strictly a writer, but most
people like pictures and videos.
…Add some non-text elements to break up the text,
like logos, images or videos that your readers will want to look at. On the
other hand, don’t make it that the only thing seen on your page is
graphics.
8. Be patient
It takes some time and patience to build a
presence on any social media website.
You won’t attract tens of thousands of followers in
a day. Even though it has been known to happen
in the past, the likeliness of you doing it is next to
nothing.
Make sure you are patient and you will get
followers in time.
9. Create a strategy prior to starting
with social media marketing
What kind of layout do you want? Who is going to manage your page?
You need deadlines when planning social media marketing, just like
you do for other marketing campaigns, if you hope to accomplish
anything.
Stay dedicated and continue to refine your plan.
10. Post your interviews on YouTube
Post your interviews on YouTube that have anything to do with your
business. When your name becomes attached to leaders in your field in this
way, you not only provide interesting videos to your customers but you
appear to be an authority in that niche also.
This will be very helpful in selling your services or products in your niche.
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11. Look closely to hire any social marketing
companies
Look closely at any social marketing companies you may want to hire to
expand your presence. There are known frauds who take advantage of
a business who is not familiar already with how Internet marketing works.
These companies use thousands of bogus Facebook, YouTube and
Twitter accounts using proxy servers that automate registration at these
sites. Because these services use abusive tactics, your message is
generally not seen by too many real people, as the view counts are
fake and the fraudulent accounts are generally terminated fairly
quickly.
12. Proofread your content
Proofread any content you’re going to post onto your Facebook
profile or tweet on Twitter. All your work will need to have a
professional appearance. A modest amount of abbreviation may
be necessary when it comes to Twitter, but exercise some restraint.
Make sure your content is concise but attractive.
13. Press forward and learn
If you haven’t mastered social media in a few weeks, continue to press
forward and learn. Success with social media is not something that usually
happens overnight, rather it takes a lot of time to build up loyal followers
to get benefits of this type of marketing.
It usually takes a year to get enough subscribers and get used to the
different features you can use for your campaign.
14. Reply to comments
If comments are left on social media sites, reply to them. This is
especially true for any negative comments. This will let people know
that what they feel is important is also important to you and your
company. They will trust you and your business more.
You never want your customers to feel as if they’re being ignored, so it’s
important that you respond to people promptly.
15. Learn from your competitors
In order to begin successfully with social media marketing so that you
can discover your own voice, you just have to fake this voice until you’re
successful.
Find out how your competition uses social media for their marketing
purposes, and get ideas from them until you have an idea of what will
work best for your customers and your business.
Search for your competitors’ social media web pages, so you can
evaluate their content, including the types of sales and promotions they
offer.
16. Social media marketing is a low-cost way to
advertise any business via the internet
Instead of focusing on losing your shirt, you
can focus on posting exciting and
informative content, including images, video
and text.
By taking advantage of the many social
media sites that are now available, you
should be able to expand your customer
base and grow your business.
17. Click here to read more of social media marketing articles.
Good luck and happy blogging!
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