This is an extensive research on Toyota Motors Japan.

1. Toyota Motors

2. Vision & Mission
O Through improvements of conventional technology,
as well as pioneering efforts in the application of new
technologies, Toyota is taking great steps to develop
eco-cars which will help us become a low carbon
society.
O Statements to activities relating to the development of
key technologies.
SMART MOBILITY SOCIETY,
Environmental Technology, Safety
Technology, Quality Durability Reliability,
Intelligent Transport Systems, Smart Grid,
Personal Mobility ,Partner Robot,

3. Company Profile
O Company Name : Toyota Motor Corporation
O President and Representative Director : Akio Toyoda
O Date founded: August 28, 1937
O Capital : 397.05 billion yen (as of May 2014)
O Shareholders : Shareholder Composition
O Operations in North America, Latin America, Europe,
Africa, Asia, Oceania and Middle East
O Main Business Activities : Motor Vehicle Production and
Sales
O Number of employees (consolidated) : 338,875 (as of
March 31, 2014)
O Main Competitors : Bayerische Motoren Werke AG,
Chrysler Group LLC, Daimler AG, Ford Motor Co.,
General Motors Company, Honda Motor Company, Nissan
Motor, Tata Motors, Volkswagen AG and many other

4. Worldwide Presence
(Operations)
As of the end of
Dec. 2013, Toyota
conducts its
business worldwide
with 52 overseas
manufacturing
companies in 27
countries and
regions. Toyota's
vehicles are sold in
more than 170
countries and
regions.

5. Toyota Motors : 9th rank in
Fortune 500 global companies

6. Global Presence (Geographically)
Red: Presence in Japan, Green : Official Dealership, Blue: Local Plant, L
Blue: Regional HQ

7. Steps involved in Globalization
Establish a local
sales network and
launch brand
promotion
Build Auto parts
manufacturing
bases
Establish JVs with
local players and
build automobiles
there

8. Globalization Efforts….
O Domestic Problems
O excessive capacity, choosy customers, surplus workforce and intensified
competition within Japan.
O In 1998, Japan sales accounted for a mere 38% of the company's total
sales, as compared to 52% in 1990
O In June 1995, Toyota announced the 'New Global Business Plan’
aimed at
O advancing localization (of production)
O increasing imports (through collaboration with foreign automobile
companies) over a three year period.
O A major objective of this plan was to increase Toyota's offshore
production capacity to 2 million units by 1998.
O Toyota focused on increasing overseas production significantly by
establishing new plants and expanding the capacity of the
existing plants

9. Scale Of Our Operations:
Vehicle Manufacturing
Press Weld Paint
Plastics Assembly Quality Assurance

10. Scale Of Our Operations:
Engine Manufacturing
Casting & Machining Assembly Quality Assurance

11. Production History [1992-2013]

12. Toyota’s Key Philosophies &
Practices: Toyota Way
CHALLENGE
KAIZEN
GENCHI GENBUTSU
CONTINUOUS
IMPROVEMEN
T
TEAMWORK
RESPECTRESPECT
FOR
PEOPLE

13. Sales Volume By Country

14. Production

15. Why they are globally top?
People Work style
Product
Quality
Customers

16. USP’s of Toyota
O1. Safety
O2. Resale Value
O3. Maintenance
O5. Technology
O6. Affordability

17. SWOT analysis of Toyota

18. Current Economy and its
Effect on Toyota
O Toyota became world’s largest automaker by units
sold from 2008 to 2010 as the US market collapsed
and G.M slid toward its 2007 bankruptcy.
O Following this disaster which was the worst since
World war II to bridge the gap Toyota concentrate
in manufacturing Prius and luxury-brand Lexus
hybrids.
O In 2011 Toyota ceding its title as the world’s largest
automaker to G.M following a natural disaster in
Japan i.e. Earthquake/Tsunami and flooding in
Thailand which saw a number of plants closed.

19. Cont….
O The Japanese car company saw profits increase by
57% in its fiscal year 2014, earning $18.2 billion
compared with $11.6 billion the previous year, thanks
partly to a weakening yen. Sales were also up, with
10.1 million units sold compared with 9.7 million in
fiscal year 2013. Sales are expected to slow next
year, however, as the yen is expected to strengthen
and taxes are expected to rise.

20. Cont…
O Divorce ownership from control
O Perfect/Imperfect Competition
O Price elasticity of demand
O Trade Blocs
O Potential effects of climate change
Degree of Rivalry
Threat of Substitute
Barrier of Entry
Power of Buyers
Power of Suppliers

21. Conclusion
O In general the economic situation at the moment is
uncertain not only for Toyota but the whole automobile
Industry due to instability of economy.
O However still there is as huge chance for Toyota to
bounce back to World number one. By sticking to its
culture of doing things i.e. Kaizen and TPS including
examining price and income elasticity demand Toyota
can carry the Company through the current economic
downturn.

22. Recommendation &
Suggestion
O Technological innovation including R&D on hybrid
cars can enable Toyota to gain advantage in these
rare opportunities.
O Toyota need to adjust with the changing of tastes and
environment concern as it is doing now to maintain its
position in the industry, its sound financial muscle
and expertise of its workforce can make this possible.

23. My Contact Details
O Name: Sambit Biswal
O Edu Qualification: B.tech
,PGDM
O Specialization: Operation and
Logistics Mngt.
O Hometown: Bhubaneswar
O State: Odisha
O Mobile no: 9439762322
O Email:
sambit.biswal@hotmail.com