29. Feature choices available on
Focus 1 Alarm Ford Eco Mode driver information system
Thatcham Category Trip Computer
Design Steel Wheels – 5 spoke Body-colour door handles 16” 5x2-spoke alloy wheels
Quickclear heated windscreen Front fog lights Leather-trimmed 4-spoke steering wheel
Chrome finish on upper door line Sports-style front seats Lumbar support on driver seat
17” 10x2-spoke alloy wheels Ford DAB Audio system with 3.5" dot-matrix display &
Bluetooth
Premium centre console with armrest Sports Alloy pedals Sports suspension Full body styling kit Rear
lights with LED technology Ford Power Starter button Heated door mirrors Body colour rear sports spoiler
Sony audio system with DAB Cruise control with speed limiter Auto headlights, rain sensitive
windscreen wipers and auto dimming rear view mirror Dual-zone Electronic Air Temperature Control (DEATC)
air conditioning LED interior ambient lighting High gloss black upper and lower grilles Chrome door
release lever Aluminium finish front scuff plates Footwell courtesy lights Rear seat folding armrest
Leather gearshift knob Electrically operated rear windows
Hill Start Assist Active Park Assist, including front and rear parking distance sensors
Bi-Xenon headlights Front LED day running lights Partial Leather trimmed seats with heated front seats
Power operated driver seat Power folding door mirrors Deflation Detection System (DDS)
33. Dealer-fit DAB upgrade for used
cars
Quality installation at an
affordable price
‘Black box’ solution fitted in
less than an hour
650 Ford Authorised Repair
Centres
2.3 million Ford customers for
DAB
36. Summary
DAB available on 90% of the Ford range
DAB engineered into future product launches
Aftermarket solution from December 2012
We’re ready and waiting…
77. We’re driving
professional
excellence.
Launch of ATA DAB
Radio Installation Technician
Sarah Sillars OBE FIMI
IMI Executive Chair
78. Consumer Impact
• Customers can buy a new vehicle
with DAB built-in as standard
• Will affect all other vehicle users:
• New audio unit
• Audio adaptor unit
• Customers need confidence:
• Quality of work
• Technician skills & competence
79. What is involved?
• More than replacing
your radio
• Remove & replace trim
• Antenna placement
• Install electrical
components
• Integration with vehicle
Need appropriately skilled
systems
automotive technicians to
complete the job
80. What does the consumer need to look for?
• Approved Installer
• Employing ATA Technician in Digital Audio Broadcasting
• Proven they are capable
• Professionally Registered - credible
• Adhere to a code of conduct providing consumer with
confidence
• ATA Technician in Digital Audio Broadcasting
• Developed with industry, for industry
• Specific to DAB Radio Installation
• Recognition of skills, knowledge and competence
• First Technicians achieved
81. Moving Forward
• With big numbers come big challenges
• 31.3 million in Vehicle Parc
• Consumers need to be confident in Technician
• ATA DAB provides proof of competency
• Assessment Centres
• Competent Technicians
• Consumer Awareness
82. Route for the Consumer
Consumer need Find an
for radio Approved
switchover Installer
ATA DAB Technician
Book
completes
Appointment
installation
Satisfied
Customer
83. ATA Digital Audio Broadcasting is now
open to all installers.
Speak to the IMI to find out more.
84.
85.
86.
87.
88. Digital Radio in the Aftermarket
Clive West, Digital Director, Halfords
107. Stations
DAB+ total
130 digital radio stations and 1
data channel
In particular
117 regional and local radio stations
13 national stations and 1 data channel
107
108. Stations 90elf
Highlights
Football radio station.
Kiraka
Station only for children.
Deutschlandradio
PAD and N-PAD.
Media Broadcast
Data channel with exclusive
content.
108
109. Marketing
Coordination of all marketing activities
between ARD, Deutschlandradio und
DRD Digitalradio GmbH.
3 sales people to support retailers.
Marketing packages for retailers.
109
110. Challenges
Euro-Chip.
European regulation to foster Digital
Radio.
Starting a second national multiplex.
Securing the long term financing for
broadcasters.
110
111. Questions
Helmut G. Bauer
Digital Radio Analyst
Rechtsanwalt
Am Stachelshäuschen 3
D - 51107 Köln/Cologne
Tel: +49 221 98 62 18 6
Fax: +49 221 98 62 18 7
Mobile: +49 175 16 46 51 1
E-Mail: hgb@hgb.fm
Skype: helmutg.bauer
111
112.
113.
114. Garmin
The Global Leader in Personal Navigation Devices
• Worldwide company:
– Over 9,300 associates
– Nearly16 million units in 2011
– Expected 2012 revenue $2.8B
• Strategic emphasis on:
– Market segmentation
– Vertical integration
115. First sat-nav with DAB/TPEG Traffic
dezl - 7” Commercial truck sat-nav
Smartphone
Link
DAB
116. Strong consumer demand for traffic
information:
– 90% Germans use traffic
information* 100%
90%
– 80% UK customers would 80%
purchase new Digital 70%
Traffic Service**
60%
50%
40%
30%
Traffic is a ‘Killer App’ 20%
10%
for sat-navs. 0%
...Other services Germany UK
*Source: GfK, 12 months to August
**Source: Garmin survey, September 2013
117. What can Digital do that analogue
can’t?
1. Exact, pinpointed traffic information
2. Show all traffic reports Analogue Digital
3. Faster updates 300 traffic messages 3000 traffic messages
4. The right model:
Quality Traffic - Lifetime FREE of SUBSCRIPTION
118. Digital is the future for traffic
...We still need better DAB signal strength & coverage
119.
120. Radio in-car is stronger than ever
100
90
% of adults listening to
80
70
60
radio
50
40
30
20
10
0
Q1 Q1 Q1 Q1 Q1 Q2 Q3 Q4 Q1 Q2
2004 2006 2008 2010 2011 2011 2011 2011 2012 2012
RAJAR, 3 months, 15+
121. Connected car – opportunity & threat
Source:: SBD consulting
123. Apps are key for smartphones
• 54% of adults (12.8m) own a
smartphone
• 82% of these downloaded at
least one app
• 35% downloaded a radio app
Source: MIDAS November 2011
Base: All Respondents
Nov 2011: Unwed Base = 1,614, Wgt Base = 23,410
124. Radio apps are heavily used
How often do you use the radio apps on your phone?
% of mobile phone users who have downloaded a radio app
45
21
14 13
At least once a week About once a month Less often Never
Source: MIDAS November 2011
Base: All smart phone owners who have downloaded a radio app
Nov 2011 15+: Unwed Base = 312, Wgt Base = 4,483
Nov 2011 15-34: Unwed Base = 113, Wgt Base = 2,934 124
126. Significant Barriers
1. No common standard for tethered/embedded apps
2. 3G/4G coverage and costs
3. Business models (people want it free)
4. Ease of use and safety
127. Next Steps
1. Standardise technology for integrating apps
and adapt them for in-car
2. Build UK Radioplayer as the must-have
radio aggregator for the UK
3. Build hybrid FM/DAB/IP services in-car
