2. Point of sale research
The National Lottery is a good point of display as it is eye catching and the
branding is famous and known by almost everyone, even those who don’t
buy tickets regularly. The shape of the lottery stand is used in most shops so
people constantly see it and know automatically what it is for. The crossed
fingers logo has been around for a long time and used in all advertising
features. As soon as anyone sees the logo they automatically know what the
point of sale is. The point of display was located outside the shop on the
street so that passers-by can easily see that National Lottery tickets are
available in the shop. Additionally, if you are to enter the shop you have to
walk past it and for one pound the customer may try his luck and write out a
ticket, boosting sales. The stand is quite large which means that it is clearly
eye catching. The range of colours that have been used for years also show
the customer what the brand is and draws in the customers’ attention.
The zippo point of display was placed on the counter of a sweet shop
which is clearly visible whilst paying for a item you went in the shop for.
The point of sale rotates which causes the consumer to stand there whilst
looking at all the different choices of lighters. This becomes a negative
aspect though because the customer has to spent time looking through
all the lighters waiting for it to rotate until they find one they like. The
point of sale has lighting on it which catches the potential customers’ eye
whilst at the counter, attracting them to look at the wide range of
lighters. The choice of too many lighters could cause the potential
customer to walk away due to the amount of time it takes to look through
all of the different lighters. The branding at the top of the case is well
known so when the customer sees the brand they automatically know
what the company are selling.
This point of display is large size so it automatically
catches the customers’ attention whilst walking
around the store. Placing it alone with not much
surrounding it this makes the point of sale stand out a
lot more and draws the customer over. The point of
sale allows the user to interact and pick up the
product but doesn’t allow the user to test it. The
colours used by the point of sale are the same as the
product which represents the famous Pritt stick brand.
The same colour and product shape have been in use
since first manufacture and most schools and offices
use this product. This means that many customers will
know what the point of sale contains without seeing
the product.
The Health Lottery point of sale was situated at the bottom
of the escalator in WHSmith. This position ensures the
potential customers have to walk past the point of sale to
go upstairs. The point of sale has a small shelf on it which
allows the customer to interact with the point of sale whilst
writing out the lottery ticket. This then keeps the customer
at the point of sale for a longer time. The point of sale
contains some important information on the rules of the
game, which can easily be read while writing out a ticket.
The branding at the top of the point of sale clearly tells the
customer what the point of sale contains before the
potential customer walks over towards the product.
The point of sale was based direcctly infront of the customer as
they walk into the shop which is eye catching so the customer
can clearly see the product. The lack of branding may cause the
customerto walk away as most people buy products due to
their famous brand. The customer is able to interact with the
product and test it so that they can try it before they buy it.
The customer has a huge range of choices, which may cause
them to lose interest as they don’t want to spend a long time
looking at each product and testing each one individually. The
point of sale doesn’t contain a range of colours which isn’t
visually pleasing and may cause him or her to walk away to
another point of sale, which seems more appealing.
The point of sale was situated in the middle of the shop floor. By placing it
there the potential customer has to walk directly past the point of sale which
catches the customers’ eye and causes them to walk closer to see the product
on display. The point of sale allows the customer to interact with the product
but doesn’t allow the customer to test the product to see what it contains. The
point of sale clearly displays the products’ brand so the customer can assess
whether it is a product they require or not. The point of sale only contains one
product so the potential customer doesn’t have a large choice of products to
choose from, distracting them from the main product displayed. The point of
sale doesn’t contain much information on the product which may cause the
customer to walk away as the stand isn’t encouraging about buying the
product. The point of sale consists of two colours which is simple and effective
and doesn’t cause negative visual noise, so the customer will be kept at the
point of sale.

3. The point of sale display was based at the bottom
of the stairs in WHSmith. This means that many
customers have to walk past the point of sale. The
lack of colours may cause the potential customer
to not notice it or to ignore it and look at another
product on display. The point of sale allows the
customer to interact with the product and lets
them study the product to decide if they want to
buy it or not. The point of sale doesn’t give the
potential customer much information on the
product, so the customer has to interact with the
product and find this information out on their
own.
The point of sale was based in the 3 stores’ window. This
product then catches the customers’ eye whilst walking
past the shop, making them curious to know what the new
product on display is. There is limited information on
display which doesn’t educate the customer about the
product. The customer may have to wait for a staff member
to come and tell them some information on the new
product. There is little available interaction with the new
product as it is behind a glass case . By giving the user some
interaction with the product they will then be able to
decide whether they want to buy the product or not. Giving
the user no interaction could cause the user to walk away
as they won’t know how good the product is, to assess if
they want to buy it.
This point of sale was situated in the doorway of the
shop. The point of sale is of a large size so that the
customer is likely to see the point of sale. The
information on the front of the point of sale catches the
potential customers’ attention and draws them in to see
what the product is. On top of the point of sale is the
product which the customer can interact with and test
to see if they would like to purchase the product. The
point of sale doesn’t contain a range of colours meaning
that the customer may not get attracted to the product.
The point of sale doesn’t contain any branding so the
customer doesn’t know if the product is of a high
standard.
The point of sale was situated directly infront of the entry doors to the
shop, meaning the customer will automatically see the point of sale.
Once the customers’ attention has been caught by the point of sale
they can walk over to the point of sale to see the product. The point of
sale is of a good size so that the customer is likely to see it and not be
distracted with the other products on sale. The point of sale has clear
branding at the top which instantly tells the customer what the
product on display is before they get close enough to see the actual
product. The point of sale contains a large amount of visual noise
which may cause the potential customer to walk away to another
point of sale. The point of sale allows the customer to interact with
the product so they can test it before they decide to buy it.
The point of sale was situated directly behind the doors of the Apple
shop. By placing the point of sale here the potential customer
automatically sees the point of sale as they enter the shop. The point
of sale allows the customer to directly interact with the product which
keeps the customer at the point of sale for a longer time. The point of
sale clearly displays important information on the product which the
customer wants to know. The customer can then fully understand the
product and decide if they want to buy one or not. The point of sale is
of a reasonable size which can be clearly seen, so the customers’
attention is caught by the product.
The point of sale was situated at the top of the stairs in WHSmith. This
position encourages the potential customer has to walk directly past the
point of sale so the customer can’t miss the products on display. The point of
sale allows interaction with the product which helps the customer as they
can test the product before they decide to buy it. The product has clear
branding above the point of sale, this informs the customer on what the
product actually is before they get to visually see the product. The point of
sale contains limited information on the product which may prevent the
potential customer from buying the product as they don’t know enough
about it. The point of sale is of a reasonable size so that it can clearly be
seen. The point of sale contains two contrasting colours which is a good
compliment to the simplicity of the product.
Point of sale research

4. Old spice use a NFL player to present
the product as a manly item, to be used
only by real men.
The audience of the product is likely to
be men who are not as manly and
muscly, showing that he isn't presented
as a real man but he can smell like one.
The advert suggests that the consumer
could attract women like the NFL
player can or could be aimed towards
women saying the man their man could
smell like him. I believe that the target
age range is between 25-35. The smell
of old spice is so strong it can be used
as a substance to cover up the smell of
bodily odour after you may have been
to the gym, until you get home to have
a shower.
I believe that L'Oreal men
expert is targeted at elder
men who wish they can
look more youthful than
they do now. The advert
shows an elderly man who
in one picture isn't
wearing any ‘vita lift’
whilst the next picture
shows what he looks like
whilst wearing the vita lift
product. This then draws
in other middle aged men
who want the same effect
that is achieved in the
advert. I believe this
product is targeted at men
between 35 and 45.
I believe that fish is targeted at
males and females between 20-28
who enjoy wild and exotic haircuts.
The hair styles shown in the
pictures suggest that it is a hair
style shop which wouldn’t attract
middle aged people and above.
Fish is a well known barbers which
has been open since 1987 and
charges a large amount of money
for its high end quality cuts. The
company’s branding is clearly
labelled on all of their products.
Lynx is targeted at the younger generation:
from teenagers to people in their early 20s
who wish to stop premature perspiration.
They show a male in the advert who has
sweat patches whilst showing a 12h lynx
deodorant can next to him stating that
there is a solution. The top advert is stating
that the lynx effect will cause females to be
attracted to you. I believe that lynx isn't
produced as a deodorant that is meant to
last 12 hours, but is focused on the smells it
includes and the effect it will have on
women as shown in the advert.

5. I believe that Hackett is
targeted at men who are
slightly upper class and like to
be seen as a formal smart
character. Hackett is targeted at
men who wish to look
traditional, and is seen as a
patriotic company in the
adverts of the man holding a
British flag. I believe the age
range for Hackett is 20-30 years
old as it is for the younger
generation who have just
started a career in a high end
business and need to create a
good impression with their
bosses. Hackett's brands are not
too expensive but are still to be
used by someone who is
wealthier than the average
person.
Mr. Natty is a very old traditional
men's barbers as seen by the old
barber chairs and advertisement.
It is targeted at the older and
more traditional style man.
Mr. Natty`s products are
designed for men with beards or
moustaches. This is a niche
market as beards are
unfashionable now. Mr Nattys is
therefore the perfect place for
them. I believe Mr. Natty is
targeted at men who are
between 30-40 who take pride in
the way their beard or
moustache looks.
L'Oreal men expert is targeted at the elder formal man who is between
35-45 and self conscious about their character and wish they can portray
themselves as a formal, smart man. The main sale point is that you can
look good regardless of age if you buy this product. Once the man has
seen how the younger new generation are appearing with their new
style and good smart education he realises that he may now be seen as
the outsider and has to compete with them. It is all about how the man
portrays himself to other people, and realising that with age more is
needed to enhance a youthful appearance. This product offers a solution
to men in this situation.
L'Oreal men expert is a average price product which can be purchased
by any man. It isn't seen as a item which should only be used by the
upper-class male. The men who advertise the product are well known
famous actors who had also the same problem when they acquired their
first wrinkle or two, which most men can relate to.
By seeing the results in the advertisement and seeing that this famous
actor uses the product, then it seems like a more appealing product and
draws in the buyer to purchase the same or similar product.
L'Oreal men expert vita lift is a product which cost around about £8.99
which isn’t too expensive considering its claims are very beneficial to
ageing men.

6. Links Fx
Logical
•Stands out and advertises the brand, so the customer clearly
knows what the product is.
•Ergonomic considerations in the design. This feature will cause
more people to use the product if it is simple and easy to use.
•Reflects the brand. People prefer to buy branded products due to
their reputation meaning that clear branding is essential.
•Draws customers in with bright colours, size, video, bright light.
This helps to attract the customers attention and makes the
product stand out from the rest in the shop.
•The product should be of a visible height and size. Otherwise the
customer may walk past the point of sale and look at the next
point of sale
•Use of testers (interaction) such as aftershave on display to spray
or you can actually play with the device.
•The device should be user friendly. And shouldn’t be too
complicated so any person walking past the point of sale could
interact with it.
•USP (unique selling point)
•Position in relation to footfall (position to person)
Illogical
•Too much text/information will cause the potential customer to walk away to another
product as they don’t want to stand there reading pages of information.
•Not enough information will cause the potential customer to walk away because they
won’t know what they are looking at or what the device may be for.
•No branding – branding identity, people prefer to buy branded products due to their
reputation. By clearly branding the product it may draw the customer over if they see the
branding from a distance.
•Too many bright colours (visual noise)
•Too interactive without any thought of purchase (ipad in apple store) this will cause the
customer to use the product without any consideration of buying it.
•Removing product from point of sale, the point of sale is supposed to attract the customer
not let them pick up the product and walk away , meaning the next customer who is
attracted to the product won’t have anything to interact with.
•Too many options available (too many products to pick from will cause the customer to
walk away as they don’t want to spend a long time looking at every product on display.)
•Below eye level (not visible) won’t get any attention as it won’t be eye catching.
•The product should be made sustainable
•The product shouldn’t be too dull or small which may cause the customer to ignore the
point of sale and walk on towards another product on display.
Need
•The product should be clearly displayed and
allowsthe customer to have some interaction
so that the customer remains at the point of
sale.
•The product must attract the customers’
attention.
•The product must clearly display the branding
•The product should hold the potential
customers’ attention so he will have more
time to consider buying the product.
•The product should clearly display important
information so that the viewer knows about
the product.
•Gives the customers ability to access and
purchase the product so they don’t have to go
and get a shop assistant to open up another
cabinet to get the product.
•The ergonomics, safety and theft should be
considered
Keep
•Some interaction so that the user doesn’t get bored, this then keeps the buyer at the point of
sale.
•Boldness and some bright colours so the customers attention’ is captured.
•The point of sale should be within the person’s eye level to help promote the product and
draw attention.
•The branding of the product as most people buy products due to their popular brand so if a
customer sees a new product next to a brand they know they will be likely to be drawn over.
•The use of testers on products such as aftershave so the potential customer knows what they
may decide to buy.
•The product should be well branded so that potential customer will know what he or she is
likely to be looking at.
•The use of ergonimic features so that the devicce is user friendly.
Scrap
•Too much interaction on display will cause the customer to use the item as a object instead of using it to
see how good the product really is.
•Too much information as the customer doesn’t want to be standing there reading information that may not
be totally relevant to what they want to know.
•Too many point of sales next to each other will give the potential customer too much of a choice which will
cause him or her to walk away.
•If there is too much visual noise the customers will be drawn away by the product and go to another point
of sale display.
•The product shouldn’t be tooo small otherwise potential customers won’t see the point of sale. It needs to
be aligned with peoples’ eye levels.
X-factor
• The product could be situated in the middle of a mini Eiffel tower which has a light shining up from
underneath, this will attract the attention of the customer when they see the product with a beam of
light on it.
• The product will be testable for the public so they can try it out before they buy it.
• The Eiffel tower could be painted in the L'Oreal colours so customers will know the brand before they
see the product.
• The point of sale could be situated behind a screen showing a video of the product being used by a
famous actor, this will then attract the customer over once they see a famous person on the screen
using the product.
• Limited information that is important will be situated next to the point of sale, information such as
prices and where else you can buy the product from.
Form vs. Function
•The form of the product needs to clearly look like it is a product from the company so
the viewer knows the brand.
•The product must do what it is intended to do so its function is working as it should.
•The product should clearly show what its purpose is.
•The product’s function should allow the customer to test the product.
•I will use materials for the point of display that make the product look expensive and a
product of a high standard.
•Giving the product a new design will make the product seem younger and draw in a
new age range of customers.

7. Design situation
L’Oreal men expert is targeted at middle aged men who already have the
problem of beginning to look old. The product is targeted at men once they
have the problems not whilst getting the problems. If the point of sale was
targeted at men who are slightly younger then the effects of getting old
would occur at a later date. If the male was to moisturise at a younger age
his skin would look better when he is middle aged than someone who is the
same age and hasn’t moisturised.
Design brief
I will make a new point of sale for L’Oreal men expert which holds the product. The
point of sale will be directed at a slightly larger age range so that the effects of getting
old will occur at a later date. Instead of the product being targeted at men between 35
and 45 the product will be targeted at men between 30-45. The customer will be able
to interact with the product being held in the point of sale, so the customer can try it
before they buy it and see the results for themself. Advertisement will be used to show
younger men using the products and the effects it has once they get older.
Task analysis
Size
•Small
•Medium
•Large
Materials
•Ferrous metals
•Non ferrous metals
•Alloys
•Polymers (thermo and thermoset)
•Elastomers
Target audience
•Age
•Gender
•Style
•Purpose and purchase
Safety
•Sharp edges
•Small parts
•Tripping hazards
•Breathing problems (aerosols)
•Electrical wires
•Durable and hard
Aesthetics
•Colours
•Shapes
•Standing out in the environment
•Simplistic
Visibility
•Position in the shop
•Eye level
•Ergonomics
•Product display
•Standing out in the
environment
•Visual noise
•Size and shape
Future
•Modern
•Recyclability
•Materials
•New target audience
Past
•Company’s style
•Changes in the product
•Different target audience
•Materials
•Style of the company
Enviroment
•Inside
•Outside
•Shopping centre
Functions
•Interaction
•Fulfills the purpose
•Displays the product
clearly
Ergonomics
•Allows customer to easily
view
•Fit for customers build
•Customer’s size taken into
consideration of design
Social media
•Facebook
•Youtube
•Twitter
•QR codes
•Advertisement
Cost
•Low
•Average
•High
Sustainability
•Recyclable
•Recyclable materials
•Environmentally friendly
•Long lasting
Position
•Relation to foot fall
•Entrance on store
•Shop window
•On the counter
•Bottom of the escalator
Purpose
• Selling their product
• Attract more customers
• Promote their company

8. Research Plan
Questionnaire
To obtain my research I am going to create a questionnaire
which will ask people what attracts them to a product in a
shop. I will speak to people who are between 35-45 which fall
into L’Oreal men experts target audience. I will conduct my
research in a shop such as Boots, which sells similar products.
Once I have obtained my data I will then put it into a table so
that it is easier to view. The information I will get is what
works well and what doesn’t on a point of sale.
Person and product interaction
To complete my research I will do a 10 minute observation on each
customer and see how they use and interact with the product. This
will tell me how people interact with the point of sales and the
products. I will then ask the customer what they liked and didn’t
like about the product to understand how the product could be
made more easy to access and use. I will conduct this piece of
research in a shop such as Debenhams which allows the customer
to interact and has many point of sales.
Environment snapshot
To complete this piece of research I am going to look at other point of sale
displays in shops and understand how this impacts on the products display
and visibilty, where the point of sale is best positioned, what other
products are around it, the colour schemes, the size of the point of sale,
the walkways around it and the point of sales footfall. Once I have
obtained this data I will understand what helps a point of sale stand out in
a shop. I will conduct this piece of research in a shop such as Debenhams
which contains many point of sale displays.
First hand Existing
design analysis
To complete this piece of research I will
go to a shop such as Allders which
holds many point of sale units. I will
then look at all of the point of sale units
and compare what the: Aesthetics,
cost, target audience, environment,
size, safety, function and materials are
like to give me some information on
what works well on a point of sale.
Beforehand I will have to create a table
to store all of the information in so that
I can then fully understand what works
well when making a point of sale, to
attract customers.
Competitive
products
To complete this piece of research I
will collect pictures of other
products which are aimed towards
the same function as L'Oreal men
expert. I will then place these
images into a chart comparing price
to popularity. From this I will clearly
be able to see how popular certain
products are and if the price of the
product depends on the popularity.
This will help me to understand
where L'Oreal men expert sits
within the market of price and
popularity compared to other
brands.
Customer profiling
I will complete this piece of research by analysing the target
audience and understanding what people in different age
ranges seem to be attracted to, and catches their eye whilst
walking down the road. By finding out what people in the age
range of 35-45 I will then be able to apply this information to
my point of sale meaning that more customers will be drawn in
and attracted to the point of sale, meaning more people will be
testing the product. I will ask people in the age range of 35-45
what catches their eye in a point of sale so I can then apply this
to my design. I will conduct this piece of research in
debenhams which contains many other point of sale displays.
Moodboard
I will complete the moodboard by collecting a set of
pictures of products, styles and designs which are liked
by men in the age range of 35-45, and linked towards
items which are linked to L'Oreal men expert. From this I
am hoping to learn what men like and then see if I can
apply any of this information to my point of sale display
unit. I will learn what men are inspired by and what
attracts them, and how I can link my point of sale
directly to L'Oreal.
Brand Profiling
I will obtain this information by creating a chart comparing
popularity and price of different brands selling men's
grooming products. I can then clearly understand where my
brand is situated compared to other brands referring to its
popularity and price. This will help me understand what
materials I need to use for the product to be within the
same range.

9. Initial specification
Aesthetics
My point of sale could contain the brand
colours so that the customer can directly relate
to the brand once they see the point of sale.
The point of sale could use simple shapes so
that it is clear and appealing. If a wide range of
shapes are used the product will not stand out
as much. The point of sale could contain the
logo of the brand so the customer automatically
can tell what company is selling the product.
The point of sale should contain relevant
information to the product so that the
customer knows the information that they
need. The point of sale could use a traditional
style so that it is linked towards L'Oreal men
expert.
Cost
My point of sale cost to place in a shop will be
minimal as its size would be small (i.e. small
amount of floor space).The product will be
assembled before it is dispatched meaning that
transport will be of a greater cost due to
protection of the point of sale and space in a
vehicle to transport the point of sale. The point of
sale will be quite expensive to make meaning that
it is of a better quality and made of better
materials, but there will be a lower quantity made.
The marketing cost will be quite high as the
customers need to be informed about the product
on display.
Customer
The point of sale needs to be linked to the target
audience so the product is clearly linked to the
customers. The point of sale needs to be situated in a
shop which sells the company's brand and sells products
from other brands which are similar. This way the
customer will know which shops to go into and then
see this new point of sale, displaying a product which
they need. The point of sale could be situated in a
similar position to other products in store so that the
customer will see the new point of sale whilst looking at
products which are similar. The point of sale needs to
take into consideration the ergonomics of the customer
so that it is a suitable size and the customer doesn’t
have to stretch to reach the product or bend down
really low to pick it up, it needs to be at a suitable level.
Environment
The point of sale needs to be situated inside the
shop as it will be displaying the product which
allows customers to test it, if it was situated outside
then there is potential risk of the point of sale being
damaged. The point of sale needs to be situated in a
clear position in the shop so the customer will see
the point of sale. The point of sale needs to be
situated with other products which do a similar role
as the customer will go to that section of the shop
and then see the new point of sale. The point of sale
should be made of materials which are
biodegradable and come from a
recyclable/renewable resource.
Size
The anthropometrics of the point of sale need
to be of a size in relation to humans so that
they will clearly see the point of sale. The
ergonomics of the point of sale needs to be of
a size so that the customer can easily pick up
the product from within the point of sale. The
product will be of a reasonable size so that the
cost of manufacture isn't too large. The point
of sale also shouldn’t be too big as it would be
less stable which could be a danger hazard.
The point of sale shouldn’t be too large
compared to the size of the product as the
relation will make the design look odd and
won’t suit.
Safety
The point of sale should be kept out of reach of
children as they could knock over the point of sale
and get injured. The point of sale shouldn’t have
any sharp edges as a customer may walk into it by
accident and get seriously injured.
The point of sale shouldn’t have any small parts as
this could be a choking hazard to the customer. The
product within the point of sale should be kept safe
so that it can’t be stolen or tempered with which
may cause an injury. The person assembling the
product should understand the risks before
assembling the product if it has to be self assembled
as this will reduce the risk of any injuries.
Function
The point of sale should clearly be linked towards the brand or
display the brand so that the customer knows the products
brand and doesn’t have to search through information. The
customer should be able to test the product so that they can
fully understand the product before buying it and not knowing
if they really like it. The point of sale should allow easy access
to the product as the customer wants to quickly try the
product, then decide if they want to buy it. The customer
doesn’t want to spend a long time at the point of sale.
Materials
The materials used shouldn’t be too heavy as this may cause a
danger and means transport will be a lot harder. Using wood to
make the point of sale will means that the wood can be obtained
easily and come from a renewable resource. Using plastics to make
the point of sale will harm the environment as they come from
crude oil which is a non renewable resource.

10. Mood-board
From this mood-board I have created I can understand exactly the age range of men that L'Oreal men expert is targeted at, and then aim my
point of sale towards this category of men. I can also clearly see what colours are used by L'Oreal men expert and then try to apply some of
these colours to my point of sale. This will then clearly link my point of sale to the brand so that the customer knows what brand the point of
sale is advertising. I can clearly understand that L'Oreal men expert is targeted at men in the age range of 35-45. From this mood board I
understand that L'Oreal men expert uses black, white and orange to advertise their brand.

11. Customer profiling
L’Oreal men expert is one of
the most world renowned
beauty and hair care
powerhouses and has 23 well
established brands to its
name, which currently appear
in 130 countries worldwide.
In march 2005 L'Oreal Paris
created its first brand of
men's products which was the
first step worldwide as there
was a small market for men's
products.
L'Oreal men expert is targeted at men in the age
range of 35-45 who are still trying to look that
little bit younger. Most of the men that buy the
products from L'Oreal men expert are men who,
are trying to look at the best of their game.
When the man sees new young men at his work
he has to show everyone that no matter how old
he is, he can still look as good as the new young
man and does a better job.
L'Oreal men expert uses famous
actors who are within the age range
of 35-45 which is the target audience
for the L'Oreal men expert products.
By using famous actors within the
same age range as the potential
customer, they will then see that the
product is targeted at them directly.
By seeing a famous actor use these
products and seeing the results the
customer then believes that the
product must be legit and of a high
standard, for a well known actor to
use it.
L'Oreal men expert is target at men who are now
starting to look old, and already have one or to
clearly visible wrinkles now. The potential
customer will now be applying items such as vita
lift once the problem has occurred. The potential
customer doesn’t have a choice and has to use a
cover up, when if he used the product earlier
before he is in the target age range the problem
wouldn’t have occurred till a later date.
From this information I have understood that I need to aim my point of sale towards a slightly lower age range than 35-45 as this
means that men will start to use the L'Oreal men expert product, once they have already obtained their problem. If they use the
product from the younger age they will then put off the effects of looking old. If the point of sale is targeted at a lower age range it will
also mean that the number of potential customers will be a lot larger.

12. Competitive products
High price
Low price
High
popularity
Low
popularity
From this research I can clearly see where L'Oreal men expert products is
situated, in relation to other male grooming products. This then shows me that I
need to look at products such as Burberry and see how there point of sales attract
customers to increase their popularity, and take into consideration some materials
they use that work well. I can look at a product such as Gillette which has high
popularity and then use this information to try and make my point of sale more
appealing. I can look at a product such as “moose” which isn't as popular as
Burberry or as expensive and then take into consideration where their point of
sale is situated, and what colours are used so that I can then compare the results
and see what works well, and what doesn’t work as well on a point of sale.

13. Questionnaire
1. When you see a point of sale in a shop, what on the point of sale draws you in to look at the product for sale?
Size Brand link Colours
2. How much interaction do you think you should be able to have with the product on sale?
MediumSmall Large
3. Which materials do you think work best on a point of sale?
Wood Metal Plastic
4. Where in the shop is the point of sale best situated to attract customers?
Outside
In a aisle with similar
products
Standing out alone in the
shop floor
5. Which function do you think works best on a point of sale?
Lighting Interaction Video advertisement
Size Brand Link Colours
9 18 3
Small Medium Large
2 7 21
Wood Metal Plastic
7 5 18
Outside In a aisle with
similar products
Standing out alone
in the shop floor
4 14 12
Lighting Interaction Video
advertisement
12 12 6

14. Size
Brand
Colours
Small
Medium
Large
Wood
Metal
Plastic
Outside
In a aisle with similar
products
Standing out alone in
the shop floor
Lighting
Interaction
Video advertisement
From my questionaire I can understand that when a customer sees a point of sale they are drawn in by the brand
of the product over the size and colours. I have found out that too much visual noise causes less attraction, and the
customer to walk away from the point of sale. The branding of the product seems to be most important as people
buy products due to their brand and popularity, the more popular brands get the most attraction as they are seen
as better and upper class products. A brand such as Boss will get more attraction than a brand such as superdry as
it is seen as a high upper class mens product, and men wish to be seen wearing these higher end products.
From this questionnaire I have understood that customers are most attracted to point of sale units of a large
sale, this is because they are clearly visible and can easily catch the customers’ eye which then draws them over to
look at the product on display within the point of sale. A larger point of sale display unit allows the point of sale
display to hold a wider range of products meaning that the customer has a wider choice of products or the same
products but different sizes. A larger point of sale display means that the product can be easily accessible by the
potential customer allowing them to interact with the product within the point of sale. Easier accessibility means
that the customer will stay at the product for longer because if the product is awkward or tricky to get out and test
the potential customer will walk away as they don’t want to spend a large amount of time there.
From my research I have understood that plastic is the most popular material to use for a point of sale display unit
as it is, lightweight and easy to assemble if needed. It is also a relatively cheap material to use in comparison to
Wood and Metal. Plastic is a lightweight material meaning that it is easier to transport than wood or metal and this
means that the cost is lowered. A plastic point of sale can make the products look more appealing because the
plastic can come in a range of colours, this means that the point of sale display unit can come in colours linking
towards the brand, this direct link can mean that the customer could automatically know which brand the product is
without seeing any other information.
From this question I have understood that a point of sale display unit works best in a aisle
with other similar products. This is because the potential customer who wishes to buy a
men's grooming product from a shop such as Debenhams will walk to this aisle when they
enter the shop. Once in the aisle the point of sale containing to the new product on display
will be clearly visible and attract the customer, the customer then walks over to the point
of sale and interacts with the product.
This piece of research I have acquired shows the lighting and interaction were both very
popular items to have on a point of sale to attract customers. The use of lighting on the
point of sale display unit attracts customers towards the point of sale by catching the
customers eye. The use of interaction with the point of sale allows the customer to try the
product before they buy it and fully understand it. Interaction with the product keeps the
customer at the point of sale for a longer time meaning that the customer is more likely to
buy the product. From this research I have understood that lighting and interaction are
important features on a point of sale. I will strongly consider placing both of these features
on my point of sale.
Questionnaire

15. Environment snapshot
This point of sale display was situated in the aisle with other men’s grooming products, by placing it
in this position the potential customer will walk directly down the aisle containing other men’s
grooming products. The point of sale will then automatically catch the customers’ eye. At the top of
the point of sale is the company’s brand which is bold and clearly visible, it also contains the brands
colours, and people are likely to know the brand once they see the black and white colours. The
point of sale is of a large size so that it is clearly visible by the potential customer. The point of sale
contains lighting on the products which catches the customers eye and makes the product stand
out more compared to the point of sale next to the Boss one which doesn’t contain lighting. By
making the product stand out the customer then decides to go over to the product and interact
with it. The Boss point of sale is surrounded by other point of sale units which are the same size and
contain many products, this means that the customer has a large choice of products to decide from
which could cause the potential customer to walk away; as the choice will be too large and take too
long to test and interact with every product.
The point of sale display for superdry grooming products is of a medium size but is positioned at
the end of an aisle selling other mens grooming products. This means that the customer is likely to
walk past the point of sale display and then see the products. The products on display are clearly
visible and are easily accessible, this means that the potential customer can easily interact with
the product and try it before they decide to buy it. The products clearly display the brand but the
point of sale display doesn’t, which means that the customer has to be close to the point of sale to
see the branding of the product. The point of sale isn’t surrounded by any lights shining on it to
make it seem more appealing, this may mean that the customer is forced away from the point of
sale and drawn into another one. The superdry point of sale is surrounded by other points of sale
units which are of a similar size meaning that it doesn’t look out of proportion to its
enviroment, but by making it this size it is less eye catching and doesn’t seem as appealing or of a
high price popular brand. The brands of a larger size seem to be more appealing and are
advertising products of a higher price.
From my enviroment snap shot I have understood that the point of sale display unit best works in an enviroment that is situated with other products of a similar
function, such as mens grooming products. From this I have understood that lighting works well on the point of sale unit as it makes the product stand out more and
becomes more appealing to the public. From this information I can understand that the point of sale is more appealing using only the brands colours and not creating
too much visual noise as this is less attractive towards the point of sale. From this point of sale I have decided to place my point of sale within an aisle clearly standing
out so that the potential customer can visually see the point of sale and the product on display when walking down the aisle with similar products.

16. Person and product interaction
From watching this point of
sale for 10 minutes I found
out that it is a very popular
brand and was visited by over
10 people in this short time.
This is due to the very large
age range of 16
upwards, meaning that there
is a large population of
people who can use it. The
point of sale unit has small
tables which allows the
customer to stand at the
point of sale and interact
with it whilst writing out their
lottery ticket, trying to win a
fortune. The customer is able
to interact with the point of
sale easily as it contains
ergonomic features such as
the small lightweight pens to
write out the lottery ticket on
the small table.
Watching this point of sale
for ten minutes I found out
that this point of sale didn’t
get much attention as no
customers visited or
interacted with the product.
I believe that this is because
the point of sale unit was of
a small size meaning that it
is hard to clearly see. The
point of sale was situated
on its own in a aisle without
other similar
products, meaning the
customer is unlikely to find
the point of sale when
looking for a men's
grooming product. The
point of sale display unit
used only two different
colours with most of it
being white meaning that
the point of sale display unit
wasn’t very eye catching or
appealing.
From watching this point of sale
display unit for 10 minutes I
found out that 3 people visited
this display unit. I believe that
this is because the product is
clearly visible and allows the
customer to interact with the
product so they can try it before
they buy it. The point of sale
was situated in the doorway of
the shop meaning that it catches
the customer’s eye as they are
walking past. I believe that the
attraction was also caused
because the large colourful
advertisement information on
the front of the point of sale
unit. The caption on the front of
the point of sale ‘this seasons
must have’ catches the
customer’s eye and draws them
in, causing them to then interact
with the product.

17. High price
Brand profiling
From creating this table I can clearly understand where the brand L'Oreal
men expert is situated, in relation to other men's grooming brands. This
shows me that I need to look at a product such as Gillette and compare how
they advertise there brand compared to L'Oreal men expert. From this I can
understand how I can improve my point of sale to create a larger target
audience. I can then compare this top a brand such as moose which is low
popularity, by comparing these two brands to L'Oreal men expert I can then
understand what works well on a point of sale.

18. First hand existing design analysis
Aesthetics: The point of sale consists of two colours, black and white.
This makes the point of sale look professional and of a high modern
quality. The point of sale consists of linear shapes making it look more
appealing which also makes it seem of a higher quality.
Cost: The point of sale seems to be made out of acrylic and
glass, these materials are good to use as they give the point of sale an
interesting aesthetic and make it seem more appealing and modern.
The use of acrylic is widely available and comes in a range of
colours, meaning that a large process isn't needed to change the
colours, and keeps the cost down.
Customer: I believe that the age range of this point of sale is targeted
at men in the age range of 20-30, this is due to the ages of males used
to help advertise the brand. The men wearing this product would be
men who are trying to look better and this presents them as a
smart, well presented young man.
Environment: This point of sale was situated in a aisle with other
point of sale units that were clearly visible, the potential customer then
walks down this aisle and is presented with many different point of
sales all selling a similar product, such as men's grooming products.
Safety: The point of sale is relatively safe as it doesn’t contain any
sharp edges and isn't made out of any materials that could cause a lot
of damage. The point of sale has a large base meaning that is unlikely
to fall over making it safer.
Size: The point of sale display unit is of a large size meaning that it is
clearly visible and eye catching, this then increases the chance of a
customer buying the product if the point of sale catches their
attention.
Function: The function of the point of sale is to display the new
product and try to attract the customers attention, so that they buy
the product. The point of sale is also there to try and increase the
range of potential customers by attracting as many customers as it can.
The customer is able to interact with the point of sale so they can test
it before they buy it.
Materials: The point of sale uses glass and acrylic which are both
generally low cost materials compared to items such as wood and
metal. Acrylic and glass are both lightweight materials meaning that
they can be transported easily.
Aesthetics: The point of sale display unit consists of linear shapes
making the point of sale display unit look sleek and modern. The use of
the colour black giving off the shiny glow also makes the point of sale
look modern, this helps to make it more appealing and eye catching to
the customer.
Cost: The cost of the point of sale looks relatively low due to the
materials being readily available, the material is also lightweight and
easy to construct meaning that the cost is kept low.
Customer: The customer is within the age range of 15-25 who are
relatively young and just following the fashion of everyone else, the
brand isn't a well known brand but is just a trend at the moment
through teenagers to young adults.
Environment: The point of sale was situated at the end of the aisle
selling other men's grooming products. By situating the point of sale in
this position the customer is then likely to bump into it when walking
around the aisle or clearly see it because it is in their pathway meaning
they have to manoeuvre out of the way.
Safety: The point of sale is relatively safe as it doesn’t contain any
materials that can break which could shatter. There is however a
tripping hazard as it is at the end of the aisle and if the customer isn't
paying attention they could fall. The point of sale contains some sharp
edges but isn't made out of a material that could cut you without a
large force.
Size: The point of sale is of a medium size meaning that it is not as eye
catching as the point of sale above, meaning that it is less likely to sell
its products, when compared to a large size.
Function: The function of this point of sale is to present the superdry
product and provide easy access for the customer to use the product.
The point of sale is also there to try and attract more customers to buy
the product by catching the customers eye and then drawing them into
the point of sale.
Materials: The material used in this is a polymer which has been
given a gloss finish to improve its look. Polymers are generally
lightweight and easy to transport and assemble.

19. First hand existing design analysis
Aesthetics: The point of sale uses linear shapes making it look
modern and of a high quality. The point of sale uses brown gold and
black colours which work well together to catch the customers
attention. The colours also link directly towards the branding helping
the customer know what the products brand is.
Cost: The point of sale is of a low cost as it is mainly manufactured
out of a polymer, which is cheap as they are highly available and can
come from natural resources (although some come from the
cracking of crude oil which is a expensive process and isn’t
renewable.)
Customer: The customer of this point of sale would be a person in
the age range of 20-35. This is because the customer is likely to be a
man who is trying to present himself as a upper class character but
isn’t actually there yet.
Environment: The point of sale was situated away from the other
points of sales displaying mens grooming products in a different
aisle. It was also situated behind another point of sale meaning that
it was hard to see. This then reduces the chance of the customer
buying the product as it wasn’t clearly visible or accessible.
Safety: This point of sale was safe as it was out of the way reducing
any chance of tripping hazards but contained some glass around the
product. If the point of sale was to fall over then the glass would
shatter across the floor causing a danger hazard.
Size: The point of sale was of a medium size meaning that if it isn’t
situated on its own it would be hard to visually see as other larger
point of sales would catch the potential customer’s attention.
Function: The function of this point of sale is to present the
customer with the new products on display from the brand. It is
there to help advertise the brand by putting a large logo behind the
product.
Materials: The point of sale was made out of a polymer meaning
that it can be given different finishes to make the point of sale look
more attractive and eye catching. It also contained glass which
allows the customer to see through the case to the product.
Aesthetics: The point of sale uses linear shapes consisting mainly
of rectangles. The point of sale uses black and white colours which
work well to stand out and catch the customers attention, they also
link directly towards the brand. Black and white also help to make the
design look modern, expnesive and of a high quality.
Cost: The cost of the point of sale is high as the point of sale is of a
large size meaning that a lot of material is needed. The point of sale
also takes up a large amount of floor space which makes the cost a
lot higher. The polymer also comes from crude oil which isn’t a
renewable resource meaning that the cost is higher as it has to be
cracked which is a long process.
Customer: The point of sale is targeted at men in the age range of
20-30 who are portrayed as a smart young man who knows what he
is doing and is slightly upper class.
Environment: The point of sale was situated in a aisle containing
other mens grooming products, by placing it in this environment the
customer can clearly visually see the point of sale and is easily able to
interact with it.
Safety: This point of sale is safe because it is situated between other
point of sales meaning that there is no tripping hazard. The point of
sale also doesn’t have any sharp edges meaning that a person
couldn’t get injured from an accidental collision. The point of sale
also has a large base minimising the chance of it falling over as it is
more stable.
Size: The point of sale is of a large size meaning that it is clearly
visible and can easily catch the customer’s attention. The point of
sale is then also able to advertise a large amount of products.
Function: The function of this point of sale is to advertise the
company’s brand and hold the products. It also allows the customer
to interact with the products, so they can try it out before they buy it.
Materials: The point of sale was has an acrylic frame which is
produced from the cracking of crude oil but then has glass shelves to
hold the products. The use of acrylic means that it can come in a wide
range of colours and different finishes, needed for different
functions.

20. First hand existing design analysis
Aesthetics:This point of sale conists of linear shapes which
makes the point of sale display unit look modern and expensive.
The use of colours clearly link towards the brand and work well
together to catch the customer’s attention. The clear branding
above the products helps advertisement.
Cost: The cost of the point of sale is relatively low as it isn’t of a
large size meaning that less materials are needed. Although the
plastic used comes from crude oil, which is an expensive process
and the crude oil is non-renewable.
Customer: This point of sale is targeted at men in the age range
of 20-40. This large age range means that the target audience is a
lot larger, in comparison this means that more products should be
sold.
Environment: The point of sale was situated in an aisle with
other point of sales of a similar size meaning that it looks good, but
wasn’t as eye catching, however it was still clearly visible and
allowed the customer to easily interact with the products.
Safety: This point of sale is safe because it is situated between
other point of sales meaning that there is no tripping hazard. The
point of sale also doesn’t have any sharp edges meaning that a
person couldn’t get injured from a accidental collision. The point of
sale also has a large base minimising the chance of it falling over as
it is more stable. It is also of a small size meaning that is centre of
mass is balanced and small.
Size: The point of sale was of a small size but situated with other
point of sales selling mens grooming products of a similar size.
Function: The function of this point of sale is to hold the products
and allow easy access for the customer to interact with the
products.
Materials: The point of sale was made out of a polymer meaning
that it can be given different finishes to make the point of sale look
more attractive and eye catching. It also contained glass makes the
point of sale look sleek and of a high standard.
Aesthetics: The point of sale uses linear shapes consisting mainly
of rectangles. The point of sale uses black and white colours which
work well to stand out and catch the customers attention, they
also link directly towards the brand. Black and white also help to
make the design look modern, expnesive and of a high quality.
Cost: The cost of the point of sale is high as the point of sale is of
a large size meaning that a lot of material is needed. The point of
sale also takes up a large amount of floor space which makes the
cost a lot higher. The polymer comes from crude oil which isn’t a
renewable resource meaning that the cost is higher.
Customer: The point of sale is targeted at men in the age range
of 20-30 who are portrayed as smart young men who knows what
they are doing and are slightly upper class.
Environment: The point of sale was situated in an aisle
containing other mens grooming products, by placing it in this
environment the customer can clearly visually see the point of sale
and is easily able to interact with it.
Safety: This point of sale is safe because it is situated between
other point of sales meaning that there is no tripping hazard. The
point of sale also doesn’t have any sharp edges meaning that a
person couldn’t get injured from a accidental collision. The point of
sale also has a large base minimising the chance of it falling over.
Size: The point of sale is of a large size meaning that it is clearly
visible and can easily catch the customer’s attention. The point of
sale is then also able to advertise a large amount of products.
Function: The function of this point of sale is to advertise the
company’s brand and hold the products. It also allows the
customer to interact with the products, so they can try it out
before they buy it.
Materials: The point of sale has an acrylic frame which is
produce and has glass shelves to hold the products. The use of
acrylic means that it can come in a wide range of colours and
different finishes, needed for different functions.

21. First hand existing design analysis
Aesthetics: The point of sale uses simple shapes which makes
the point of sale look neat and modern, from this the point of
sale could attract extra attention. As the world is becoming
modern the point of sale has used the theme to try and increase
the customer attention.
Cost: The point of sale is of a low cost as it isn’t made out of a
material which costs a lot, also the point of sale is relatively
lightweight meaning that cost is kept down during transport.
Customer: This point of sale is targeted at men in the age
range of 16-25
Environment: This point of sale was situated in the middle of
two aisles containing other mens grooming products. The
positioning of the point of sale means that everyone can see it
even they are not walking down a specific aisle looking for a
specific product.
Size: The point of sale was of a large size which means that the
customer can clearly see the point of sale and the products. This
then means that the customer can easily interact with the point
of sale.
Safety: This point of sale is safe as it has no sharp edges and is
light, it also has a large base which increases the stability. If it
was to fall the material used wouldn’t shatter into loads of little
pieces. Due to the weight of the point of sale it wouldn’t take a
force too great too knock it over, creating a slight hazard.
Function: The function of this point of sale is to advertsie the
brand and hold the product on display. This point of sale doesn’t
allow the customer to interact with the products. They are able
to pick up the products but they can’t test them.
Materials: The point of sale uses cardboard which is a light
and cheap material compared to a material such as wood. This
material can easily be painted to change colour and have
different finishes applied to it.
Aesthetics: The point of sale consists of four different colours
which are well known with Ralph Lauren polo meaning that the
branding is clearly advertised, this modern company uses a
modern style which could potentially increase customer
attention.
Cost: The point of sale is of a low cost as it is made out of
cardboard and is easy to construct and assemble. This means
that a larger profit can then be made, but makes the product
look of a lower quality, which means less people may buy it.
Customer: This point of sale is targeted at men in the age
range of 16-30. It isn’t used by upper class men as it is a
relatively cheap product compared to a product such as
burberry.
Environment: This point of sale was positioned in the middle
of two aisles containing other mens grooming products. By
placing it in this position the customer can clearly see the point
of sale.
Size: The point of sale was of a large size which means that the
customer can clearly see the point of sale and the products. This
helps the customer by making it easy for the potential customer
to pick up the item and look at it.
Safety: The point of sale is relatively safe due to the point of
sale consisting of no heavy items, and no items which could
smash into many sharp little pieces.
Function: The function of this point of sale is to advertise the
brand and hold the product on display. This point of sale doesn’t
allow the customer to interact with the products. They are able
to pick up the products but they can’t test them.
Materials: The point of sale uses cardboard which is a light
and cheap material compared to a material such as wood. This
material can easily be painted to change colour and have
different finsihes applied to it.

22. First hand existing design analysis
Aesthetics: The point of sale consists of two colours, black and
white. This makes the point of sale look professional and of a high
modern quality. By making the point of sale look of a modern quality
could increase customer attraction.
Cost: The point of sale is made out of acrylic and glass which gives
the point of sale a nice modern design. The use of glass increases the
cost of the point of sale production meaning that less profit is going
to be made.
Customer: I believe that the age range of this point of sale is
targeted at men in the age range of 20-30, this is due to the ages of
males used to help advertise the brand. The men wearing this
product would be men who are trying to look better and this
presents them as a smart upper class man.
Environment: This point of sale was situated in a aisle with other
point of sale units that were clearly visible, the potential customer
then walks down this aisle and is presented with many different
point of sales all selling a similar product, such as men's grooming
products.
Safety: The point of sale is relatively safe as it doesn’t contains any
sharp edges and isn't made out of any materials that could cause a
lot of damage. The point of sale has a large base meaning that is
unlikely to fall over making it safer. The point of sale does contain
glass though which would shatter into many little pieces if
smashed, creating a slight danger hazard.
Size: The point of sale display unit is of a large size meaning that it is
clearly visible and eye catching, this then increases the chance of a
customer buying the product if the point of sale catches their
attention.
Function: The function of the point of sale is to display the new
product and try to attract the customers attention, so that they buy
the product. The point of sale is also there to try and increase the
range of potential customers. The customer is able to interact with
the point of sale so they can test it before they buy it.
Materials: The point of sale uses glass and acrylic which are both
generally low cost materials compared to items such as wood and
metal. Acrylic and glass are both lightweight materials meaning that
they can be transported easily.
Aesthetics: This point of sale consists of linear shapes which
makes it look modern and of a high quality. The point of sale also
only consists of two colours making the point of sale attractive as
there isn’t too much visual noise.
Cost: The cost of the point of sale is low as it is made out of
cardboard which is lightweight and easy to produce. This point of
sale is also taking up floor space within the shop which increases the
cost.
Customer: This product is targeted at women in the age range of
25-40 and can be used by most women.
Environment: This point of sale is situated in the middle of the
shop floor which is clearly visible by the potential customer. The
products are then easily accessible for the customer , this should
then help to sell more products.
Safety: The point of sale is quite safe as it is made out of a material
which doesn’t shatter, if it was to fall over and is lightweight so if it
did fall over no damage would be caused. The point of sale has no
sharp edges which could cut the potential customer.
Size: The point of sale is of a large size containing many products
which gives the customer a larger choice and keeps the customer at
the point of sale for a longer time.
Function: The point of sale is there to try and attract customers
over to interact with the product and is also there to advertise the
brand. The point of sale doesn’t allow the customer to try the
fragrance though.
Materials: The point of sale uses cardboard which is a light and
cheap material compared to a material such as wood. The material
can easily allow different finishes to be applied to it.
I had to obtain this picture from the internet as I found it difficult to take ten pictures in Debenhams as they have a company policy
not allowing photos to be taken.

24. Further specification
• My point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding
of the brand, or contain the brand’s logo.
• My point of sale will contain simple linear and geometric shapes, meaning it will be clearly visible and won’t look too complicated and
unappealing to the public.
• My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a
higher quality item.
• My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.
• My point of sale needs to be relatively safe as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potential
customers.
• My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point of
sale, advertising the brand whilst looking for men's grooming products.
• My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to
advertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavy
which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the
point of sale a lot stronger and stable.
• My point of sale will contain some information about the product the point of sale is holding so that the customer can clearly understand what
he is looking at or thinking of purchasing.
• The product needs to be easily accessible so that the customer can interact with the product. This will then hold the potential customer at the
point of sale for a longer time, increasing the chance of him buying the product.
• My point of sale will also not be too heavy as this will may cause a danger hazard and will create a larger transport cost.

25. Initial Drawings

26. Initial Drawings

34. Concept 1 This is one of my final 3 concepts
which I am going to develop. I asked
20 people from the public, who I
believed would be in L'Oreal men
experts target audience. From this
over half of the people had voted for
concept number one out of the 3, this
was mainly due to the aesthetic look.
From this my point of sale will be
made similar to this but may contain
some further changes.
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5
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15

35. Concept 2

36. Concept 3

37. Development
Material wood
For the baselayer I could use a material such as pine as this gives the
design a different aesthetic look and will make it look more natural.
Pine is a soft wood and can be easily carved out or cut, the wood can
also be easily painted or stained to give the pine a different interesting
aesthetic look. The wood is also comparatively cheap and readily
available compared to some other woods such as oak.
Manufacture
I could ask the school to order in some pine to use
for my point of sale, I would then use a pencil and a
try square to make the pine so I can accurately cut
the wood into the rectangular base shape I require.
I would then join the sides of wood together using
the finger joint, as this joint if very strong and is
very useful whilst making rectangular or square
boxes. Each part of the finger joint has to be at 90
degrees and there must be a finger at the top and
bottom Finger joint
I would first match up the
sides of wood so that I know
how deep the finger joint
must be and mark this line
with a pencil.
I could then draw in the
shapes with the pencil and
shade in the area for the
fingers I am going to cut
out.
I would then use a hegnar saw to cut out the finger
joints which would be very helpful to cut out the
joints towards the centre as you can angle the wood
and then begin to cut out the joints.
Construction-Adhesives
PVA glue can be used to increase the strength of the finger joint making
it even more secure. The glue would be applied to both pieces of the
joint and then then two pieces of wood can be pushed into the finger
slots. Any excess PVA glue can then be wiped off the wood with a damp
cloth before it has time to dry . The wood can be securely held in place
using a clamp to make sure the wood Is joint together and there are no
gaps.
I would use a corner clamp to then
hold the wood in place with the
PVA glue so that the joint in
securely held in position and can
dry, making the finger joint even
stronger.
After asking 20 people from the public
which joint they think is best to use I
found out that a finger joint is best.
From a safety point of view the finger
joint is the most popular as this strong
joint, can withhold large amounts of
force, even though the point of sale wont
encounter this much force. This totally
reduces any chances of a hazard. From a
aesthetic point of view a finger joint is
aesthetically pleasing if made to a high
standard, from this I will use a finger
joint. Even though it will probably not be
needed but just in case a large force does
come into contact with the point of
sale, it will be able to withstand it.
0
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20
Finger Mitre Dovetail
Joints

38. Development
Manufacture
I would then use a pillar drill and cut out small circles on each side
of the base, on either side of the next level of the point of sale.
The circles will have a slightly wider diameter than the sample
bottles. The circles will only be about 2cm deep as this will aid the
security of the samles on the point of sale, by holding them in
position and stopping them from toppling over if they were to
take a slight knock
Sample sites in
groove.
Material Rubber
Rubber is not only elastic but is also waterproof and a good
electrical insulator, it is also quiet resistant to tear. Rubber is also
a good material to help objects grip to surfaces and stops
sliding, such as rubber soles which are applied to shoes.
Manufacture
The groove will be marked out using a try square and a pencil. I will
then use a chisel and a hammer to take away a thin layer so that the
next layer can then be securely held in place which will increase the
safety of the point of sale.
The rubber applied increases the grip of the shoe making it
safer, by applying rubber to the point of sale it will stop it from
moving as much during person and product interaction which
reduces the hazard of the point of sale toppling over.
Construction
I will use super glue to attach the rubber feet to the wooden
base, I will first wipe both the wood and rubber surface to remove
dust and dirt. I would then apply the super glue to the rubber feet
and then press firmly in place against the wood and then hold in
place until the adhesive dries. Once all four feet have been
applied then I will leave the object in a well ventilated area to
ensure the adhesive completely dries.

39. DevelopmentConstruction
The weight of the wood of the second layer should hold the part of
the point of sale securely in place but the PVA wood glue will help
aid the strength, causing a stronger bond to be created. The wood
will need to be wiped first with a damp cloth to remove any dirt or
dust and then the glue can be applied. The parts should then be left
in a well ventilated area to make sure the PVA glue is completely
dry.
Manufacture
I could use a band saw to cut the wood into sizes required. I
would then use a drill to cut small circles into the end side of the
wood. The Dowel is then bought as ready pieces and can then be
used to join the two pieces of wood together. Two holes will be
drilled on each side to increase the strength of the joint. A Dowel
joint is really a butt joint but reinforced with the Dowel, making
the joint even stronger.
Construction
I would then place the dowel into the first piece of wood with some
PVA glue in the end to improve the strength of the joint. I would then
apply a small piece of glue to the other end of the dowel and slot the
other piece of wood onto the dowel, then allowing time for the PVA
glue to dry. I would then repeat this with the other sides.
Material
I could use a material like cardboard to make this box as cardboard is easy to cut and work with and also relatively easy to join pieces together. The cardboard may be a slight
issue though as it will have to be relatively thick as a mirror needs to be inserted into the face of the box. The depth of the cardboard isnt going to be thick enough so it would
have to be stuck to the face using an adhesive. This will make the component look less appealing and cause less attraction, but if there was a groove cut out like I could do
with the pine as I have shown earlier in my development, this would increase the aesthetic look and make the point of sale look more appealing. By comparing the two
materials I have now decided to carry on using pine as this will increase stability in the point of sale and also help make the point of sale look more visually appealing.
Construction – cardboard
I could use double sided tape to stick together the
pieces of cardboard but this then wouldn’t be too
useful and the strength would be ok which not much
force applied to the box, but once the force is
applied the joints would soon become weak and
most probably break. As two more layers are going
to then be situated on top of this layer this wouldn’t
be too reliable and may cause a danger hazard. The
mirror also has to be attached which will contribute
to the weight.
Manufacture
Once I have a large sheet of cardboard I could
then mark out the shapes using a pencil and ruler
and then begin to cut them using a scalpel, this
will be useful as it would be hard to cut out the
shapes using a hand saw as the cardboard would
bend and the material would be too big to
accurately cut using a hegnar saw. A scalpel would
the easiest way to cut out the shapes but will
require a lot of skill, as I tried to cut out a small
shape when making my model.

40. Material
I could use aluminium for the feet of my point of sale to increase the stability of the
point of sale, as this will increase the grip between the two surfaces which will reduce
any danger hazards or slight risks. Aluminium is a strong and sturdy material but may
not provide enough grip as if a large force was applied on the point of sale then it may
slide back or topple over.
Manufacture
I could order in the acrylic mirror already sized and ready to be
joined to the second layer, which would reduce the time required to
manufacture this part. If I had to cut the acrylic myself using a tool
such as a coping saw this would require some skill, even though it is
a small piece which is needed to be cut it will still be needed to be
cut accurately so it sits safely in the groove and won’t fall out.
Construction
To construct the acrylic mirror to the wooden block I could
use a hot glue gun as this works well when attaching acrylic
to wood and the glue dries extremely quickly and creates a
strong bond between the two. This helps the safety of the
point of sale as if the acrylic mirror was to fall then this could
cause a hazard, but the strong bond is unlikely to split
between the two keeping the potential customers in the
store safe.
Material
For this part of my point of sale I could use acrylic mirror as
this material can be up to half the weight of a normal glass
mirror for the same size mirrors. Acrylic mirror is also up to
ten times stronger than a normal glass mirror. Acrylic mirror
is also shatter resistant which reduces the danger hazard if
the point of sale was fall over and smash, as a normal glass
mirror would shatter into many small sharp pieces of glass. A
glass mirror is a possibility to use but wouldn’t be very
practical for this part as wear and tear could occur and a few
knocks may occur, this could cause the mirror to shatter.
Manufacture
To construct this groove I could use a wood plane to take a
few thin layers of off the wooden block . I could mark out the
rectangular shape required by holding the acrylic mirror
against the wooden block and drawing the shape around with
a pencil. The wooden plain will require some skill and a
steady hand so that I don’t carve the rectangle out too long
meaning that the mirror will not fit. Before I use this way of
manufacture I will practice on another piece of wood to
acquire the skill first.
Manufacture
The solid aluminium pole can be ordered in which can then be
cut down into small cylinders roughly of equal length using a
pen to mark the sizes of each cylinder and then the cylinders
can be cut using a hack saw. I could then manufacture this part
using the metal lathe to make the feet into shape I require as
the top part could screw into the base of the point of sale and
then the wider base increases the stability.
Metal lathe takes this layer
off which will be screwed
into the base.

41. Specification check
My point of sale will contain the brand colours of L'Oreal men expert and
this will help advertisement and provide a clear visual understanding of the
brand, or will have to contain the brands logo.
Within the next section of my development I will shows how I can link
my point of sale to the brand, by using the same brand colours so the
point of sale has a visual link.
My point of sale will contain simple linear and geometric shapes as this will
keep the design simple, meaning it will be visible and won’t look too
complicated and unappealing to the public.
I have made sure that within the first section of my development that my
point of sale consists of simple linear shapes as this doesn’t make the
design too complex.
My point of sale will be based around a modern look so that the design will
look of a higher standard and the product will be presented as a higher
quality item.
Within the first section of my development I have shown that by using
wood within the point of sale base gives the design a modern look and
also the shape is rectangular giving the point of sale linear simple
shapes.
My point of sale will be of a medium to large size as this will help bring
attraction to the product, by making it stand out.
Within the next section of my development I will draw diagrams or make
prototype models of my point of sale showing the dimensions of my
point of sale.
My point of sale needs to be of a relatively highly safe as if it is placed in
stores it should cause to much of a hazard to the public or the potential
customers.
I have stated this within my first section of development when showing
how I could construct and manufacture feet to my point of sale to
increase the safety of my point of sale, increasing the stability.
My point of sale will be placed in a aisle with other similar products so that
the customer will then clearly see the new point of sale, advertising the
brand whilst looking for men's grooming products.
In the next section of my development I will take into consideration the
positioning of my point of sale in an aisle and figure out where it will be
best positioned to get the most attraction.
My point of sale will be made out of a polymer as the material is widely
available and can come in a range of colours which may help to advertise the
product and the brand. This will also make the point of sale safer as it wont
consist of any sharp edges and will not be too heavy which may cause a
danger hazard. It will also be made out of wood as this will give the design a
different aesthetic look and will also make the point of sale a lot stronger and
stable.
Within the first section of my development I have stated how the bottom
layers of my design are made out of wood such as pine for the base. As
this material is sturdy and made of good quality. In the next section of
my development I will state how I can use acrylic in my design.
My point of sale will be of a medium cost so that it doesn’t cost too much to
make, but will be in the modernism style so that it looks more expensive.
Within the next section of my development I will state the cost of my
point of sale to make from the materials I will be using and how cost will
effect the construction of my parts.
The product needs to be easily accessible so that the customer can interact
with the product, this will then hold the potential customer at the point of
sale for a longer time, increasing the chance of him buying the product.
In the first section I have stated how the samples of the products are
based on the point of sale for stability and how these samples are stable
and can easily be picked up and placed back down.
My point of sale will also not be too heavy as this may cause a danger hazard
and will create a larger transport cost.
In the first section of my development I stated how my point of sale
wouldn’t be made out of solid pine as this would increase the cost and
also increase the weight of my point of sale maybe contributing to the
danger hazard.

42. Manufacture
To manufacture the tap I would drill a small hole into the solid aluminium cylinder and then using
a tar wrench I could then carve out the groove so that the die can then be screwed into the tap in
the bottom of the point of sale base. The size of the hole being drilled by the drill must be the
same size as the die made on the metal lathe as the pieces will not fit together if they are not the
same size.
Construction
To construct the tap to the base of my point of sale I
would use a hammer to put the tap inside the base of
the point of sale using a pillar drill with a circular drill
bit of the same size I would add a small amount of
araldite to increase the strength of the bond but none
at all would really be needed as the tap would be
securely held on its own.
Manufacture
To manufacture the groove out of the die I would use the die stock with the
same size as the die to carve out the groove, I will put the piece of aluminium
into a clamp stand and place the die stock on top of the die. I will then hold
the die stock and twist the die to create the carve. The die can then be easily
screwed into the tap creating a strong bond that can only come apart by
strong vibrations or being twisted. The amount of interaction the point of sale
will obtain will not be enough to cause the die to become loose. If I really
needed to I could use Teflon tape which stops the thread from unscrewing
once it has been turned into the tape.
Usability ergonomics
This shows that my point of sale need to be rougly about a foot tall which is just
above 30 cm as this point of sale will be placed on a stand in the shop as shown
in the diagram. Which will be about 5 foot tall so that when the person looking
into the mirror should be about eye level with the design as the average height
of men is 5foot 9 inches, so then the mirror will be situated near enough to eye
level with the customer when they test the product.
Usability anthropometrics
I have shown in my diagram that the tester bottles in the point of sale must not be too
deep as this means that the person would have to stretch to reach the testers meaning
this could come to a slight inconvenience for the potential customer. As I have shown
the point of sale will not be too far back on the shelf meaning that the tester bottles are
close to the edge gaining easier access to the samples.
From running a test on the height of most men in the
age range of 30-40. I had found that the height
average height of most men is 5foot 9inches from this
information I can then calculate exactly where the
mirror on the point of sale needs to be placed so that
the customer can comfortably interact with the point
of sale.
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5foot
5inches
5foot
9inches
6foot

43. Material
Acrylic is a clear plastic which can come in a range of colours, this
can then be used to link clearly to a certain product or a certain
brand. I could use the colours orange, yellow and white as this
clearly links to L'Oreal men experts branding. It is a very strong
plastic and doesn’t shatter if broken, it just snaps into large pieces.
This will make the point of sale safer as if it was to break it
wouldn’t cause too much of a hazard to the public, and can be
easily and quickly cleaned up keeping the area safe.
Manufacture
I could use a computer software like techsoft 2D design
to create the shapes required to make the base of my
point of sale. This will then be sent to the laser cutter
where the acrylic can be laser cut into the specific
shapes I have requested, with the correct sizes.
Construction-Adhesives
I can use a adhesive such as liquid solvent cement to stick together
the pieces of acrylic as when liquid solvent cement has dried it is
clear, meaning no visible marks will be present which could ruin the
aesthetic look of the point of sale. This is also a very strong adhesive. I
would use a thin paint brush to apply the liquid solvent cement to the
acrylic joint, joining the two pieces together, as only a little amount is
needed due to its incredible strength.
Construction
To attach the third layer to the second layer I
could drill the two pieces together but this could
be a danger hazard as the acrylic could easily
crack or break into smaller pieces. This could then
not be clearly visible as the crack could be very
fine but will then make the stability and safety of
the point of sale a lot lower, as at some point the
two pieces could come apart or break causing a
danger. These two pieces could then be joined
together by araldite as this will create a strong
bond and can easily applied. Any residue can then
be easily wiped away after without any marks or
stains being left.

44. Usability placing of point of sale
It would be best to place the point of sale in an area of the shop which is clearly
visible and has some other related products around it, meaning that when a
person walks down this aisle they wish to buy a male grooming product but
then have a large selection to choose from. This is why the point of sale must
be clearly advertised and contain some bright colours mainly the brand colours
or the brands logo. It must also be easily accessible so the the customer can
pick up the product easily and freely and test it before they buy it so they will
be completely satisfied knowing they have bought the exact thing they wanted
and are happy with their purchase.
Aesthetics
Originally my point of sale consisted of a
flat base looking very original and similar to
many other point of sale display units. So I
decided to add aluminium feet to the base
of my design which I will make using the
metal lathe. This will make my point of sale
slightly more unique and stand out from
many other point of sale display unit. This
will potentially give my point of sale more
attraction and hopefully increase buyers of
the product on display. This also will then
help contribute to the safety of my point of
sale as the point of sale display unit will be
more stable.
Aesthetics
Originally my point of sale was going to consist of four linear rectangular
shapes with an acrylic mirror so that the point of sale is unique compared to
many other point of sale display units. By including a mirror within my
design, the customer now has direct contact with the point of sale display
unit, which allows them to try the product and visualise the effects in the
mirror directly in front of them. This means they are attracted to the point
of sale for a longer time consequently ending up buying the product. The
use of an acrylic mirror is very unique giving the point of sale a different
aesthetic hopefully also increasing the attraction to the point of sale display
unit.
Perfume
Aftershave
Womens
grooming
Mens grooming
I ran a test asking the 20 men who are in
L'Oreal men experts age range, where
they believe the point of sale would best
be situated from an aesthetic point of
view to attract the customer’s attention.
From my information I found that the
point of sale would best be situated
within other men's grooming products.
Aesthetics
Originally my point of sale was going to consist of
four layers: the bottom two being pine, and the top
two acrylic. After recent stages of my development I
came to the decision that my point of sale will still
consist of four layers but the top two will now also
be made out of pine. As a mixture of pine and
acrylic will be less visually appealing and cause less
attraction. Although it would be seen as unique, the
mixture of materials would not suit the design and
purpose of the point of sale.
Asking another 20 people from L'Oreal men
experts target audience. I asked where they
think, in a men's grooming aisle, the point of
sale would be best situated from a safety
point of view. My answer was in the aisle
with other point of sales as placing the point
of sale at the end of the aisle or next to it
could cause as a danger hazard from risks of
people tripping over it. The point of sale
needs to have some space around it though
for easy access to the products.
From this I will place the
point of sale within the
men's grooming aisle to
reduce the risk of a danger
hazard.
I could have included an acrylic mirror or glass one, but after
asking members of the public from an aesthetic point of view
there wasn’t much of a difference in opinion. From the safety
point of view however, the acrylic mirror has proven to be a
better choice, as it wouldn’t shatter into many little pieces if
it was to b as the glass would, producing a danger hazard.
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6
8
10
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16
Glass Acrylic mirror
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15
Near the aisleAt the end of the aisleWithin the aisle
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15
Mens
grooming
Aftershave Womens
grooming
Perfume

45. Asking people from the public from a
aesthetic point of view I found that
using pine on its own would be more
aesthetically pleasing than acrylic .
Also from a safety point of view pine
was given the vote as it is a stronger
and much more durable material.
From this information I will use pine
for my point of sale.
Usability
The samples situated within the point of sale
shouldn’t be too deep down as this may cause
some frustration and effort for the person to try
to lift the sample out of the groove, just to try
the sample. This may then cause the potential
customer to walk away as they believe that even
more effort may occur and then walk away. This is
why the samples need to be easily accessible for
the potential customer. This is why the groove
will not be too deep but will still need some depth
as this helps increase the safety of the point of
sale as the samples are more stable.
Material
Steel is another material I could use instead of the rubber feet or the
aluminium feet which is a more likely choice. Steel is a rather
expensive material in comparison to aluminium, and it would be
impossible to dinstinguish the difference in how good each one is at
increasing the stability. Steel may make the point of sale look more
desirable but the steel feet wouldn’t be visible enough to have an
increase in customer attraction.
Component
A component of my design is the wood I am going to use for
the four layers, as I will need a large amount of this material.
The wood I have chosen to use will be pine as it is a strong
wood which is relatively cheap in comparison to a wood such
as oak. Pine is also easy to work with and aesthetically
pleasing and also has a straight grain. This is a very important
piece of my point of sale as it will be used throughout most
of my point of sale.
Component
Another component would be the feet to increase the stability contributing to the safety of
my point of sale. I have the choice of aluminium , steel and rubber. Steel is the least likely
choice due to the high cost, although it may look the most visually appealing it will not be
seen enough to be worth the additional cost. Rubber is a good material to use as it is a lot
cheaper than steel, and it would have little negative visual impact, as only a small amount
would be seen. The point of sale is aimed at the modern style and rubber feet wouldn’t
contribute to this feature. Aluminium should be used as it wouldn’t contribute too much to
the expense of my point of sale, but would contribute to the modern features of the unit. This
will require some skill but the end product will look a lot more appealing than rubber feet.
From running a
test asking 20
public which
material would be
best for the feet a
large number of
people had voted
for aluminium as
this is a interesting
combination
between materials
and makes the
product look of a
higher quality.
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10
Steel
Rubber
From a safety point of view on the production of
these pieces I had also asked the previous 20 people
another question after the view on the aesthetic look
of the feet. I asked ‘‘which material do you think
works best from a safety point of view ?’’ from this
many of the people had voted for rubber as this is
easier to produce and it will produce a better grip
with the majority of surfaces, reducing the chance of
any hazards. The production of aluminium feet is
very tricky and requires skilled labour as the metal
lathe must be used and the feet must all be identical.
An injury can also easily occur when using the metal
lathe as loose items of clothing could get caught and
pull you into the lathe.
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6
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14
Aluminium
Steel
Rubber
From this I will use aluminium
for the feet as this aesthetic
look could potentially attract
more customers to the point o
sale and then increase product
sales.
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15
Aesthetic
view
0
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6
8
10
12
14
16
Safety view

46. Component
Another component of my point of sale will be the sample bottles
which will be on display and allowing the customer to interact with
the point of sale to try the product, before they decide to buy it. As
this is a major feature within my point of sale display unit allowing
the customer to try the product on and look in the mirror to see
the effects.
Usability
I have created a video showing how the customer would interact
with the samples and how they would benefit from a mirror being
placed on the point of sale. This allows the customer to directly and
instantly see the effects of the product they have just sampled. From
looking at this piece of interaction I have understood that the
person may want to look deeper into their skin to try and visually see
the effects causing them to get up close to the mirror. This could
prove slightly awkward for the customer, so I may have to attach a
smaller mirror to the original one in one of the corners which is
magnified so that the customer can see the effects of the product
they just sampled.
Component
Another component of my design which is a important feature is the acrylic
mirror which also contributes to interaction within the point of sale. This
allows the customer to directly interact with the point of sale. As L'Oreal men
expert is aimed to make your facial features look younger, the aim of the
mirror is to then allow the customer to see the effects of the product. This
feature should then hold the customer at the point of sale for a longer
time, and improving the chance of the customer buying the product.
From asking 20 people in the public, I found
that it is a good idea to have a tester bottle
on the side of the point of sale. This allows
the customer to interact and fully
understand the product, from this
information I will incorporate this feature in
my design.
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Tester No tester