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“ Business Centered Design” Sameer Chavan VP- User Experience & Design
Business Centred Design ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4 1 2 3 4 1a 2a
Business  Objectives ,[object Object],[object Object],Naukri Jeevansathi 99acres Brijj Generate Leads, increase page views, get adds clicked, increase database Registration View jobs Apply for jobs Buy Services Registration View match Initiate contact Buy  service View Property Post property Send enquiry Registration Add contacts Build network Post/apply jobs
Merchandising- philosophy
Merchandising - Strategies Naukri Jeevansathi 99acres Recommend jobs, similar jobs, targeted Ads,  Recommend Match, similar profile, targeted Ads,  similar Properties, targeted Ads,
Persuasive architecture  ,[object Object],[object Object],[object Object],[object Object]
Persuasive architecture  - Eg ,[object Object]
Cutting Exit paths ,[object Object]
Forward flow only ,[object Object],[object Object],[object Object]
Promote new Features ,[object Object]
Define Hero of the Page Search is Hero ,[object Object]
Seductive Design ,[object Object],[object Object]
Seductive Design- EG ,[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
So What ? ,[object Object],Does it imply that if we Design for business objectives and merchandising then we are no longer the users’ advocates and start acting like aggressive and manipulating sales people?
strategy ,[object Object],[object Object]
[object Object],[object Object]

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