Homepage Usability

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This presentation i gave at CAUE conference, pune (http://www.viitcaue.in/speakers.html#Sameer). It discusses common issues in designing ecommerce homepage. It questions what if one site copies other site? or should all homepages in same business have similar pattern. What factors determine the homepage identity and layout ? Should all homepage look like google just because its clean.

Design Technologie Business

Homepage Design Business strategies Vs Usability goals. Sameer Chavan VP- User Experience & Design

Fruits – Appearance, taste, texture, feel

[object Object],[object Object],[object Object]

Homepage - Very simple ,[object Object],[object Object],[object Object],[object Object]

Metaphors - Homepage Homepage Usability – Jacob Nielsen & Marie Tahir ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Homepage – Pure Search – similar pattern Revenue Model

Homepage- Directory info – similar pattern Revenue Model Banner advertisement

Homepage – by Revenue strategies ,[object Object],[object Object],[object Object]

Homepage – by Revenue strategies ,[object Object],[object Object]

Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making of Shiksha.com Design direction Search Engine look > Display content > Show product features > Give space to customer banner >

Homepage Design depends on … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Happy homepage Designing !!! ,[object Object],[object Object]

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