Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies
1. @olivermarks | @sameerpatel
www.enterprise2strategy.com
Selling the Case for Accelerating Business Performance
with Enterprise Collaboration
and 2.0 Technologies
Enterprise 2.0 Conference, November, 2009
@olivermarks | @sameerpatel | www.enterprise2strategy.com
2. Agenda
Objectives
An Enterprise 2.0 Strategic Journey:
from Inception to Execution Planning to
Launch
Panel: The easy and not so easy questions
Presentation: How to Launch
Q&A
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
4. Transition from
pontification to
real world
discussions
Objectives
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
5. Be prepared for
both the basics
and the most
skeptical
questions, as
you prepare to
sell the
business case
and get budget
[Need Image]
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
Objectives
9. An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Designing the Executive Pitch
Realistic Business Value Propositions
What’s In It For Me?
Politics & Culture
Requirements Gathering
Contextual Framing
Governance, Risk Mgmt, Compliance
Legal
Scoping Out Vendor Options
Making the Transition: Switch Costs
Expect The Unexpected
Vendor Panel Discussion
Execution Planning
Requirements Gathering
Scoping Out Vendor Options
Pragmatic Planning
Understanding Scale
Mitigating risk from the get go
Getting Executives on Board
Requirements Gathering
Elements of a winning proposal to
management
The Pitch
Launch
Requirements Gathering
Launch Strategy
Presentation by Bev Penn U
Going Live
Driving Adoption
Develop and Deploy
The Big Idea
10. The Big Idea
The Big Idea
Designing the
Executive Pitch
Getting Executives on
board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
11. Designing the Executive Pitch
Realistic Business Value Propositions
What’s In It For Me?
Politics & Culture
Business Requirements Overview
Governance, risk management, & compliance
(GRC)
Legal Concerns
Contextual Framing for Management
High Level Vendor Landscape Analysis
Making the Transition: Switch Costs
Expect The Unexpected
Vendor Panel Discussion
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
12. Getting Executives on Board
Panel: Be Ready for the
Obvious….and the Curve Balls
- Chris McGrath, ThoughtFarmer
- Scott Schnaars, Socialtext
- Tom Kuegler, PBWORKS
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
13. Getting Executives on Board
Requirements Gathering
Elements of a winning
proposal to management
The Internal Pitch
The Big Idea
Designing the
Executive Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
14. Execution Planning
Requirements Definition
Mitigating Risk From the
Get Go
Metrics
Scoping Out Vendor
Options
Pragmatic Planning
Understanding Scale
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
15. Launch & Beyond
Requirements Gathering
Launch Strategy
How Penn State Did It
Going Live
Driving Adoption
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
16. Launch & Beyond
How Penn State did it:
A Presentation by Bevin
Hernandez
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
17. Launch & Beyond
Requirements Gathering
Launch Strategy
How Penn State did it:
Presentation by Bev
Going Live
Driving Usage
The Big Idea
Designing the Executive
Pitch
Getting Executives on
Board
Execution Planning
Development
Launch and Beyond
@olivermarks | @sameerpatel
www.enterprise2strategy.com
Twitter Hashtag: #e2strategy
18. An Enterprise 2.0 Strategic Journey:
from Inception to Launch
Closing Thoughts….
Sameer Patel
Twitter: @sameerpatel
Email: sameer.a.patel@gmail.com
Blog: http://www.pretzellogic.org
Oliver Marks
Twitter: @olivermarks
Email: om@olivermarks.com
Blog: http://blogs.zdnet.com/collaboration
www.enterprise2strategy.com