2. WHAT ARE WE SOLVING ?
The Fabulous allows you to instill healthy and
productive habits into your life by a set of
effective reminders & integrated coaching.
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3. USE CASES : HOW ARE WE
HELPING OUR USERS
• Writer :TheFab motivates me to write each day.
• Language Learner : I’m usingTheFab to track my progress while learning a new
language.
• Insomniac : TheFab helped me install an evening ritual for better sleep.
• Active Women : TheFab is helping me to lead a healthier life by a step by step
program. I meditate every day now!
• Manager :Thanks toTheFab, I start my day with exercise and a great breakfast.
• Parent : TheFab is helping my daughter adopt healthier habits while she’s having
fun.
• Patient : I’m using theFab to remember when it’s time to take my medication.
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4. WHY ARE WE DOINGTHIS ?
• Sami Ben Hassine, CEO
Entrepreneur, Dev, Blogger, and Public Speaker (LeWebVid : http://bit.ly/124aM9p), co-founder
and president of an ngo specialized in E-democracy, started 2 companies and co-created a
successful media website - certified in NLP and Hypnosis.
• Amine Laadhari : CTO
Hacker & Dev, 10 years of dev experience in web, finance and geo, Machine learning guru.
• Sami Slim : COO
VP of Strategy in the European subsidiary of a big japanese carrier (at 27 years old),Acquired
startups for his employer in France, President of an entrepreneurship ngo, created a startup
contest for foreigners installed in France.VP of Sales in Data Center in Cloud business.
TheFab came as a direct result of our constant failure on following on new year promises, our
short memory never able to track our progress, our need for constant reminding and rekindling
and our constant need for coaching & supervision.
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5. THE PROBLEMS WITH
RESOLUTIONS
• We Forget
• A few days after adopting a new resolution, we tend to totally forget about it to
only be reminded about it the year after.
• We read self-dev books and articles, but we never get to apply their advices.
• We don’t know what to do
• Even when we decide to learnYoga or Exercise, we don’t really know what to
do.
• Once deciding on living a healthier life, we’re stuck on where to start.
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6. THE PROBLEMS WITH
RESOLUTIONS
• We loose motivation
• Our motivation is always on a slippery slope, we forget the reason why we were
motivated on the first part, and we’re almost never able to achieve mastery of a
skill.
• We don’t receive feedback or supervision
• We’re not able to track our progress or to see how far we have gone.
• Having a personal coach might be the best solution, but this is unaffordable for
most of us.
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7. THE PROBLEMS WITH
RESOLUTIONS
• We act once but we don’t believe
• We use our self-discipline to push ourselves into action the first time, only to
abandon after a few trials, simply because the right mindset is not in place.
Nobody today in the market, apart from hypnotists, is dealing with mindset
change.
• We get distracted
• We start learning a new skill, but we get generally distracted and interrupted in
a matter of minutes.We’re not able to fully focus anymore.
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10. EFFECTIVE REMINDERS
• Real Personalized Human
Voice.
• Learn from your old
behaviour & Adapt.
• Use Music,Voice &Visual to
trigger you into action.
• Highly Personalized SMS &
Voice Calls to push you.
• «Google Now»- like
experience.
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11. INTEGRATED COACHING
• Voice & visual Coaching for
all the habits.
• Coach you through changing
your environment to make
new habits easier to install.
• Offer a gamified
environment to help you
install healthy habits.
20 Mn
Add a strengh training to your workout...
DoneSkip SnoozePause
7 MIN WORKOUT
20 Mn
Just two days left for a streak!
Keep it, you’re almost there
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12. CONTINUOUS FEEDBACK
• Track your progress.
• Game Mechanisms for
putting healthy pressure on
you.
• Learn from your habits and
suggest you what to change.
STUDY SPANISH
20:43 Mn
You’re 3h from the 20h milestone
A good spanish course is Pimsleur
DoneSkip SnoozePause
Already studied for 15 hours
STU
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13. GOOGLE NOW OF CHANGE
• Only shows you what you
need when you need it.
• Your one-stop application
for improving your lifestyle.
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16. SLEEP AT MIDNIGHT
20 Mn
Just two left for a streak!
Don’t exercice just before sleeping
DoneSkip SnoozePause
Keep it up, you’re almost there
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17. PACKAGE ONE
Step 3
learn meditationStep 1
add a morning ritual
Step 2
exercice first thing
in the morning
Step 4
eat healthy
Just like in a game, you’d evolve from one level to the
next learning how to add these habits into your life
Step 4
organize your day
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18. ALREADYTHERE?
• Integrated in IDEO
presentations for Fortune
500 companies.
• Incubated in one of the best
incubator in France :
TheFamily.
• Currently beta testings with
various customer segments.
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19. UNDERTHE HOOD
• Applied knowledge from Hypnosis to make users
change their behaviors.
• Machine Learning of Habits and Natural language
Coach.
• Highly personalized SMS/Voice-Call/Email to get people
to act.
• Use of Music, Sound & to effectively motivate users into
installing habits.
• Game System based on gambling games to push users
into a flow state.
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20. OPPORTUNITIES
• Health & Fitness Apps : a market of 341 million $ in
US (ABI Research).
• Wearables market will generate more and more
users input to transform into habits and actions.
• Mobile is meant to be the perfect health and well
being companion for people.
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21. 2013 / 2014 PLAN
• November 2013 : First Release of the Android App
• Hiring a game developer
• Filming High Quality content to create the first coaching
package.
• Launching the Companion website
• Launching the iOS version
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