The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/
Contents: design principles and drivers
6. TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS
User data &
individual drivers
User 1
User 2
User 3
User 4
Design principles
D1
D2
D3
D4
D5
D6
D7
Clustering
Business & enviroment
Analysis &
selection
Scenarios &
Concepts
C1
C2
C3
Fulfilling
Thursday, June 9, 2011
10. A Design Principle is a high-level
concept that guides your desing
process.It sets a direction and a
goal to reach out to.
e.g.“Support one hand use”
Thursday, June 9, 2011
11. Design Drivers are more persona-
based,and make your work tick by
setting the tone of your daily
decisions
e.g.“Simplicity”
Thursday, June 9, 2011
15. On a sheets of flipboard paper,
sketch as many tentative
principles as you can.Write them
into a short and concise sentence.
45MINUTES
Thursday, June 9, 2011
16. Of previous list,pick your final
design principles (apprx 3-7)
15MINUTES
WHERE?
sami.niemela@gmail.com
w/ title“SED Principles and Drivers”
print out a copy for thursday,hang it on the wall.
Thursday, June 9, 2011
27. Document your work: personas,
design principles and touchpoints.
FRIHOMEWORK
WHERE?
sami.niemela@gmail.com
w/ title“GROUPNAME Persona ”
print out a copy,hang it on the wall.
Thursday, June 9, 2011