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THE EFFECT; SOCIAL CLASS V/S INCOME CLASS ON CONSUMER BEHAVIOR! ,[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA INTRODUCTION HYPOTHESIS OBJECTIVE OF STUDY RESEARCH DESIGN DATA COLLECTION SAMPLING GRAPHS FINDINGS CONCLUSION
INTRODUCTION: ,[object Object],[object Object],[object Object],[object Object],[object Object]
HYPOTHESIS CHP: 1&5 - Social Economic Class has a more profound effect on the consumer buying behavior as compared to Income Class.
FOCUS OF THE STUDY: ,[object Object],[object Object],[object Object],CHP: 1&5 -
RESEARCH DESIGN: ,[object Object],[object Object],[object Object],[object Object]
DATA COLLECTION: CHP: 1&5 - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAMPLING METHOD: CHP: 1&5 - ,[object Object],[object Object]
GRAPHS CHP: 1&5 - Attached Excel Sheet
FINDINGS AND CONCLUSION ,[object Object],CHP: 1&5 -
 

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The effect social class vs income class on consumer behavior decided (1)