MEDIA

1. Audience Research.
Research and Planning.

2. Readership figures.
Readership figures are an estimate of how many readers a publication
has. Most magazines usually have more than one reader for each copy
of the magazine. This means that the readership figures are very
different from circulation count. The circulation count is the amount of
copies of a publication (in this case a magazine) are distributed.
Readership estimates also show the demographic profile of the readers
and what else they do and read.

3. These are the magazine readership figures that I have found from regional
magazines that are similar to the type of magazine that I would like to create. I
found these readership figures on a website called PressGazette and they had
the circulation figures for two of the magazines that I features in my existing
product analysis which are ASOS.com magazine and Canary Wharf magazine.
They also had figures for Vogue which are also helpful as I plan to do a fashion
related magazine. I also found some figures on another website called
MediaWeek where I found figures for Vogue magazine which is a fashion
magazine which I would like to do for my magazine.

4. The figures that I have found impact my understanding of audience for
my production work. The figures show me that the highest circulation
figure out of the three magazines is ASOS.com with a total circulation
of 476,569 compared to Vogue magazine with 200,032 and Canary
Wharf magazine with 53,512. This means that in this particular year,
ASOS.com sold the most magazines out of all three of the chosen
magazine. This does not show the readership figures though as
readership figures are based on a estimate of how many readers the
publication actually has. So the readership figures for each would be
higher than the total circulation.