Seven steps to Social Media success for Startups
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The document outlines seven steps for social media success for startups. It discusses defining social media goals, understanding personas and audiences, optimizing social media platforms, creating content, using press releases strategically, monitoring and responding to social conversations, and testing social advertisements. The seven steps are: 1) define social media goals, 2) understand personas and messaging, 3) optimize social platforms, 4) create content, 5) use press releases, 6) monitor and respond to social conversations, and 7) test social advertisements. The document provides tips and best practices for each step.
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Seven steps to Social Media success for Startups
- 1. Sameer Khan Digital marketing lead @Rackspace Entrepreneur, speaker and blogger Seven steps to Social Media success for Startups
- 2. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Quick Intro 2 Twitter :: @sameerkhan Blog :: Keywebmetrics.com Blog :: Rackspace.com/blog/author/skhan/
- 3. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Agenda 3 Marketing evolution Role of social media Seven steps
- 4. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Marketing Transformation in the Digital Age WWW.NINJA-MARKETING.COM Offline Marketing • News papers • Flyers • Yellow pages Online Marketing • Google • Yahoo • Bing • Email Social Marketing • Facebook • Twitter • LinkedIn • Youtube
- 5. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Social Marketing @ Product Development Stage WWW.NINJA-MARKETING.COM Customer Intelligence Ease of Use Performance Price Social Intelligence Social media research Social insights Competitive Intelligence Competitive landscape Share of Voice Social NPS
- 6. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Customer Intelligence : EUPP WWW.NINJA-MARKETING.COM
- 7. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Social Intelligence : Thought Leadership Research WWW.NINJA-MARKETING.COM 5332 2790 2091 1559 1521 1138 0 1000 2000 3000 4000 5000 6000 Blog Mentions 6475 1261 855 380 334 219 0 1000 2000 3000 4000 5000 6000 7000 Social Mentions
- 8. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Social Competitive Intelligence Competitor A 48% Competitor B 17% Competitor C 12% Competitor D 14% Competitor E 9% Your Company vs Competitors Only Company Count Competitor A 23,538 Competitor B 9,906 Competitor C 8,456 Competitor D 7,246 Competitor E 5,639
- 9. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Social Research & Insights Tools Tier 1 (10K+) Tier 2 (1K-10K) Tier 3 (Free – 1K)
- 10. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 1 – Define your Social Marketing Goals WWW.NINJA-MARKETING.COM Share of Voice Present = Target = Social Media Followers Present = Target Social Engagement & Social Net Promoter Score (NPS) Present = Target =
- 11. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 2 - Persona, Audience and Messaging 11 Who? Why? How? Where?
- 12. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 3 – Social Platform Optimization 12 Purpose : SEO Best Content Type : Video Priority : 4 Business case : SEO Purpose : Personal network Best Content Type : Video and photos Priority : 2 Business use : Engagement, SO V, direct sales Purpose : Micro blog Best Content Type : Text (Tweets) Priority : 1 Business use : Engagement, SO V, support Purpose : Professional network Best Content Type : Articles, Slides Priority : 3 Business use : Social Selling
- 13. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Facebook Page Tips 13 #1 #2 #3 #4
- 14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM LinkedIn Profile Tips 14 #1 #2 #4
- 15. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 4 - Content Marketing 15
- 16. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Content Examples 16 Dedicated Content Supplemental Content Social Content (255K views)
- 17. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 5 – Press release as a social tool 17 Picked up by Houston Chronicle MySanAnonio.com 200K views in 24 hours 1,000 backlinks and mentions in a week
- 18. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 6 – Social Media monitoring and response 18Promoters 81.3% Passives 0.9% Detractors 17.9% SNPS +78% Negative Are unhappy with the brand, prod uct or service Somewhat Negative Neutral Are satisfied but unenthusias tic when discussing a brand, product or service. Somewhat Positive Positive Are satisfied and actively promote the brand, product or service. % Promoters - % Detractors = Social Net Promoter Score
- 19. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Monitoring and Response Process 19 Listen Analyze EngageInfluence Measure
- 20. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Step 7 – Social Advertisement 20
- 21. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Social Ads Best Practices 21 Twitter and Facebook Ads to grow followers and promote content (cost per click only – do not use cost per impressions) LinkedIn ads works best for hiring new employees Move 10% of the ppc budget to social to test Enable social extension on Google ppc ads Don’t pay more than $1 per click
- 22. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Key Takeaways 22 Social media is an important component of the marketing mix Social success comes with one step at a time Social content production is critical Press releases are effective social tool when used wisely
- 23. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Questions? 23
Notes de l'éditeur
- Over the course of last 20 years, Marketing of product and services has gone through two major technological shifts. First shift was with the rise of the web based search engines in late 1990s then with social media in mid 2000s. These are the two major milestones in marketing and consumption of product and services.
- Fast forward 2013, there is another shift that is happening on how we market and learn about products and services. Let me tell you why we are experiencing another shift in marketing. Internet has given ordinary individuals an opportunity to showcase their products at a national and international level. This has led to increase production of content and has led to saturation of information sharing. Both big and small companies are realizing the power of content product and distribution. To stand out from competition applying the social marketing at the production stage becomes a key to success of your next app, physical product or consulting service.
- Fast forward 2013, there is another shift that is happening on how we market and learn about products and services. Let me tell you why we are experiencing another shift in marketing. Internet has given ordinary individuals an opportunity to showcase their products at a national and international level. This has led to increase production of content and has led to saturation of information sharing. Both big and small companies are realizing the power of content product and distribution. Content machines are in the works
- Fast forward 2013, there is another shift that is happening on how we market and learn about products and services. Let me tell you why we are experiencing another shift in marketing. Internet has given ordinary individuals an opportunity to showcase their products at a national and international level. This has led to increase production of content and has led to saturation of information sharing. Both big and small companies are realizing the power of content product and distribution. Content machines are in the works
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.
- Identification of your target audience and delivering them the value proposition is key to success of your digital marketing efforts.