1. The Social Sales Revolution: 7 Steps to Get Ahead
1 2 3 4 5 6 7
Know Your Build your First Get
Get in The Tweet-up Your Connect With
Customer Social Friends, Then Together, Sell
Game Pipeline Social
Hangouts Market Value Leads Smarter
Intelligence
The power is in the hands of the buyer
Earn credibility and respect to be a recommender - be helpful – trusted
advisor
2. Build your Social Market Value
A social savvy rep needs to:
• Join social dialog
3
Build your
• Build credibility Social
Market Value
• Have experience
• Know the industry
• Be transparent
PHOTO BY KEXINO 2
3. Case Study:
WE SERVE OVER OPEN TECHNOLOGY AT
60%
4,500+
RACKERS WEB SCALE
Choice, flexibility and freedom
190,000+ from vendor lock-in
CUSTOMERS
OF
THE FORTUNE® 100
84,000+ SERVERS
SEAMLESS PORTFOLIO
OVER $1.2
120 +
COUNTRIES Public Cloud, Private
Cloud, Hybrid Hosting and
BILLION $$$$ Dedicated Hosting
Annualized Revenue
8 GLOBAL
DATA CENTERS
10. How we do it
Intro
Connect Follow Listen
Groups
prospect prospects to for
with social and have prospects feedback
platforms them
follow us
11. Build
Advise
Content
prospects Including
on social case
media studies, we
binars and
more
12. We train our sales teams to think and act social
Build contacts by
territory and
customer list
Involve prospects
Join groups and
in the
gain credibility
conversation
Engage directly
Build and
with
maintain
recommendations
relationships
and relationships
Build
Research and
personalized
social profiles on
multiple platforms
How to: monitor social
media
13. Make your sales team:
1. Effective
2. Social
3. Self-reliant
1
3
15. % Who Would Trust a Recommendation From:
Work colleagues / professional network 93%
Industry analysts (Gartner/Forrester/IDC) 80%
IT publications (CNET, ZDnet, etc.) 59%
Consultants 58%
IT forums and message boards 51%
Vendor websites 23%
Vendor salespeople 22%
Base: All IT survey respondents (N = 800). 0% 20% 40% 60% 80% 100%
“When deciding whether to purchase a particular software product for your
company or institution, do you trust recommendations from the following sources?”
IT Software Study – March 2011
18. How we first failed:
• Our initial approach was too
aggressive in scale
• Mass mandate failed
• No instant results
• More planning needed
• Disconnect: tying social to
quotas
19. How we succeeded
• A pilot team that
• Understood
relationships
• Connected the dots
• Had patience
21. Sameer Khan – Rackspace
Marketing Manager
Linked: www.linkedin.com/in/ninjamarketing
Twitter: @ninjamarketer
“Social media is revolutionizing and empowering
sales and marketing teams to become self-
reliant, connected and social”
