2. 2013
Social Media Plan Overview
June ‘13
September ‘13
Social Media Day
Swap Ideas Day
Coffee Day
Ad Week
October ‘13
December ‘13
Smile Day
Boss’s Day
Chocolate Covered Anything
Day
3. June 30th, 2013
Social Media Day
Twitter: #socialmediais*, #smday, @mashSMday
Facebook: Each employee shares a blurb with their
social media guilty pleasures
Content To Share:
Ten Mindful Ways To Share Social Media
How To Use Social Media To Promote Your Small Business
10 Funny Or Thought Provoking Videos On Social Media
*The Byne Group’s “#socialmediais” was
retweeted by Mashable!
4. September 10th, 2013
Swap Ideas Day
Twitter: #swapideasday
Ask followers to Tweet their creative ideas and
concepts
Facebook: Each employee writes a blurb about
an idea they have (creative ideas, inventions,
cooking recipes)
Content
To Share:
Origins of Swap Ideas Day
5. September 23rd- 27th, 2013
AdWeek
Twitter:
Facebook:
#AdWeek, @AdWeek, #AWX, @advertisingweek, #adweek201
3, #AWSC
Each employee shares their favorite advertisement or ad
campaign of all time
Post about speakers and events that are attending
Create Infographic about advertising strategies to share
with audience through e-newsletter and social media
outlets
Post about advertising strategies for clients
Content To Share:
Smartest Media Agency Executives
About AdWeek
Webinars and Articles From AdWeek
6. September 29th, 2013
Coffee Day
Twitter: #coffeeday
Tweet facts about Coffee
Combining AdWeek &
Coffee Day
Ask followers to Tweet their
favorite speakers at
AdWeek and automatically
be entered into a raffle to
win an assortment of coffee
prizes
Facebook:
Coffee Giveaway: Host
contest for followers to win
coffee for their office for the
day delivered by The Byne
Group’s owner
7. October 4th, 2013
Smile Day
Twitter: #smileday
Facebook:
Have everyone at The Byne Group share what
makes them smile
Ask followers share with us a time that day that
they participated in acts of kindness or had
someone else make them smile for a retweet by
The Byne Group
Post funny videos and pictures that make our
followers smile
Content To Share:
About Smile Day
8. October 16th, 2013
Boss’s Day
Twitter: #Boss’sDay
Facebook:
Take the company owner out to lunch, take
pictures and post
Donation in Ann’s name to her favorite charity
Create basket full of treats Ann likes for her
(picture and post “we love our boss!”)
9. December 16th, 2013
Chocolate Covered
Anything Day
Twitter:
Facebook:
#ChocolateCoveredAnythingDay,
#chocolate
Host contest with chocolate
covered fruit give away
Ask followers “what kind of
chocolate are you
craving?”
Ask people at the Byne
group what their favorite
chocolate is
