1. GARMENT
Garm ent
INDUSTRY
industry
Presented By:
Tripti sharma
Presented By:
Tripti Sharma
(40)
Sushma (10)

3. Introduction
oDyes and printing blocks.
oDiscovered in the tombs of Fostat,Egypt.
oSilk for spices.
oTrade widely practiced between India, China
and the Philippines.
oAlso, it is said that it had its origin during the
second world war.
oTechnology has been gradually upgraded.
oIndia is well known for its fine textile
products.
oMost of the leading fashion brands are
sourcing substantial quantities from India now.

5. oBrand Allen Solly, part of William Hollins & Co.
Ltd., was born in 1744.
oOriginally from Nottingham, UK, the brand was
taken over by Madura Garments in the last decade
of 20th century.
oWhen Brand Allen Solly was re-launched in
1993, Friday Dressing was introduced to the Indian
corporate wardrobe.
o Allen Solly became famous for Friday
Dressing, and the brand models became role models.
oMadura Fashion & Lifestyle was taken over by the
Aditya Birla Group, one of India’s leading industrial
houses in 2000.

6. The First Logo
The Second Logo
The New Logo

7. KEY PEOPLE
Founder Of Aditya Birla
Group:
GHANSHYAM DAS BIRLA
Brand Ambassador:
INDRANI DASGUPTA
Chairman Of Aditya Birla
Group:
KUMAR MANGLAM BIRLA
Brand Head :
MR.SOORAJ BHAT

8. By leaps and bounds
Friday Dressing(1993)
The Uncrushables(2000)
Women Wear(2001)
Kids wear(2008)
I Hate Ugly(2009)
My World, My Way(2010)
I Hate Yesterday(2012)
Hot Fridays(2013)

10. The uncrushables

11. CLASSIC FORMALS
CASUAL FORMALS

14. MY WORLD, MY WAY

17. Friday Can Take
You Places You
Never Planned
To Go….
A Majority Of
Working Couples
Become A Couple
On Friday..!!!
Statistics
Show, The
Courage To
Ask For A
Promotion
Somehow
Arrives On A
Friday….
The Call For
‘Team Photo’
Comes On A
Friday…

18. GARMENTS
ACCESSORIES
Shirts
Belt
Trousers
Ties
Denims
Portfolio bag
T-shirts
Hand bag
Suits
Handkerchief
Shorts
Socks
Skirts
Cufflinks
Capris
Glares
Leggings
Shoes

20. Keeping customers happy

21. Allen solly embraces india
•147 Retail Outlets
•71 Cities
•23 States:
•MUMBAI
•PUNE
•DELHI
•SOUTH DELHI
•HYDERABAD
•BANGLORE
•CHENNAI
•GURGAON
•KOLKATA
•PUNJAB….
ALLEN
SOLLY

24. Many More in the race…

26. CMAI AWARDS
IMAGES AWARDS
LYCRA IMAGES FASHION
AWARDS
IDMA

28. TRENDS IN THE GARMENT INDUSTRY

29. Swot analysis
Strengths
Weaknesses
Increasing disposable income of
the people.
Brand conscious customers.
Availability of cheap finance.
Growing domestic market.
Increase in number of malls.
Predominance of unorganized
sector.
Technological obsolescence in the
supply chain.
Effect of historical government
policies.
Opportunities
Threats
Increasing demand for luxury
brands from the middle class.
Increased use of CAD to develop
designing capabilities.
Indian companies need to focus
on product development.
Increased competition in domestic
markets.
Need to improve the working
conditions of the people who are
involved in this profession.

30. HELPING HAND TO THE NATION
Helping hand to the
nation
Textile and clothing industry:
a key contributor in Indian
economy.
14% of industrial production
Employs 35 million people
12% of country’s total export
basket
Contributes 4% of GDP.

31. Allen Solly …
From Friday dressing
to now…
Always ahead, always
unexpected…