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Simplifying Your Use of the Cloud, One
Application at a Time

                       Sam Somashekar
    Vice President, Marketing and Business Development
                              July 2011




                 Copyright © 2011 Kaavo. All rights reserved.   0
Cloud Computing Adoption is Rising
                                                 By 2020, Forrester
                                                 estimates*:
                                                 ► Public cloud market
                                                   size: USD 159.3B
                                                   (USD 25.5B in 2011)
                                                 ► Virtual private cloud
                                                   market: USD 66.4B
                                                   (USD 7.5B in 2011)
                                                 ► Private cloud market
                                                   at USD 15.9B (USD
                                                   7.8B in 2011)
                                          * Source: InformationWeek News Network, April 26, 2011


              Copyright © 2011 Kaavo. All rights reserved.                                 1
Cloud Adoption Challenges Still Exist

       Customer Concerns



                                                                      • Is my application secure in the cloud?
    Security and Data Privacy                                         • Is my application data secure in the cloud?



                                                                      • Who is accessing my cloud resources?
          Transparency                                                • How is my application consuming cloud
                                                                        resources?


                                                                      • How do I deploy/re-deploy my application
                                                                        after I secure VMs?
       Ease of Deployment                                             • How can I migrate my legacy application to
                                                                        the cloud?

                                                                      • How do I ensure my application is meeting
 Run-Time Management of Service                                         customer demands?
            Levels                                                    • How can I better align resources to business
                                                                        goals?




                                Copyright © 2011 Kaavo. All rights reserved.                                           2
Adopting the Cloud Involves Manual Work
                                                                            Software-as-a-
                                                                            Service
                                                                     SaaS   • Salesforce.com
  Kaavo             Manual
                  Application and                                           • Gmail

  Simplifies   Deployment Steps                        Custom
               Workload Management
  Cloud                                                 Apps
  Adoption            (Kaavo)                                               Platform-as-a-Service

                                                                     PaaS   • Force.com
                                                                            • Google AppEng
                                                                            • Heroku



Public Cloud                                                                Private Cloud
• Amazon EC2                                                                • Abiquo
• GoGrid                                                                    • Cloud.com
• IBM             Infrastructure as a Service (IaaS)                        • Eucalyptus
• Rackspace                                                                 • IBM
• Terremark                                                                 • VMWare
• Verizon


Datacenter
• Cisco         Datacenter with
• Dell
• EMC            Virtualization                  Datacenter with
• HP
• VMWare                                          Virtualization

                      Copyright © 2011 Kaavo. All rights reserved.                          3
Kaavo – The Missing Piece for Complete Cloud
Lifecycle Management
                                                    Application-centric cloud
                                                    management solutions deliver
                                                    single-click deployment
                                                    automation and unified service
                                                    level management of complex
                                                    applications across public,
                                                    private and hybrid clouds.


                                                                Users
                                                                • Application Managers
                                                                • Application Developers
                                                                • System Administrators




                 Copyright © 2011 Kaavo. All rights reserved.                       4
Kaavo Enables Customer Scenarios in the Cloud
►   Development Lifecycle Management: Quickly stand up application
    development and QA environments, and easily promote to production
►   Ease of Deployment: Deploy complex applications and workloads quickly
    in the clouds using easy, repeatable and secure processes
►   Unified Cloud Resource Management: Unified management of cloud-
    based resources from the point of view of the application or workload
►   Run-Time Service Level Management: Automate scheduled and
    unscheduled application/workload production management tasks (e.g.
    add /remove cloud-based resources, backups, auto-recovery)
►   High Application Availability: Leverage the cloud to improve disaster
    response and reduce RTO
►   Application Accounting: Map accounting to cloud resource utilization per
    application or workload

                          Copyright © 2011 Kaavo. All rights reserved.         5
Application Deployment & Management
                                                VM                 Middleware         Post-
 Deployment       VM Acquisition
                                           Configuration           Deployment      Configuration


 Run-Time        Scheduled Events
                                              Dynamic               Workflow       Maintenance
                                               Events              Responses          Tasks
Management


                             Amazon                                     Abstracts the nuances of
                                                                       each cloud provider, while
                                               Rackspace               exposing provider features
    System
   Definition
                                                                       IBM
     File


    IMOD                                                    VMware
                                                             VCD


                                      Cloud.com
                Eucalyptus




                        Copyright © 2011 Kaavo. All rights reserved.                               6
Kaavo Removes Cloud Adoption Barriers

       Customer Concerns                                                              Kaavo Solution


                                                                        VPN, Firewall configurations, private
    Security and Data Privacy                                            network, and data encryption for
                                                                       application data persisted in the cloud


                                                                        Metering, audits, application-centric
          Transparency
                                                                          multi-cloud resource visibility


                                                                       Single-click deployment of applications
       Ease of Deployment
                                                                                    and workloads


 Run-Time Management of Service                                                Autopilot; application-centric
            Levels                                                                      accounting


          Lower Costs, Improve Time-to-Market, Improve Service Quality

                                Copyright © 2011 Kaavo. All rights reserved.                                     7
Live Demonstration




              Copyright © 2011 Kaavo. All rights reserved.   8
Kaavo – Real Value to Customers
                              Lower the deployment cost, risk, and time of applications in the cloud
     Lower Costs,               – Up to 30% reduction in administration costs
Improve Time To Market          – Up to 40% reduction in production support efforts
                                – Up to 30% reduction in time-to-market

                              Dynamically manage run-time service levels and improve service
                               quality by up to 20%
Improve Quality of Service
                              Improve response to disasters and ensure high availability of
                               applications


                              Implement standard, repeatable processes for application
                               deployment
 Ease of Use and Security
                              Easily configure, deploy, run, and manage applications in the cloud
                              Data and user security


                              Standardize and automate application deployment
                              Quickly and easily duplicate application environments for
   Process Automation
                               development and testing
                              Track utilization and meter the cost of cloud-based applications



                             Copyright © 2011 Kaavo. All rights reserved.                               9
Why Kaavo? – Customer Success Stories

"We have begun to deploy and manage our own mission-
critical applications (CapCal, Cloud Lab and Browser Lab) on
Kaavo and it solves a whole bunch of issues for us while
opening up some amazing new possibilities. I've been waiting
for something like this for a long time, I just didn't expect it to
be so awesome." Randy Hayes, Founder CapCal
 http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and-
 Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html


“At Sellpoint we use Kaavo’s IMOD application for managing
our complex mission critical infrastructure. IMOD makes it
easy for us to manage and support our cloud infrastructure."
Sudhir Kulkarni, CTO and VP Engineering, SellPoint
http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html



                           Copyright © 2011 Kaavo. All rights reserved.   10
Why Kaavo? – Accolades from Leading Media Sources

►   6 Cloud Computing Rising Stars – SIIA
►   15 Cloud Computing Firms to Watch – internet.com
►   Cool Vendor in Cloud Management – Gartner
►   Top 20 Cloud Computing Startup – InformationWeek
►   15 Cloud Computing Companies to Watch – NetworkWorld
►   Top 10 Cloud Computing Startup – TechTarget




                      Copyright © 2011 Kaavo. All rights reserved.   11
Why Kaavo? – Competitive Position / Differentiation

►   Top-down approach for the deployment and management of an entire
    application or workload, with guaranteed order of execution
     •   A “controller” approach not impeded by application, server image, or deployment
         model changes
►   Standardized application deployment across clouds, enabling “cloud
    balancing” and facilitating migration to the cloud and between clouds
     •   Supports all major public and private cloud providers
     •   Abstracts the nuances of each cloud provider from the user while exposing individual
         features
     •   OMG Cloud Standards Customer Council (CSCC) founding sponsor
► Monitoring of application deployments for defined events and automates
  responses with complex actions
► An enterprise solution for specifically deploying and managing cloud-based
  applications, and is not a “cloud-washed” datacenter automation tool for
  cloud lifecycle management
► Application deployment and management with other orchestration tools are
  complex and limiting

                               Copyright © 2011 Kaavo. All rights reserved.                     12
THANK YOU


        Copyright © 2011 Kaavo. All rights reserved.   13
APPENDIX


           Copyright © 2011 Kaavo. All rights reserved.   14
Company Background
►   Headquartered in Stamford, CT
►   Founded in November 2007 by enterprise IT veterans with significant
    experience in delivering and managing secure, mission critical IT
    applications
►   Since the launch of Kaavo’s flagship product, IMOD, in January 2009,
    Kaavo has received many accolades from leading industry sources,
    customers and partners
►   Key partnerships and customers include:
     • IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro
     • Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM,
       Rackspace, Terremark
     • Cloud Technology Partners: Citrix, VMWare
     • ISVs: Canonical, Grid Robotics
     • Users: small and large across industries such as government, education,
       online media, insurance and IT service providers


                           Copyright © 2011 Kaavo. All rights reserved.          15
Application Deployment & Management
                                           VM                 Middleware      Post-
 Deployment    VM Acquisition
                                      Configuration           Deployment   Configuration


 Run-Time     Scheduled Events
                                         Dynamic               Workflow    Maintenance
                                          Events              Responses       Tasks
Management



                                             Best-practice methodology
                                            captured in a single XML file




                   Copyright © 2011 Kaavo. All rights reserved.                            16
Kaavo Enables Customer Scenarios
Kaavo provides application-centric cloud management software to deliver
single-click deployment automation and unified service level management
of complex applications across public, private and hybrid clouds
                           Single System Definition File captures all information regarding
  Unified Management
                           application deployment and run-time management

                           Cross platform (OS) support for dynamically creating and executing code
  Cross Platform Support
                           in any programming language in response to events

                           Deployment of an application across multiple clouds (public, private, or
 Distributed Deployment
                           hybrid) and ability to manage complex custom distributed deployments

                           Intuitive, central interface for single-click deployment and lifecycle
       Ease of Use
                           management of complex multi-tier applications

   Automatic Resource      Automated resource management for planned/unplanned events (i.e.
      Management           adding/removing resources)

  Security and Workflow    Encryption of persisted data in the cloud; workflow automation to handle
       Automation          run-time exceptions


                           Copyright © 2011 Kaavo. All rights reserved.                          17
Representative Kaavo Customers
►   Enterprise
     •   US Government
     •   Large US insurance company
     •   Large media company
     •   Education (school district)
     •   Finance
     •   Technology service providers
► Channel partners: IBM, NIIT, Wipro
► ISVs: Canonical, CapCal
► Online (SMB)
     • Website traffic rose 100% in 2010 from 2009
     • Registered users rose 50% in 2010 from 2009
     • 60-80 new online sign-ups per month
►   Overall revenues rose more than 500% in 2010 from 2009
     • 2011 is looking even better


                              Copyright © 2011 Kaavo. All rights reserved.   18
SellPoint
            Help real people sell real properties FAST!




                   Copyright © 2011 Kaavo. All rights reserved.   19
SellPoint Infrastructure Description

►   4 Million hits/day and 8 TB/month peak
►   Proprietary SaaS application: Apache / Tomcat
►   Application re-architecture: Hybrid (cloud and hosted)
►   Each cloud instance self-sufficient: data pushed hourly
                                         Active Product Tour Engagement Trend
     5,000,000

     4,000,000

     3,000,000

     2,000,000

     1,000,000

            -
                 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09   Jul-09 Aug-09 Sep-09 Oct-09


                                                    Opens       Minutes


                                       Copyright © 2011 Kaavo. All rights reserved.                             20
Kaavo Helps SellPoint Manage in the Cloud
►   Capacity: On-Demand scaling and dynamic provisioning
     •   Holiday shopping: Peak in Q4, cliff in Q1
     •   New manufacturer clients
     •   New products
►   Automated order-of-operations deployment and management within test and
    production environments
     •   Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower
         costs)
►   60% fixed-cost savings using elasticity
►   Time-to-Market
     •   Customized to about 160 retail sites and go-live schedules
     •   Rapid releases and change management
►   Security
     •   Only public domain data on cloud
     •   Confidential data on private hosting
►   Reliability: Leverage redundancy and cloud-to-cloud
►   Runtime management and monitoring

                                Copyright © 2011 Kaavo. All rights reserved.                 21
For More Information…

►   Technical Documentation: http://wiki.kaavo.com
►   Overview of Cloud Space and how Kaavo fits in:
    http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud-
    Solution.swf (less than 5 minutes)
►   High Level Kaavo Technology Overview:
    http://demos.kaavo.com/IMOD-Tech/IMOD-Tech-
    Overview_controller.swf (less than 5 minutes)
►   Demo of Kaavo Solution:
    http://demos.kaavo.com/Short-
    Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)
►   Training webinars and demos: http://www.youtube.com/kaavoinfo


                       Copyright © 2011 Kaavo. All rights reserved.   22

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Kaavo Introduction 08012011

  • 1. Simplifying Your Use of the Cloud, One Application at a Time Sam Somashekar Vice President, Marketing and Business Development July 2011 Copyright © 2011 Kaavo. All rights reserved. 0
  • 2. Cloud Computing Adoption is Rising By 2020, Forrester estimates*: ► Public cloud market size: USD 159.3B (USD 25.5B in 2011) ► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011) ► Private cloud market at USD 15.9B (USD 7.8B in 2011) * Source: InformationWeek News Network, April 26, 2011 Copyright © 2011 Kaavo. All rights reserved. 1
  • 3. Cloud Adoption Challenges Still Exist Customer Concerns • Is my application secure in the cloud? Security and Data Privacy • Is my application data secure in the cloud? • Who is accessing my cloud resources? Transparency • How is my application consuming cloud resources? • How do I deploy/re-deploy my application after I secure VMs? Ease of Deployment • How can I migrate my legacy application to the cloud? • How do I ensure my application is meeting Run-Time Management of Service customer demands? Levels • How can I better align resources to business goals? Copyright © 2011 Kaavo. All rights reserved. 2
  • 4. Adopting the Cloud Involves Manual Work Software-as-a- Service SaaS • Salesforce.com Kaavo Manual Application and • Gmail Simplifies Deployment Steps Custom Workload Management Cloud Apps Adoption (Kaavo) Platform-as-a-Service PaaS • Force.com • Google AppEng • Heroku Public Cloud Private Cloud • Amazon EC2 • Abiquo • GoGrid • Cloud.com • IBM Infrastructure as a Service (IaaS) • Eucalyptus • Rackspace • IBM • Terremark • VMWare • Verizon Datacenter • Cisco Datacenter with • Dell • EMC Virtualization Datacenter with • HP • VMWare Virtualization Copyright © 2011 Kaavo. All rights reserved. 3
  • 5. Kaavo – The Missing Piece for Complete Cloud Lifecycle Management Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private and hybrid clouds. Users • Application Managers • Application Developers • System Administrators Copyright © 2011 Kaavo. All rights reserved. 4
  • 6. Kaavo Enables Customer Scenarios in the Cloud ► Development Lifecycle Management: Quickly stand up application development and QA environments, and easily promote to production ► Ease of Deployment: Deploy complex applications and workloads quickly in the clouds using easy, repeatable and secure processes ► Unified Cloud Resource Management: Unified management of cloud- based resources from the point of view of the application or workload ► Run-Time Service Level Management: Automate scheduled and unscheduled application/workload production management tasks (e.g. add /remove cloud-based resources, backups, auto-recovery) ► High Application Availability: Leverage the cloud to improve disaster response and reduce RTO ► Application Accounting: Map accounting to cloud resource utilization per application or workload Copyright © 2011 Kaavo. All rights reserved. 5
  • 7. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses Tasks Management Amazon Abstracts the nuances of each cloud provider, while Rackspace exposing provider features System Definition IBM File IMOD VMware VCD Cloud.com Eucalyptus Copyright © 2011 Kaavo. All rights reserved. 6
  • 8. Kaavo Removes Cloud Adoption Barriers Customer Concerns Kaavo Solution VPN, Firewall configurations, private Security and Data Privacy network, and data encryption for application data persisted in the cloud Metering, audits, application-centric Transparency multi-cloud resource visibility Single-click deployment of applications Ease of Deployment and workloads Run-Time Management of Service Autopilot; application-centric Levels accounting Lower Costs, Improve Time-to-Market, Improve Service Quality Copyright © 2011 Kaavo. All rights reserved. 7
  • 9. Live Demonstration Copyright © 2011 Kaavo. All rights reserved. 8
  • 10. Kaavo – Real Value to Customers  Lower the deployment cost, risk, and time of applications in the cloud Lower Costs, – Up to 30% reduction in administration costs Improve Time To Market – Up to 40% reduction in production support efforts – Up to 30% reduction in time-to-market  Dynamically manage run-time service levels and improve service quality by up to 20% Improve Quality of Service  Improve response to disasters and ensure high availability of applications  Implement standard, repeatable processes for application deployment Ease of Use and Security  Easily configure, deploy, run, and manage applications in the cloud  Data and user security  Standardize and automate application deployment  Quickly and easily duplicate application environments for Process Automation development and testing  Track utilization and meter the cost of cloud-based applications Copyright © 2011 Kaavo. All rights reserved. 9
  • 11. Why Kaavo? – Customer Success Stories "We have begun to deploy and manage our own mission- critical applications (CapCal, Cloud Lab and Browser Lab) on Kaavo and it solves a whole bunch of issues for us while opening up some amazing new possibilities. I've been waiting for something like this for a long time, I just didn't expect it to be so awesome." Randy Hayes, Founder CapCal http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and- Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html “At Sellpoint we use Kaavo’s IMOD application for managing our complex mission critical infrastructure. IMOD makes it easy for us to manage and support our cloud infrastructure." Sudhir Kulkarni, CTO and VP Engineering, SellPoint http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html Copyright © 2011 Kaavo. All rights reserved. 10
  • 12. Why Kaavo? – Accolades from Leading Media Sources ► 6 Cloud Computing Rising Stars – SIIA ► 15 Cloud Computing Firms to Watch – internet.com ► Cool Vendor in Cloud Management – Gartner ► Top 20 Cloud Computing Startup – InformationWeek ► 15 Cloud Computing Companies to Watch – NetworkWorld ► Top 10 Cloud Computing Startup – TechTarget Copyright © 2011 Kaavo. All rights reserved. 11
  • 13. Why Kaavo? – Competitive Position / Differentiation ► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution • A “controller” approach not impeded by application, server image, or deployment model changes ► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds • Supports all major public and private cloud providers • Abstracts the nuances of each cloud provider from the user while exposing individual features • OMG Cloud Standards Customer Council (CSCC) founding sponsor ► Monitoring of application deployments for defined events and automates responses with complex actions ► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management ► Application deployment and management with other orchestration tools are complex and limiting Copyright © 2011 Kaavo. All rights reserved. 12
  • 14. THANK YOU Copyright © 2011 Kaavo. All rights reserved. 13
  • 15. APPENDIX Copyright © 2011 Kaavo. All rights reserved. 14
  • 16. Company Background ► Headquartered in Stamford, CT ► Founded in November 2007 by enterprise IT veterans with significant experience in delivering and managing secure, mission critical IT applications ► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners ► Key partnerships and customers include: • IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro • Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM, Rackspace, Terremark • Cloud Technology Partners: Citrix, VMWare • ISVs: Canonical, Grid Robotics • Users: small and large across industries such as government, education, online media, insurance and IT service providers Copyright © 2011 Kaavo. All rights reserved. 15
  • 17. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses Tasks Management Best-practice methodology captured in a single XML file Copyright © 2011 Kaavo. All rights reserved. 16
  • 18. Kaavo Enables Customer Scenarios Kaavo provides application-centric cloud management software to deliver single-click deployment automation and unified service level management of complex applications across public, private and hybrid clouds Single System Definition File captures all information regarding Unified Management application deployment and run-time management Cross platform (OS) support for dynamically creating and executing code Cross Platform Support in any programming language in response to events Deployment of an application across multiple clouds (public, private, or Distributed Deployment hybrid) and ability to manage complex custom distributed deployments Intuitive, central interface for single-click deployment and lifecycle Ease of Use management of complex multi-tier applications Automatic Resource Automated resource management for planned/unplanned events (i.e. Management adding/removing resources) Security and Workflow Encryption of persisted data in the cloud; workflow automation to handle Automation run-time exceptions Copyright © 2011 Kaavo. All rights reserved. 17
  • 19. Representative Kaavo Customers ► Enterprise • US Government • Large US insurance company • Large media company • Education (school district) • Finance • Technology service providers ► Channel partners: IBM, NIIT, Wipro ► ISVs: Canonical, CapCal ► Online (SMB) • Website traffic rose 100% in 2010 from 2009 • Registered users rose 50% in 2010 from 2009 • 60-80 new online sign-ups per month ► Overall revenues rose more than 500% in 2010 from 2009 • 2011 is looking even better Copyright © 2011 Kaavo. All rights reserved. 18
  • 20. SellPoint Help real people sell real properties FAST! Copyright © 2011 Kaavo. All rights reserved. 19
  • 21. SellPoint Infrastructure Description ► 4 Million hits/day and 8 TB/month peak ► Proprietary SaaS application: Apache / Tomcat ► Application re-architecture: Hybrid (cloud and hosted) ► Each cloud instance self-sufficient: data pushed hourly Active Product Tour Engagement Trend 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 - Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Opens Minutes Copyright © 2011 Kaavo. All rights reserved. 20
  • 22. Kaavo Helps SellPoint Manage in the Cloud ► Capacity: On-Demand scaling and dynamic provisioning • Holiday shopping: Peak in Q4, cliff in Q1 • New manufacturer clients • New products ► Automated order-of-operations deployment and management within test and production environments • Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs) ► 60% fixed-cost savings using elasticity ► Time-to-Market • Customized to about 160 retail sites and go-live schedules • Rapid releases and change management ► Security • Only public domain data on cloud • Confidential data on private hosting ► Reliability: Leverage redundancy and cloud-to-cloud ► Runtime management and monitoring Copyright © 2011 Kaavo. All rights reserved. 21
  • 23. For More Information… ► Technical Documentation: http://wiki.kaavo.com ► Overview of Cloud Space and how Kaavo fits in: http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud- Solution.swf (less than 5 minutes) ► High Level Kaavo Technology Overview: http://demos.kaavo.com/IMOD-Tech/IMOD-Tech- Overview_controller.swf (less than 5 minutes) ► Demo of Kaavo Solution: http://demos.kaavo.com/Short- Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes) ► Training webinars and demos: http://www.youtube.com/kaavoinfo Copyright © 2011 Kaavo. All rights reserved. 22