Case study linkedin
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Three Key Features of Web 2.0 Product: LinkedIn.com Targets: Multiply the User base Generate Additional Revenue
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Case study linkedin
- 1. Case Study | Linkedin Inc UX Proposition for Growth Growth Targets: • Multiply the User base • Generate Additional Revenue Proposed by: Sandeep Supal
- 2. Cases covered for LinkedIn Twesume Integration LinkedIn Frames LinkedIn Ad base LinkedIn Business Strategy Similar areas for growth o Targeted Customer Groups o Interactive Dashboard like Tweetdeck o LinkedIn Mobile (Web on the go)
- 3. Twesume Integration Utility for 120 char headline feature of Linkedin profile. Updates sharing partner “Twitter” . Twesume Integration for connecting with employers and potential employees. Twesume updates will be showcased on profile search and dedicated Twesume sorter is enabled. Profile Recruiters Twesumes Twesumes Job Job Seekers Twesumes
- 4. Action | User shares his Twesume
- 5. Stimuli | Twesume directed to Profile Headline
- 6. Response | IT Recruiter Searches Keyword
- 7. Subscribed Response | Searching Keyword
- 8. Twesume Behaviour Stimuli • Basic users can search • Updating Hiring status profiles through filters • Twesume on Headline • Adding Twesume • Premium users can • Twesume on Google directly search for page view Twesumes • Twesume on updates Action Response
- 10. Frames | Traditional Updates Window Option to see list view or Frames view Rich view of the frame info with contextual actions
- 11. Frames | Rich Internet Application * Can be detailed out further
- 12. LinkedIn Ad base LinkedIn has a premium audience LinkedIn is a page-view monster According to Forrester reports, LinkedIn ads are not very effective at all. Marketers say they're expensive and provide poor conversion ratios. Less addiction for the website from Advertising perspective Poor form factor and Ads placements
- 13. Proposed Ad base |Hide-able ad strips
- 14. Proposed Ad base | Web screen strips
- 15. Proposed Ad base | Ad Grid & Linkedin Bar lorem ipsum dolor sit a b amet, consectetur AD Visual adipisicing elit, sed do eiusmod tempor Ad text incididunt ut labore et area Clickable Owner Tag dolore magna area a b {a:b :: 1:1.6}
- 16. LinkedIn Business Strategy Vision To create economic opportunity for every professional in the World Aim To transform the way people work by connecting talent with opportunity at massive scale Statement Non-paying users of its social network aren't the customers, they're the product Linkedin Business Composition Advertising- 30% | HR Solutions- 45% | Premium Subscription- 35% Company seems more focused on Ad- Marketing and HR solution deviating from creating a better professional networking platform as per their vision.
- 17. Thank You !
Notes de l'éditeur
- Description of this feature:Background:LinkedIn supports a 120 char headline whereas twitter has 140 char tweet.If both these features are combined one could see the emergence of tweet status as the headline of the LinkedIn profile. But it contradicts the professional paradigm that Linkedin showcases through its profile, as Tweeter is more social and casual platform. Concept definition:To up bring the utility of headline feature of Linkedin profile, the company can tie up with its profile updates sharing partner “Twitter” and give proper emergence to feature- Twesume. Twesume is a short bio or resume condensed into 140 characters or less. Sometimes paired with the #twesumehashtag, the Twesume can be tweeted, messaged or emailed to potential employers.Benefits to the Users:It is the gain of social recruiting over Job boards and recruiting sites. With recruiters only giving a 10-15 second read to make first cut it’s perfect play. This quick snippet of information allows job seekers to put themselves directly in front of big time companies who are actively using social media to search for future employees. It’s also an excellent way to provide an encapsulated description of who you are and what you have to offer to the world. One can use it everywhere — On social media profiles, e-mail signature, web sites and of course, it fits nicely on a business card!How To:Getting Started: DIY Twesume~ Wait. Don’t write now. Let ideas percolate overnight, then write tomorrow in your pajamas before coffee. ~ Flow, don’t glow. Write fast, not feel-good. Don’t be overly precise in your choice of words at first, or frilly. ~ Avoid swearing after the second draft. Off-color words are colorless. Get the emotion off your mind but out of sight.~ Write once, edit thrice. Then let it go. Did you hear me? Let it go.~ When done, combine all three exercises into one 140-character tagline for your business or person.Using a business like tone and language that compel the readers; Give a basic description in few resonating words:Who you are?What you do?Whom you serve?How you help?
- Keywords to hire me:User ExperienceSpecializes User ExperienceSpecializes IT industryIT professionalsIIT grad2+ yrs. experienceProduct TeamEnthusiastic individualUX professionals
- Description of this feature:Benefits to the Users:How To:Engaging experience should be prospected
- Benefits to the Users:Aid of Networking effect that aid the Q&A systemAnother aspects that can be looked upon-> Integration of Blog features:> News sharing | Info Sharing with peersGlobal v/s Local
- Revamping the traditional view of accessing the news, updates, shares, frames and articles!
- Features of this RIA will be discussed in detailed version of the idea!
- Description of this feature:Placement of ads is an issueText ads v/s Ads flowBudget Setting / Pay per clickBenefits to the Users:How To:
- What is seen is that LinkedIn is making itself more prolific, by designing the site specifically for marketing and recruiting folks. The tangible essence of professionalism is lost in the making the web structure much aligned to Recruitment profile. It would be highly interesting to see LinkedIn from the substance of things or work, rather than about managing or marketing things and work. They should note that their products are not eaten up for the ‘Hungry LIONs’ (LinkedIn Open Networkers)As LinkedIn expands internationally, its premium subscription rate falls dramatically and there are no revenues the HR Solutions.Hiring Solutions is basically two businesses:Jobs postings Companies can post job ads to LinkedIn for a fee, starting at $95 for a 30-day posting. A search engine for recruiters that allows them to search LinkedIn's massive resume database and contact potential hires directly through "InMail"; this is sold to big companies (and increasingly SMBs) as a subscription-based software-as-a-service productLinkedIn’s hegemony is challenged in multiple key countries (Germany, France, China, and Brazil, India) by its small competitors, and its base revenue model doesn’t work there:Capturing revenues from HR Solutions and advertising requires a massive sales team in close proximity to the client (already more than 300 in the US) and such investments abroad would jeopardize the corporate organization. Web marketing revenues has shown its limits (close to zero premium subscribers abroad). While the company seems to follow a long term growth strategy (keep the members’ base grow rapidly without too much boundaries for acquiring premium subscriptions or marketing to beat its competitors by size, not revenues), it is unclear whether an extended free membership is really a driver for expansion