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Responsible Design

Strategic Design for Competitive Advantage
Chung-Kai Chen (Jenson)
Yu-Shan Huang (Phoebe)
Sancharee Saha
14th December 2012
CONTENT

» What is Workplace Design
» Current Workplace Challenges
» Our Motivation
» A Possible Solution
» Product Features
» Design Features
» Design Responsibilities
» References
what is workplace design?

Reduce Stress Levels
Improve Satisfaction
Encourage Loyalty
Reduces errors & problems
Make work FUN
Increase Employee Efficiency

The discipline of creating an
environment that brings people
together to do their jobs in the most
efficient way
-The Design Council
workplace challenges

•

The overhead costs of employment

•

Too many technological options limits risk taking

•

‘Work’ space rather than a Living space

•

Learning, Learner & Logistics.

•

Social networking is currently focused on online
interaction.

Need for responsible design catalyst to address these
challenges
motivation

• Means of idea generation
• Maintenance of a balance work-life culture
• Employees psychological needs
- increase sustainability and dedication.
• Ideal environment for collaboration
-technological facilities
-customization
-Individual workspace
-Non-restrictive

http://www.jbeltowska.com/2011/08/11/john-maedas-principles-for-creative-leaders/
A possible solution

•
•
•

Address the deficiencies of the past and
present
collaboration and work as a social
activity
tighter fit between corporate culture
and work environment
Calmness & Relaxation
To open the Flow of Communication

Passion and Energy

Increase creativity
Relief from becoming too serious

Sustainability & Balance
product features
what is responsible design?

•Service Design
•Collaboration
•Social Media

‘Design should be responsible only.
There is no other kind of design’
- Rachel Cooper
Design responsibilities

-service designIt is important that we design
not for just the product but the

•

Works for any industry

making everyday life more

•

Life – Work balance

accessible and reassuring

•

Efficient Interaction between

environment in which we use it,

- Colin Clipson(1988)

people and technology
•

Enables to identify the problems
and latest needs of people

•

Inspire creative generation

•

Valuable and sustainable social
applications.
Design responsibilities

-collaboration•

1.

Enhances
communication among
peers and colleagues

2.

makes people
exchange ideas

3.

Keeps peers informed

4.

Makes people use each
others opinions to
analyse issues

5.

Helps discuss issues for
clarity

lack of clarity/attainability leads to diminished
enthusiasm

•

Inconsistent distribution of oral and written
communication may splinter the group

•

agreements and disagreements lead to idea
generation,

•

Makes information flow in all directions
Design responsibilities

-social networking•

•
•

•

Knowledge workers want
instant access to expertise,
information and
knowledge.
constant Information
exchanging
Everyone needs to be
engaged with social
network - Global Town.
Social network as a tool
for online + offline
collaboration.

Marketable strategy
•Market research, trends
and focus groups.
•Improving customer
satisfaction.
•Branding and positioning.
•New markets.

Customer Relationship
•Constructive feedback for
improvement.
•Helping answer customer
questions.
•To attract new customers.
design responsibilities
work culture

business

•

boosting moral by
generating interest

•

encourage others to
innovate and exploit their
•
creative skills

•

improve productivity and
support a faster exchange
of knowledge

•

improve collaboration
between staff and
encourage knowledge
sharing

•

•

work is made efficient
and effective.

•

•

employee life

growth of BYOD initiatives •
weakening the
dependencies on the
corporate PC.
can be further enhanced
by implementing it in the
•
social and personal
environment: sustainable
business opportunity
reduce staff attrition and
therefore recruitment
costs
respond fast to changing
requirements from clients
in industry.

•

The enterprise
collaboration solution
supports agile and
mobile working: The
future is mobile and
‘appified’
appreciate workplace as
much as socialising:
reduce difference
between work and life
produce a happier,
more motivated
workforce
References
•
•
•
•

•
•
•
•

•
•

LISHMAN, J (1983) Collaboration and conflict: working with others. Aberdeen: University of
Aberdeen
SAWYER, K (2007) Group Genius- the creative power of collaboration. New York: Basic Books
http://www.crystal-cure.com/color-meanings.html [Accessed 12/12/12]
http://socialmediatoday.com/stephendale/960921/social-collaboration-it-s-people-nottechnology-stupid?
utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets [Accessed
30/11/12]
Walton, T (ed.)(2005) Responsible design is good business, Design Management Review 16(3),
p. 6
DESIGN COUNCIL (2007) The psychology of innovation, Design Council Magazine [WWW]
Available from http://www.designcouncil.org.uk/publications/design-council-magazineissue-2/the-psychology-of-innovation/ [Accessed 12/11/12]
DESIGN COUNCIL (2007) What is Workplace design, Design Council Magazine [WWW]
Available from http://www.designcouncil.org.uk/about-design/types-of-design/workplacedesign/what-is-it/ [Accessed 12/11/12]
BLOOM, D and CANNING, D (2012) How companies must adapt for an Aging Workforce,
Harvard Business Riview [WWW] Available from
http://blogs.hbr.org/cs/2012/12/how_companies_must_adapt_for_a.html?
utm_source=twitterfeed&utm_medium=twitter [Accessed 9/11/12]
Stickdorn, M.& Schneider, J(2010) This is service design thinking : basics, tools, cases,
Amsterdam:BIS
Hannaford, S 1996, 'Painted into a corner: Designers and clients in the digital age', Print, 50,
4, p. 116, Academic Search Premier, EBSCOhost, viewed 29 October 2012.
WOW! Our future looks responsible!
Get yours, today!
Thank you! Questions?

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Wiseye responsible design for the workplace

  • 1. Responsible Design Strategic Design for Competitive Advantage Chung-Kai Chen (Jenson) Yu-Shan Huang (Phoebe) Sancharee Saha 14th December 2012
  • 2. CONTENT » What is Workplace Design » Current Workplace Challenges » Our Motivation » A Possible Solution » Product Features » Design Features » Design Responsibilities » References
  • 3. what is workplace design? Reduce Stress Levels Improve Satisfaction Encourage Loyalty Reduces errors & problems Make work FUN Increase Employee Efficiency The discipline of creating an environment that brings people together to do their jobs in the most efficient way -The Design Council
  • 4. workplace challenges • The overhead costs of employment • Too many technological options limits risk taking • ‘Work’ space rather than a Living space • Learning, Learner & Logistics. • Social networking is currently focused on online interaction. Need for responsible design catalyst to address these challenges
  • 5. motivation • Means of idea generation • Maintenance of a balance work-life culture • Employees psychological needs - increase sustainability and dedication. • Ideal environment for collaboration -technological facilities -customization -Individual workspace -Non-restrictive http://www.jbeltowska.com/2011/08/11/john-maedas-principles-for-creative-leaders/
  • 6. A possible solution • • • Address the deficiencies of the past and present collaboration and work as a social activity tighter fit between corporate culture and work environment
  • 7. Calmness & Relaxation To open the Flow of Communication Passion and Energy Increase creativity Relief from becoming too serious Sustainability & Balance
  • 9. what is responsible design? •Service Design •Collaboration •Social Media ‘Design should be responsible only. There is no other kind of design’ - Rachel Cooper
  • 10. Design responsibilities -service designIt is important that we design not for just the product but the • Works for any industry making everyday life more • Life – Work balance accessible and reassuring • Efficient Interaction between environment in which we use it, - Colin Clipson(1988) people and technology • Enables to identify the problems and latest needs of people • Inspire creative generation • Valuable and sustainable social applications.
  • 11. Design responsibilities -collaboration• 1. Enhances communication among peers and colleagues 2. makes people exchange ideas 3. Keeps peers informed 4. Makes people use each others opinions to analyse issues 5. Helps discuss issues for clarity lack of clarity/attainability leads to diminished enthusiasm • Inconsistent distribution of oral and written communication may splinter the group • agreements and disagreements lead to idea generation, • Makes information flow in all directions
  • 12. Design responsibilities -social networking• • • • Knowledge workers want instant access to expertise, information and knowledge. constant Information exchanging Everyone needs to be engaged with social network - Global Town. Social network as a tool for online + offline collaboration. Marketable strategy •Market research, trends and focus groups. •Improving customer satisfaction. •Branding and positioning. •New markets. Customer Relationship •Constructive feedback for improvement. •Helping answer customer questions. •To attract new customers.
  • 13. design responsibilities work culture business • boosting moral by generating interest • encourage others to innovate and exploit their • creative skills • improve productivity and support a faster exchange of knowledge • improve collaboration between staff and encourage knowledge sharing • • work is made efficient and effective. • • employee life growth of BYOD initiatives • weakening the dependencies on the corporate PC. can be further enhanced by implementing it in the • social and personal environment: sustainable business opportunity reduce staff attrition and therefore recruitment costs respond fast to changing requirements from clients in industry. • The enterprise collaboration solution supports agile and mobile working: The future is mobile and ‘appified’ appreciate workplace as much as socialising: reduce difference between work and life produce a happier, more motivated workforce
  • 14. References • • • • • • • • • • LISHMAN, J (1983) Collaboration and conflict: working with others. Aberdeen: University of Aberdeen SAWYER, K (2007) Group Genius- the creative power of collaboration. New York: Basic Books http://www.crystal-cure.com/color-meanings.html [Accessed 12/12/12] http://socialmediatoday.com/stephendale/960921/social-collaboration-it-s-people-nottechnology-stupid? utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets [Accessed 30/11/12] Walton, T (ed.)(2005) Responsible design is good business, Design Management Review 16(3), p. 6 DESIGN COUNCIL (2007) The psychology of innovation, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/publications/design-council-magazineissue-2/the-psychology-of-innovation/ [Accessed 12/11/12] DESIGN COUNCIL (2007) What is Workplace design, Design Council Magazine [WWW] Available from http://www.designcouncil.org.uk/about-design/types-of-design/workplacedesign/what-is-it/ [Accessed 12/11/12] BLOOM, D and CANNING, D (2012) How companies must adapt for an Aging Workforce, Harvard Business Riview [WWW] Available from http://blogs.hbr.org/cs/2012/12/how_companies_must_adapt_for_a.html? utm_source=twitterfeed&utm_medium=twitter [Accessed 9/11/12] Stickdorn, M.& Schneider, J(2010) This is service design thinking : basics, tools, cases, Amsterdam:BIS Hannaford, S 1996, 'Painted into a corner: Designers and clients in the digital age', Print, 50, 4, p. 116, Academic Search Premier, EBSCOhost, viewed 29 October 2012.
  • 15. WOW! Our future looks responsible!
  • 16. Get yours, today! Thank you! Questions?

Editor's Notes

  1. Sancharee Good morning 3 responsible designers: phoebe, jenson, sancharee RSA This ppt focuses on the workplace of 2030, what should be an ideal workplace of the future. we will be presenting how our design outcome Demonstrates Responsibility of the designers for the ideal workplace of the future
  2. jenson
  3. jenson
  4. Sancharee It is looking to circumvent the traditional hiring process, and so this idea of bringing people on in a project basis tends to mesh very well with that,Rather than hiring a full time employee it is now much easier for businesses to bring them on for a two-hour project or a two-week project or a two-month project.
  5. Phoebe system of service design solutions to enable collaboration for idea generation Employees psychological needs (motivation to work) therefore increase sustainability of employees and dedication to the company Collaboration: >documentation of collaborations >Technological support
  6. Phoebe Replaces your glasses Doesn’t interfere with normal vision Projected Virtual display
  7. Sancharee Wiseye: smart way to see the world Red: passion and energy Green: sustainability & balance Blue: calm and relaxation to counteract chaos or agitation to open the flow of communication Orange: to increase creativity relief from things becoming too serious
  8. jenson
  9. phoebe
  10. Phoebe It is focused on the interaction between people and technology, and make customers and employees interaction more efficient. It seeks in practice to identify the problems and latest needs from various aspects of people that can inspire creative artifacts. As the process of design become transparent, accessible to audiences, clients or users. It it better to consider valuable and sustainable social appications. Professor of Architecture and planning at uni of Michikan. As the process of design become transparent, accessible to audiences, clients or users. It is better to consider valuable and sustainable social applications. It seeks in practice to identify the problems and latest needs from various aspects of people that can inspire creative artifacts.
  11. Therefore an efficient system for communication is benificial for members to keep each other in the loop of the work process and in sync with each others ideas and progress information must flow in all directions in order for all members to be inclusive communication among peers and collegues the increase in the interaction makes people exchange ideas, inform one another and therefore update each other with information, use each others opinions to analyse issues. Therefore an efficient system for communication is benificial discuss issues for clarity, convey information to people in and outside groups, since selective distribution of oral and written communication may splinter the group Wiseye sorts it out
  12. Presentation:“The principle of social proof is so pervasive that we don’t even recognise it. Birds flock, cattle herd and one of the ways that we identify an action as appropriate is if others are doing it,” says Cialdini. Knowledge workers want instant access to expertise, information and knowledge, and increasingly rely on social networks and search engines to find it. It’s never been easier to connect with people with same/similar interests, or to find answers from “experts”. Anyone who is not yet fully engaged with the social web is at a distinct disadvantage. Client Relationship- Always Think from the Customer’s Perspective To improve your product with constructive feedback. To define their identity to be associated with the brand. To feel important in helping others answer questions. To benefit from selling peripheral goods and services. To meet new people.   Social Networking-Social Trends There appears to be a consolidation of social networking services. Social networking services are becoming more technologically sophisticated.
  13. Establish a supportive brand personality: boosting moral by generating interest encourage others to innovate and exploit their creative skills sustainable business opportunity the product can be further enhanced by implementing it in the social and personal environment work is made efficient and effective. employees enjoy work and dont see a difference between work and life respond fast to changing requirements from clients in industry.  Any enterprise collaboration solution must support agile and mobile working: The future is mobile and ‘appified’ appreciate workplace as much as socialising :produce a happier, more motivated workforce reduce staff attrition and therefore recruitment costs growth of BYOD and COPE initiatives are weakening the dependencies on the corporate PC improve productivity and support a faster exchange of knowledge improve collaboration between staff and encourage knowledge sharing project the desired company image