Using social media to recruit

2. WORKSHOP STRATEGIES
• Why do you need social media in recruiting
• Choose the sites that work best for your organization.
• Create a program that is customized to your organizational
goals and brand.
• Design a program to reach and educate your candidates
• Implement the programs and gain a greater understanding
of what is involved in site maintenance.
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3. MOST POPULAR SITES
Facebook
Twitter
YouTube
Blogs
LinkedIn
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4. PLAN YOUR STRATEGY
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5. ANOTHER TOOL TO USE WITH YOUR
CURRENT STRATEGY
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6. SAVE RECRUITERS TIME :
1. Share your company environment.
2. More details than ads or postings allow.
3. Candidates can self-screen.
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7. BUILD RELATIONSHIPS
Value of Influencers
Trust: 83% of people look to an opinion of a friend or
acquaintance as a trust factor
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8. POSSIBLE GOALS
hire great people
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•hire great people very quickly
•hire great people quickly while spending less
•have strong employment brand awareness
•provide great customer service to applicants
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9. What do Candidates Look for in a Company?
•Stability
•Integrity
•Benefits
•Workplace Environment
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10. MORE FACTS
57% of job seekers expect a company to interact with
fans & followers
•Both active & passive job seekers say they use a
company’s social media page to apply to jobs posted,
ask and get answers questions and get information –not
the company’s website
SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
Career builder survey 2010
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11. HOW RECRUITERS ARE USING IT
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17. More Facebook Options
Create ads on Facebook to drive traffic to your company
Facebook page
Ads are geo targeted and you can put in behavioral
information
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18. TWITTER
105,779,710 registered users
* 600 million searches per day
* 300,000 new users per day
* 180 million unique visitors per month
* 37 percent of active users use Twitter on their phones
* 75 percent of traffic comes from outside Twitter.com
Courtesy of twitter
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21. LINKEDIN
Latest LinkedIn Facts
LinkedIn has over 80 million members in over 200 countries.
A new member joins LinkedIn approximately every second, and about half of our
members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
Courtesy of LinkedIn
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22. LinkedIn Options
LinkedIn has free and paid options
Free:
Free to join
Free to connect to those you meet
Use this to build your network
Free to network among contacts
Use your network to promote jobs and to get feedback.
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26. LinkedIn Paid Options
Custom Company Pages:
Develop your employer brand and deliver your relevant
message
Your profile lets you display content
Customizable modules include recruiter profiles,
employee spotlight, polls, videos and more
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28. More Paid Feature
Resume search license ability
Job posting packages
LinkedIn ads similar to Facebook that are geo-targeted and
behavioral
InMail campaigns
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29. YOUTUBE
Traffic and Stats
People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of
videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
Demographics
Our user base is broad in age range, 18-55, evenly divided between males and females, and
spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often,
and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a
large and diverse user base, YouTube offers something for everyone.
Courtesy of YouTube
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31. BLOGGING
Courtesy mashable
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33. EVALUATE YOUR ORGANIZATION
•Does your company have anything in place?
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34. WHERE DOES HR FIT IN THE PUZZLE
•Why Marketing NEEDS HR at the Table
•How to Start Conversation With Your CEO?
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35. WHO WILL CONTROL IT?
HR Marketing Both
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36. MAINTENANCE
•Responding to Posts in a Timely Manner
•Censorship?
•What are Appropriate Comments?
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37. KEEP UP OR TAKE DOWN?
Maintaining
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40. PROTECTING YOUR BRAND
Its Better to Have Nothing Rather Than Have it Done Poorly
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41. CHANGE HOW YOU VIEW RETURN ON
INVESTMENT
Return on Attention
Return on Engagement
Return on Involvement
Return on Trust
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42. CASE STUDIES
Ernst and Young
Goal: lower barrier to entry for candidates.
Campaign: Branded Facebook page where candidates can publicly ask
questions. The mulit-media aspect
Makes it appealing for younger candidates.
They also recognize the over 55 demographic is fasting rising on Facebook.
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43. CASE STUDIES
Best Buy
• Created Blue Shirt Nation.
• 25,000 of company’s 160,000 employees were members of Blue Shirt Nation.
• Turnover among those members was 8-12%, much lower than the 50%
turnover among Best Buy’s ‘most youthful’ employees.
• No dollar figure has been quoted, but it’s obvious that the site’s members are
more likely to stay with the company, and this again, saves on recruiting costs.
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44. REPORTING

45. IMMEDIATE FEEDBACK
Other forms of advertising can’t offer as many ways to track.
Ex. Billboards offer traffic counts but no way to see if someone found
you from this site.
Print, radio and television can give demographics and
readers/listeners/viewers but no immediate way to tell you if traffic was
driven to you through these mediums.

46. WHIMPORTANTU
Reporting can be limited on some sites. Need to determine what you consider
successful and then structure your social sites to give you your results.

47. EXAMPLES
Each organization will have different criteria based on what they are
trying to accomplish. Consider carefully what works for you.
Are you looking for the most member or followers?
Are you looking for specific candidates?
Has this reduced turnover?
Has it helped with cost per hire?

48. BE PATIENT
Certain goals will take longer for you to get results
and also to tabulate results.

49. USE YOUR WEBSITE
Make friends with your webmaster
All websites have analytics.
Review reports to see traffic coming to
your site from your social sites.
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50. Measurement Tools to Try
Google analytics
bit.lyor budurl
facebookpage insights
twittercounter.com
twitalyzer.com
klout.com
retweetist.com
socialmention.com
zoomerang.com (qual)
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51. REPORTING WHEN THERE ARE NO REPORTS
BLOGS
Track visitors and how they respond to the content of the blog.
TWITTER/FACEBOOK
Keep a tally of questions answered and positive exchanges on the sites. Do the percentages
change over time?
When you code jobs so you can see how many people responded. You can also use landing
pages to track traffic and where it came from for more information on behaviors and conversions.
Talk to your webmaster for reports on how much traffic your websites are receiving from social
media.
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53. NEXT STEPS
 Review Goals, Objectives & Budget
 Educate yourself on the sites you feel would work
best.
 Develop Tactics
 Initiate plan
 Review, evaluate modify
 Present plan to management
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54. FUTURE OF SOCIAL OPTIONS
 Mobile Messaging
 Retargeting
 Social Media Monitoring
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55. Resources to Learn More
• “Here Comes Everybody” – Clay Shirky
• “Open Leadership” – Charlen Li
• “Tactical Transparency”: How Leaders Can
Leverage Social Media and Build Their
Brand - John C Haven
• “Engage!” Brian Solis and Ashton Kutcher
• “Grown up Digital” – Don Tapscott
• “33 Million People in a Room”– Juliette
Powell
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56. FOR MORE INFORMATION
CONTACT
Sandy Miller
Director of New Business Development
215-794-3285
smiller@successcomgroup.com
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