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INTERNATIONAL MARKETING,[object Object],Group Members,[object Object],MohitAgrawal 		8101,[object Object],DhavalDedhia 		8113,[object Object],Nikhil Jadhav 		8126,[object Object],SaurabhMalusare	8138,[object Object],NileshShingote 		8154,[object Object],JyotiPanchmatia 	8199,[object Object]
Export of Fruit Juices to JapanCategory – FMCGCompany - Dabur,[object Object]
Basic Requirement for Export	,[object Object],Import Export Code ( IE Code )  ,[object Object],Mandatory for Import and Exports,[object Object],It can be procured from DGFT which falls under Commerce Ministry.,[object Object]
Requirements for IE Code,[object Object],Pan card details,[object Object],Bank account details,[object Object],Types of company ,[object Object]
Requirements by C & F from the Exporter,[object Object],Invoice ,[object Object],Packing list ,[object Object],ARE1 ,[object Object],Excise Document,[object Object],Literature concerned i.e. documents about product,[object Object],Any other certificate required about products from government,[object Object],e.g. :-Radioactive – BARC,[object Object],	Drugs-Drugs additional drug controller,[object Object],Fumigation certificate for packaging ,[object Object]
JAPAN,[object Object]
International Marketing
Japan Map Cities,[object Object]
Location,[object Object],Eastern Asia, island chain between the North Pacific Ocean and the Sea of Japan, east of the Korean Peninsula,[object Object],Geographic coordinates,[object Object],	36 00 N, 138 00 E,[object Object],Area,[object Object],	Total: 377,835 sq km note: includes Bonin Islands (Ogasawara-gunto), Daito-shoto, Minami-jima, Okino-tori-shima, Ryukyu Islands (Nansei-shoto), and Volcano Islands (Kazan-retto) water: 3,091 sq km land: 374,744 sq km,[object Object],Area - comparative,[object Object],	slightly smaller than California,[object Object],Land boundaries,[object Object],	0 km,[object Object],Coastline,[object Object],	29,751 km,[object Object],Maritime claims,[object Object],	contiguous zone: 24 NM territorial sea: 12 NM; between 3 NM and 12 NM in the international straits - La Perouse or Soya, Tsugaru, Osumi, and Eastern and Western Channels of the Korea or Tsushima Strait exclusive economic zone: 200 NM,[object Object]
Japan Climate,[object Object],varies from tropical in south to cool temperate in north,[object Object],Terrain,[object Object],	mostly rugged and mountainous,[object Object],Elevation extremes,[object Object],	lowest point: Hachiro-gata -4 m highest point: Fujiyama 3,776 m,[object Object],Natural resources,[object Object],	negligible mineral resources, fish,[object Object],Land use,[object Object],	arable land: 12.13% permanent crops: 1.01% other: 86.86% (1998 est.),[object Object],Irrigated land,[object Object],	26,790 sq km (1998 est.),[object Object],Natural hazards,[object Object],	many dormant and some active volcanoes; about 1,500 seismic occurrences (mostly tremors) every year; tsunamis; typhoons,[object Object],Geography - note,[object Object],	strategic location in northeast Asia,[object Object]
Japan Population,[object Object],Japan Population,[object Object],	126,974,628 (July 2002 est.),[object Object],Age structure,[object Object],	0-14 years: 14.5% (male 9,465,282; female 8,999,888) 15-64 years: 67.5% (male 43,027,320; female 42,586,112) 65 years and over: 18% (male 9,664,112; female 13,231,914) (2002 est.),[object Object],Japan Population growth rate,[object Object],	0.15% (2002 est.),[object Object],Birth rate,[object Object],	10.03 births/1,000 population (2002 est.),[object Object],Death rate,[object Object],	8.53 deaths/1,000 population (2002 est.),[object Object],Sex ratio,[object Object],	at birth: 1.05 male(s)/female under 15 years: 1.05 male(s)/female 15-64 years: 1.01 male(s)/female 65 years and over: 0.73 male(s)/female total population: 0.96 male(s)/female (2002 est.),[object Object],Infant mortality rate,[object Object],	3.84 deaths/1,000 live births (2002 est.),[object Object]
Life expectancy at birth,[object Object],	total population: 80.91 years female: 84.25 years (2002 est.) male: 77.73 years,[object Object],Total fertility rate,[object Object],	1.42 children born/woman (2002 est.),[object Object],HIV/AIDS - adult prevalence rate,[object Object],	0.02% (1999 est.),[object Object],Nationality,[object Object],noun: Japanese (singular and plural) adjective: Japanese,[object Object],Ethnic groups,[object Object],	Japanese 99%, others 1% (Korean 511,262, Chinese 244,241, Brazilian 182,232, Filipino 89,851, other 237,914) (2000),[object Object],Religions,[object Object],	observe both Shinto and Buddhist 84%, other 16% (including Christian 0.7%),[object Object],Languages,[object Object],	Japanese,[object Object],Literacy,[object Object],	definition: age 15 and over can read and write total population: 99% (1970 est.) ,[object Object]
Japan Economy,[object Object],Government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defence allocation (1% of GDP) have helped Japan advance with extraordinary rapidity to the rank of second most technologically powerful economy in the world after the US and third largest economy in the world after the US and China. ,[object Object],One notable characteristic of the economy is the working together of manufacturers, suppliers, and distributors in closely-knit groups called keiretsu. ,[object Object]
Japan Economy,[object Object],Currency,[object Object],	yen (JPY),[object Object],Currency code,[object Object],	JPY,[object Object],Exchange rate,[object Object],Fiscal year,[object Object],	1 April - 31 March,[object Object]
Railways,[object Object],	total: 23,654 km (15,895 km electrified) standard gauge: 3,059 km 1.435-m gauge (entirely electrified) narrow gauge: 77 km 1.372-m gauge (entirely electrified); 20,491 km 1.067-m gauge (12,732 km electrified); 27 km 0.762-m gauge (entirely electrified) (2000),[object Object],Highways,[object Object],	total: 1,152,207 km paved: 863,003 km (including 6,114 km of expressways) unpaved: 289,204 km (1997 est.),[object Object],Waterways,[object Object],	1,770 km approximately note: seagoing craft ply all coastal inland seas,[object Object],Pipelines,[object Object],	crude oil 84 km; petroleum products 322 km; natural gas 1,800 km,[object Object],Ports and harbors,[object Object],	Akita, Amagasaki, Chiba, Hachinohe, Hakodate, Higashi-Harima, Himeji, Hiroshima, Kawasaki, Kinuura, Kobe, Kushiro, Mizushima, Moji, Nagoya, Osaka, Sakai, Sakaide, Shimizu, Tokyo, Tomakomai,[object Object]
Airports,[object Object],	173 (2001),[object Object],Airports - with paved runways,[object Object],	total: 141 over 3,047 m: 7 2,438 to 3,047 m: 37 914 to 1,523 m: 27 under 914 m: 32 (2002) 1,524 to 2,437 m: 38,[object Object],Airports - with unpaved runways,[object Object],	total: 31 31 1,524 to 2,437 m: 1 1 914 to 1,523 m: 3 under 914 m: 1 27 (2002),[object Object],Heliports,[object Object],	15 (2002),[object Object]
Japan with respect to imports of Fruit Juices,[object Object],Japanese fruit production was devoted to the fresh market. Only surplus or unsalable fresh produce was used for juice production, which led to an expensive and unstable supply.,[object Object],This combination of high prices and low consumer purchasing power forced producers to rely on low percentage drinks.,[object Object],The Japanese market for fruit juice drinks expanded rapidly in the 1970s.,[object Object],Non-citrus juice import restrictions for apple, grape and pineapple juices were liberalized in April 1990, followed by more permissive rules for citrus juice imports in April 1992.,[object Object],An abundant, lower priced juice supply and an increase in consumer purchasing power have led to a major market shift away from low percentage juice drinks to 100-percent real fruit juice.,[object Object]
Orange Juice Leads Citrus Juice Imports,[object Object],Grapefruit juice is only 7 percent of fruit juice market in Japan,[object Object],Lemon juice imports totaled 7,987 kiloliters in 2007,[object Object],Apple Gains in Non-Citrus Juices.,[object Object],Opportunities exist for finished products, but there are several considerations: Japanese buyers are very sensitive about freshness; sizes are smaller in Japan; and a large emphasis is placed on packaging.,[object Object]
Product Group: PROCESSED FRUITS AND VEGETABLESProduct: OTHER PROCESSED FRUITS AND VEGETABLES,[object Object]
International Marketing
DABUR,[object Object],Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle.	,[object Object],Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$600 Million (Rs 2834 crore) & Market Capitalisation of over US$2.2 Billion (Rs 10,000 Crore). Building on a legacy of quality and experience for 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.,[object Object]
REAL JUICES,[object Object],Réal has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Réal has been awarded ‘India’s Most Trusted Brand’ status for four years in a row.,[object Object],Today, Réal has a range of 14 exciting variants - from the exotic Indian Mango, Mausambi, Guava & Litchi to international favourites like Pomegranate, Tomato, Cranberry, Peach, Blackcurrant & Grape and the basic Orange, Pineapple, Apple & Mixed Fruit. This large range helps cater different needs and occasions and has helped Réal maintain its dominant market share.,[object Object],Made from best quality fruits, Réal does not have artificial flavours and preservatives, and offer your kids not just great taste, but also FRUIT POWER - the power of fruits… the power to stay ahead. Loaded with the power of Vitamin C, Réal fruit juices have all the necessary nutrients that keep you active all day long.,[object Object]
Dabur Real fruit juices are made from real fruits that have been picked from the best orchards the world over. They are power packed with a host of essential vitamins and minerals to keep you going all day long. Real fruit juices are all-natural juices with no added preservative.,[object Object],KEY INGREDIENTS100% Pure fruit juice,[object Object],FlavorsMango, Orange, Pineapple, Mixed, Tomato, Grape, Litchi, etc.,[object Object],Sizes250 ml, 500 ml and 1000 ml,[object Object]
Accolades for Réal ,[object Object],• India's No. 1 Fruit Juice brand,[object Object],• Voted as a Superbrand,[object Object],• Voted by consumers as the most trusted fruit juice brand for four years in a row,[object Object],• Réal awarded the Reader’s Digest Trusted Brand Gold Award 2009 in the food and beverages category,[object Object]
Protein Foods & Nutrition development Association of India (PFNDAI),[object Object]
Protein Foods & Nutrition development Association of India (PFNDAI),[object Object],Réal is endorsed by PFNDAI,[object Object],The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods & Nutrition development Association of India.,[object Object],Protein Foods Association has been in existence for about forty years. It has gained credibility in health and food professionals such as physicians, nutritionists, dieticians, food scientists and technologists, etc. as an unbiased body, almost of the stature of an NGO. Even government officials have high regards for the association. So when the association lends its logo to any product, the product is accepted by them to deliver the nutritional contents as claimed by the manufacturer.,[object Object]
MISSION,[object Object],To help guide Industry/University/Government initiatives that design and apply food  science and  nutrition  concerning  product,  process, and manufacturing needs  for the  delivery  of high quality, health promoting and safe  foods and food materials to consumers.,[object Object],OBJECTIVES,[object Object],	Knowledge Dissemination to,[object Object],Promote concepts of high quality & safe food and balanced nutrition.,[object Object],Create awareness about good food and nutrition & its relation with health,[object Object],Focus on improvement of dietary practices among Indian population,[object Object]
Social Obligations ,[object Object],Assume social responsibilities in matters of food safety and good nutrition.,[object Object],Act as an NGO promoting the larger interests of the consumer welfare.,[object Object],Education	,[object Object],Recognise & reward merit in academic fields related to Food Science and Nutrition.,[object Object],Handling communication projects on nutrition,[object Object],Promotion of education and research in Food Science & Nutrition,[object Object]
Mapping Market Needs,[object Object],Identify regional preferences for different foods.,[object Object],Examine the basic components of national diets & need for fortification.,[object Object],Advisory Role ,[object Object],Assist in laying standards for nutritive and safe foods and raw materials,[object Object],To act as advisory body in regulatory matters relating to Food Laws,[object Object]
Industry Service,[object Object],Project consultancy services to food industry.,[object Object],Member services such as publication of relevant information in PFNDAI bulletin.,[object Object],Product checks and endorsements.,[object Object],Training & certification services.,[object Object],Organising workshops and conferences on topics of contemporary interest.,[object Object],Developmental work,[object Object],Activate process & product development,[object Object],Establish effective liaison between industry and educational & research institutions,[object Object],Monitor trends in food safety & nutrition by close association with international bodies.,[object Object]
Laws and Regulations for export to Japan,[object Object],The importation of fruit juices to Japan is subject to the provisions of the Food Sanitation Law. ,[object Object],To import fruit juices, the importer must submit a "Notification Form for Importation of Foods, etc." to the Plant Quarantine Service Office at the port of entry. The juices must then be examined either directly or indirectly through accompanying documents.,[object Object],The juices may also be examined in advance at a Japanese or overseas inspection organization authorized by the Japanese Ministry of Health and Welfare. The results of these examinations will be treated in the same way as examinations by the port Plant Quarantine Service Office. This option helps expedite import and customs procedures.,[object Object]
PRODUCT MIX,[object Object]
14 Delicious Variants,[object Object],Real Orange Juice,[object Object],Real Mango Nectar,[object Object],Real Mix Fruit Juice,[object Object],Real Pineapple Juice,[object Object],Real Grape Juice,[object Object],Real Tomato Juice,[object Object],Real Guava Nectar,[object Object],Real Litchi Nectar,[object Object],Real Cranberry Nectar,[object Object],Real Pomegranate Nectar,[object Object],Real Mausambi Sweet Lime,[object Object],Real Peach Nectar,[object Object],Real Apple Nectar,[object Object],Real Blackcurrant Nectar,[object Object]
Real fruit juices are pasteurized and immediately vacuum packed to preserve quality and vitamin content for 12 months. As we use the TetraPak packaging process we are able to meet global standards of quality and presentation.,[object Object],Our packaging stands out on the retail shelf and once tasted we are certain that you will come back again and again. Real fruit juices are a unique blend of flavors carefully balanced for the discerning palate and this sets us apart in the marketplace.,[object Object]
All flavours are available in both 1 ltr and 250 ml sizes. Our 1 ltr packaging has a re-cap for easy closing after first use whilst the 250 ml size comes with a drinking straw attached.,[object Object]
PRICE,[object Object],The 250 ml pack would be prices at 20 yen.,[object Object],The 1 ltr pack would be priced at 90 yen.,[object Object]
PACKAGING,[object Object],Real fruit juices are packed as a ready-to-drink fruit juice in a long-life aseptic package using TetraPak packaging material and their global standard packaging process. ,[object Object],         ,[object Object],TetraPak construction and presentation meets world standards of hygiene and consumer appeal. The product does not need refrigeration during the shelf life of 1 year from production to first use. This is due to the pasteurisation and immediate vacuum packing process in a closed-loop hygenic environment.,[object Object]
Our 1 ltr products are packed 12 in a case and our 250 ml products are packed 24 in a case. Each case is then shrink wrapped.,[object Object],A 1 ltr case weighs approx 13kgs and a 250 ml case weighs approx 7kgs.,[object Object]
Fruit juice in Tetra pack is the ideal way to export our fine fruit juices to the Global Marketplace and we do this by the full 20ft container load. ,[object Object],We palletize and load very carefully using specialized methods that protect the load even on the high seas.,[object Object],We load 10 shrink wrapped pallets each containing :,[object Object],162 cases each containing,[object Object],12x 1 ltrTetrapacks,[object Object],thus giving approx 19440 ltrs per 20ft container,[object Object],loaded to a maximum weight of 22 tons,[object Object]
DISTRIBUTION,[object Object]
Japanese Importer for Dabur,[object Object],For supplying the Real Fruit Juices to Japan, Dabur would select the way of direct export to the country.,[object Object],This would be done through shipping method to the importer present there.,[object Object],M/S. Beauty World Limited.,[object Object],Ms. Michiyo Kobayashi-President,[object Object],Tel : 045-5051588,[object Object],Fax : 045-5051588,[object Object]
Japanese retail outlets are considerably smaller than those in the United States. Limited shelving requires frequent restocking. In turn, retailers demand frequent deliveries from distributors who serve as mini warehouses for the stores.,[object Object],These distributors typically carry a narrow range of products, but service all stores in a given area. The direct distributor will be supplied by a large manufacturer or wholesaler.,[object Object],Distribution Is Key to Success,[object Object],As a juice exporter, there are two approaches to distribution: finding a partner to feed products into this decentralized distribution system or bypassing this unwieldy system to approach a major chain directly.,[object Object],Two finished product markets are very difficult for outsiders to access - food service and vending machines. Food service markets that sell high-quality juices through hotels and restaurants make up about 4 percent of the retail market.,[object Object],The vending machine market is comprised largely of the 10-40-percent juice variety, but 100-percent juice products are making inroads into the machines as prices drop. Most of the vending machines are controlled by the major beverage makers.,[object Object]
BIBLIOGRAPHY,[object Object],www.en.wikipedia.com,[object Object],http://www.japaneselifestyle.com,[object Object],http://www.japan-guide.com,[object Object],http://www.mapsofworld.com/japan/,[object Object]
THANK YOU,[object Object]

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International Marketing

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Notes de l'éditeur

  1. DGFT- director general of foreign trade.