1. CASE STUDY: E-COMMERCE
INSTITUTE OF PROFESSIONAL EDUCATION &
RESEARCH, BHOPAL (IPER)
GROUP MEMBERS
Amit singh
Bablu Rajput
Shashank singh Rajawat
Sunil kumar Dwivedi
Sandeep patel
GROUPON: AN EMERGING GIANT IN SOCIAL
COMMERCE

2. Company profile.
The concept of social commerce.
The business model of Groupon.
SWOT analysis.
Emergence & growth of Groupon.
Major challenges faced by Groupon.
CONTENTS

3. Type Public
Industry Electronic commerce
Estd. Nov.2008
Founder Mr. Andrew Mason
Headquarter Chicago, Illinois, U.S.
Subscriber Base 25 million
Operation 29 country
Estimated revenue $2 billion
Type of site deal-of-the-day
Website www.groupon.com
COMPANY PROFILE

4. Type of Business, offer
goods & services for
sales through the online
medium.
Levels of Transactions:
B2B
B2C
C2C
21

5. 1 FREE PUBLICITY AND
CLIENTELE
SMALL BUSINESS
GROUPON
50-50 REVENUE
SHARING FORMULA
WITH BUSINESS FIRMS
CUSTOMERS
3 SWEET DEAL
WIN WIN
2

6. SWOT ANALYSIS
WEAK BUSINESS
MODEL, EASY
REPLICATION
LESS PROFIT
MARGIN
WEEKNESSSTRENGTH
1 TOP IN THE
INDUSTRY
HUGE SUBSCRIBER
BASE
WIN- WIN TO ALL-
DEAL OF THE DAY
CUSTOMISE ITS
OFFER
2

7. SWOT ANALYSIS
NEW ENTRANTS
INTENSE
COMPETITION
EASY REPLICATION
MAINTAINING
REPEAT CUSTOMER
THREATSOPPORTUNITY
3 4
BUSINESS
EXPANSION
IMPROVE
CUSTOMER AND
MECHANT
RELATIONSHIP
LOOK FOR
PROVIDING MORE
DEALS

8. EMERGENCE & GROWTH OF GROUPON
• In April 2010 Groupon was the only company to reach
$1.35 billion valuation faster then YOUTUBE.
• There was only one deal on offer on a given day for every
subscriber.
• Huge discounts ranged from 50% to over 90%
• The success rate of Groupon is reaching high i.e. 98%.
• Groupon Revenues based on 50-50 sharing formula.

9.  CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOK
FOR BARGAIN PRICE
 SOCIAL PROMOTION USERS ARE NOT THE
RELATIONAL CUSTOMERS
 LIMITING DEALS TO ONE PER DAY, BUILTS UP
BACKLOGS OF WEEKS FOR NEW OFFERS

11. THANK YOU!