1. COCA-COLA
INICIATIVAS DE
Coca Cola
MKT Renee and Sander
Eva, Jim, DIGITAL
Adriana Knackfuss
30/10/09

2. General
• Dark brown drink with bubbles
• Known since 1886
• Contains a lot cafeine, which gives you energy
• Recipe of Coca Cola is one of the best kept secrets
• A lot mythes
• Cola consumption
in the world:

3. History
• Founded in 1886 by John Pemberton
• Idea came from his businesspartner Frank
Robinson
• First factory was opened in 1894 in
Vicksburg, Mississippi

4. History
• Now days it is sold all over the world
• Coca-Cola first came to Holland in 1928
during the Olympics

5. Health Effects
• Dental erosion
• Obesity and diabetes
• High-fructose corn syrup
• Mecury
• Phosphoric acid

6. Bottle Design
• Competition
• Earl Dean

9. Advertising
• ‘Coca-Colanization’
• First commercial sponsor
of the Olympic Games
• Atlanta

10. Holidays are coming!
• Train of Coca-Cola delivery trucks
• Stopped in 2001
• Brought back in 2007
• Created by advertising agency Doner

11. Pepsi vs. Coca-Cola
• Coca Cola first company, 4 years later Pepsi
came
• Coca Cola is less sweet then Pepsi Coke
• Pepsi focuses on young people, Coca Cola
try to reach old and young

12. Comparison

13. Advertising
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14. COCA-COLA
INICIATIVAS DE
The End
MKT Renee and Sander
Eva, Jim, DIGITAL
Adriana Knackfuss
30/10/09