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Beneath the Surface
finding the argument design
Beneath the surface
Powerful Arguments
Powerful Arguments

• Often they are in disguise (reports, histories songs, advertisements, etc...)
Powerful Arguments

• Often they are in disguise (reports, histories songs, advertisements, etc...)


• The Objectivity Disguise: Fools the audience into thinking the presented
  information is unbiased.
Powerful Arguments

• Often they are in disguise (reports, histories songs, advertisements, etc...)


• The Objectivity Disguise: Fools the audience into thinking the presented
  information is unbiased.


   • Facts can be objective, but their placement can create a framework that
     is subjective
Powerful Arguments

• Often they are in disguise (reports, histories songs, advertisements, etc...)


• The Objectivity Disguise: Fools the audience into thinking the presented
  information is unbiased.


   • Facts can be objective, but their placement can create a framework that
     is subjective


   • Today in Florida, protestors blocked sidewalks and caused undue
     congestion in downtown Miami. The protestors were demanding a change
     in voting statewide. When reached for comment, the Miami chief of police
     said that two people were arrested for blocking the free flow of traffic, and
     that everything was back to normal by 6:00 p.m.
Beneath the Surface
Beneath the Surface

 • Today in Florida, protestors blocked sidewalks and caused undue
   congestion in downtown Miami. The protestors were demanding a change
   in voting statewide. When reached for comment, the Miami chief of police
   said that two people were arrested for blocking the free flow of traffic, and
   that everything was back to normal by 6:00 p.m.
Beneath the Surface

 • Today in Florida, protestors blocked sidewalks and caused undue
   congestion in downtown Miami. The protestors were demanding a change
   in voting statewide. When reached for comment, the Miami chief of police
   said that two people were arrested for blocking the free flow of traffic, and
   that everything was back to normal by 6:00 p.m.
Beneath the Surface

 • Today in Florida, protestors blocked sidewalks and caused undue
   congestion in downtown Miami. The protestors were demanding a change
   in voting statewide. When reached for comment, the Miami chief of police
   said that two people were arrested for blocking the free flow of traffic, and
   that everything was back to normal by 6:00 p.m.



 • First Sentence: Protestors = nuisance
Beneath the Surface

 • Today in Florida, protestors blocked sidewalks and caused undue
   congestion in downtown Miami. The protestors were demanding a change
   in voting statewide. When reached for comment, the Miami chief of police
   said that two people were arrested for blocking the free flow of traffic, and
   that everything was back to normal by 6:00 p.m.



 • First Sentence: Protestors = nuisance

 • Second Sentence: Protestors
Beneath the Surface

 • Today in Florida, protestors blocked sidewalks and caused undue
   congestion in downtown Miami. The protestors were demanding a change
   in voting statewide. When reached for comment, the Miami chief of police
   said that two people were arrested for blocking the free flow of traffic, and
   that everything was back to normal by 6:00 p.m.



 • First Sentence: Protestors = nuisance

 • Second Sentence: Protestors


  • Third Sentence: Protestors = criminals
Objective View

• Today in Florida, over five thousand protestors assembled in front of the
  courthouse in Miami to draw attention to the inequity in voting technology
  across the state. According to organizers, wealthier counties have more
  updated voting technologies than poorer ones, and officials have yet to
  address the disparity. Said Martha Krug, a voting rights advocate, “It’s un-
  American, and against the basic principals of democracy.”
Questioning To See Beneath the Surface

• How are the two passages different?


• How are protestors portrayed in the first passage?


• How are protestors portrayed in the second passage?


• Are the facts distorted?


• Compare to your Website Evaluation.
Beneath the surface

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Beneath the surface

  • 1. Beneath the Surface finding the argument design
  • 4. Powerful Arguments • Often they are in disguise (reports, histories songs, advertisements, etc...)
  • 5. Powerful Arguments • Often they are in disguise (reports, histories songs, advertisements, etc...) • The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased.
  • 6. Powerful Arguments • Often they are in disguise (reports, histories songs, advertisements, etc...) • The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective
  • 7. Powerful Arguments • Often they are in disguise (reports, histories songs, advertisements, etc...) • The Objectivity Disguise: Fools the audience into thinking the presented information is unbiased. • Facts can be objective, but their placement can create a framework that is subjective • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • 9. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • 10. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m.
  • 11. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance
  • 12. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors
  • 13. Beneath the Surface • Today in Florida, protestors blocked sidewalks and caused undue congestion in downtown Miami. The protestors were demanding a change in voting statewide. When reached for comment, the Miami chief of police said that two people were arrested for blocking the free flow of traffic, and that everything was back to normal by 6:00 p.m. • First Sentence: Protestors = nuisance • Second Sentence: Protestors • Third Sentence: Protestors = criminals
  • 14. Objective View • Today in Florida, over five thousand protestors assembled in front of the courthouse in Miami to draw attention to the inequity in voting technology across the state. According to organizers, wealthier counties have more updated voting technologies than poorer ones, and officials have yet to address the disparity. Said Martha Krug, a voting rights advocate, “It’s un- American, and against the basic principals of democracy.”
  • 15. Questioning To See Beneath the Surface • How are the two passages different? • How are protestors portrayed in the first passage? • How are protestors portrayed in the second passage? • Are the facts distorted? • Compare to your Website Evaluation.

Notes de l'éditeur

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