The document discusses rNews 1.0, which is a data model for embedding machine-readable publishing metadata in web documents. It was developed by the International Press Telecommunications Council (IPTC) to add structured data to news articles and other content. The document explains the problems that rNews aims to address, such as loss of structure when content is translated from a database to HTML. It provides examples of using rNews with HTML 5 Microdata and RDFa. It also discusses how rNews fits with existing IPTC standards and the development process that led to version 1.0 of the rNews specification.
7. The Problem of Structured Data
Modern Web Sites
Built with 3 Tier
Display
Architecture
• Data Tier: Database
Tier
Where Content Lives.
• Presentation Tier:
HTML Document that is
sent to user.
• Logic Tier: Software
Logic
that reads from the Data
Tier and outputs the Tier
Presentation Tier.
Data
Tier
7
8. The Problem Of Structured Data:
Continued
Data Tier Logic Tier Display Tier
Label Type Value <html>
<head>
id number 1248069162607 <title>
New Web Code Draws Concern...
Headline text New Web Code Draws Concern...
</title>
Byline text By TANZINA VEGA </head>
<body>
Date date 20101010
<div>
Body text In the next few years, a powerful... New Web Code Draws Concern...
</div>
Length number 1123
<div>
Tag text Privacy By TANZINA VEGA
</div>
Tag text Computers and the Internet
<div>
Tag text Web Browsers October 10, 2010
</div>
<div>
In the next few years, a powerful...
</div>
</body>
Content very well structured on Data </html>
Tier, but all of this structure is lost in
translation to presentation tier.
8
9. The Problem Of Structured Data:
Continued
<html>
Display Tier ?
<head>
<title>
New Web Code Draws Concern...
</title>
</head>
<body>
<div>
=
New Web Code Draws Concern...
</div>
<div>
By TANZINA VEGA
</div>
<div>
Search engines, social
October 10, 2010 networks, aggregators and
</div>
<div> other sites only see the
In the next few years, a powerful...
</div> Display Tier, and cannot
</body>
</html>
leverage the underlying
structure of the data.
9
27. The Way To rNews
June: Genesis of rNews - Evan at SemTech 2010
2010
November 5 - Rome: chartered
internal discussions about NYT draft
March 9 - Dubai: rNews 0.1
2011
lots of feedback, changes and additions
June 9 - Berlin: rNews 0.5
June 28: rNews 0.6
September 6: rNews 0.7 [aligned w/ schema.org]
October 7 - Vienna: rNews 1.0 27
40. This class contains derivatives
of IPTC rNews properties.
rNews is a data model of
publishing metadata with
serializations currently
available for RDFa as well as
HTML5 Microdata. More
information about the IPTC and
rNews can be found at
rnews.org.
40
June: The beginning of rNews - Evan at SemTech 2010\nNovember 5 - Rome: chartered\ninternal discussions about NYT draft\nMarch 9 - Dubai: rNews 0.1\nlots of feedback, changes and additions\nJune 9 - Berlin: rNews 0.5\nJune 28: rNews 0.6\nSeptember 6: rNews 0.7 [aligned w/ schema.org]\nOctober 7 - Vienna: rNews 1.0\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
\\In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
\n
on a location, lat/long wasn't sufficient\nfeedback made us think how to offer a better geo object\nthe result: geonames.org alignment\n\n
Thomson Reuters said: "we're proud of our editors" -- so we added the editor property\n\n
\n
Using structured data search engines, social networks and other sites can attractively format links back to your site, potentially increasing referral traffic.\n