PO Analysis

1. Tentative Opportunity AnalysisFor

3. Competitors Fritolay, ITC, Parle (chips) Fritolays-Lehar, Bikaner (Mixtures) HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup) Traditional food outlets & sweet shops on local level. S&A Foods (Sweets)

4. Competitor Analysis MNC’s with high and diversified communication. Competitor’s Wide SKU’s and product line. Competition has Wide and penetrated distribution network.

6. Communication Objective Increase category demand. Awareness through presence (distribution). Repeat purchase.

7. Opportunity For Communication Strategies & Tactics New segment Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures. 2 and 3 tier cities with Ice-cream carts invading HUL’s market. Geographic Entering new geographies which are highest in terms of convenient food consumption.

8. Contd… New product line Sugar free ice-creams and sweets. Products according to local needs of the international geographies. New B2B markets Institutions – hotels, pick n moves, offices, schools, colleges. Airline catering.

10. Consumer promotions – 15%

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