MBA students of Chitkara Business School presenting PO Analysis of HONDA

1. PROMOTIONAL OPPORTUNITY ANALYSIS

2. HONDA SALES BY REGION

3. HONDA MARKET SHARE IN PASSENGER CARS INDIA

4. Market communication of Honda Projection of image as most reliable, advance technology , eco friendly cars. Careful and precise in advertisements Motivation Good Display for impulse buyer Print media- national magazines and newspapers. Surprise elements during the launch of every model. Trade fare and exhibitions Sponsorships

7. COMPETITORS COMMUNICATION STRATEGIES Brand endorsement through celebrities. Customerization and customer value. Frequent ads in between major shows. Sponsorships- Sports, Events. Focusing on Rural Market. B To G

9. Export

10. 2009-10 Hyundai motors India export shots up to 1,62,237 units.

11. Ford India invest US$ 500 million for domestic and export purpose

12. GM plans of exporting 50,000 cars manufactured in India by 2011.

14. Diesel segment

15. Bio-fuel segments

16. Sponsorships- sports, events

17. Alliances are the best opportunities

18. Government sponsors stimulus package

19. Big market – domestic and abroad

20. SIAM estimated the growth rate of 10% to 14% in automobile sector

22. In SUV segments companies are not offering any products and proposals

23. Liberal policies of G.O.I

24. Easy loan options

25. Reduction in excise duties

26. Low interest rates