1. Programmatic Media Kit
2015

2. 60m PI 5m UU 432k
83m PI 9m UU 526k
Reach & Audience
Independent.ie – 24/7 breaking news
Reach
Figures
Audience
Profile
55+
21%
45-54
18%
Global reach
Irish reach
Social Followers
Mobile downloads
35-44
27%
25-34
18%
15-24
16%
Age% profile
53% 47%
Male Female
77%
ABC1
adults
Source: GA, Jan 2015, Comscore Dec 2014

3. INM
Programmatic
Value
High Quality
Content
Transparency
Cross Device
Opportunities
Target
Audience
Customised
Deals
Viewability
Dedicated
Programmatic
Team

4. Adexchanges we work with

5. Visibility
Channels and Zones available in Programmatic
Independent.ie / Regionals
Herald.ie
m.independent.ie
Iphone
Android
Run of site
Run of site/IE Ips
ROW (except Ireland)
Run of site BTF
Run of site ATF
Run of site UK/US/CA/AU
Premium run of site

6. Targeting and Segmentation
Categories Segmentation
News
Business
Sports
Life
Entertainment
Travel
Basic Targeting
Location
Device
Connection

7. Programmatic Deals – Non Guaranteed
Open Marketplace OMP Private Marketplace - PMP
Non guaranteed Impressions Private Auction Preferred Deal – Fixed Price
Standard IAB formats Priority Bidding Fixed prices
Run of Site Standard IAB sizes First Look
Lower floor prices Premium Billboard Standard IAB Sizes
Brand Safe Inventory
Above the fold targeting Premium Billboard
Basic targeting criteria Full inventory transparency Above the Fold Targeting
Categories and Audience Customised Deals
Targeting Full Inventory Transparency
Brand Safe Inventory
Categories and Audience
Targeting
Higher Priority

8. Solutions – Display
Premium Inventory
High Viewability ad units
Above the fold
Premium and Rich Media Formats
Solutions – Video
Mobile Formats
Tablet Formats
Video Formats
Rich Media Formats
Solutions – Mobile
Pre and Post Roll

9. Thank You
Contact:
Sandra Castrese
scastrese@inmsales.ie