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Beyond 2.0: Using Social Media Effectively

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Sandra Fernandez
Sandra Fernandez
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Beyond 2.0: Using Social Media Effectively Sandra Fernandez Manager of Public Relations Houston Public Library
Social Media Landscape Beyond 2.0
Social Media Landscape Beyond 2.0
4 Ps of Social Media ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Questions to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Strategy ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Policies & Procedures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Prepare: Equipment ,[object Object],[object Object],[object Object],Beyond 2.0
Prepare ,[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pick your network ,[object Object],Beyond 2.0
Pay attention ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pay attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pay attention ,[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Pay attention: Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Participate: Tools ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Participate: Tips ,[object Object],[object Object],[object Object],Beyond 2.0
Participate: Tips ,[object Object],[object Object],[object Object],Beyond 2.0
Tips: Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips: LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips: Twitter ,[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Tips ,[object Object],[object Object],[object Object],Beyond 2.0
Tips ,[object Object],[object Object],[object Object],Beyond 2.0
What I’ve learned ,[object Object],Beyond 2.0
Resources & Suggested Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Resources & Suggested Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Resources & Suggested Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0
Q&A ,[object Object],Beyond 2.0
Where to find me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond 2.0

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Beyond 2.0: Using Social Media Effectively

  • 1. Beyond 2.0: Using Social Media Effectively Sandra Fernandez Manager of Public Relations Houston Public Library
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Editor's Notes

  1. A recent survey by the American Red Cross, Social Media in Disasters and Emergencies , suggests that there is a growing public expectation that emergency services will both monitor and respond to information posted to social media sites – 69% of the respondents said that public safety agencies should monitor and respond to postings. The findings of the Red Cross survey suggest social media is an effective means of crisis communications and that there is a growing expectation on the part of the public that emergency services agencies will integrate social media into crisis communications.