Event fundraising is a fast paced environment that requires focus and nurturing to take off. These simple tips will help you get the most of your event - and offers unique advantages when using Blackbaud Heroix to power your fundraising event.

1. USING ONLINE TOOLS TO
ENHANCE YOUR FUNDRAISING &
YOUR BRAND

2. Let’s start with the basics - get online!!

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Paper forms get lost, rained on…and worse yet try deciphering the
penmanship!!

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Moving your sponsorship collection online allows you (and your
supporters) with greater tools to manage the fundraising aspects of
the event.

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And don’t just go online – design “mobile first” as your fundraisers
are on the move!

6. • Simplify the data collection as much as possible (do you really need that field?)
• Minimise the number of steps/screens (scrolling ok, new pages loading…not so much)
• Minimise the imagery/content to improve page load speed
• Increase the size of key features, i.e. the donate button, gift levels, etc
• Be mindful of drop-down selections
TIPS TO MAKE YOUR DONATION PROCESS EASIER ON
A MOBILE DEVICE
#poweringphilanthropy

7. Increase your net gift amount with Donor Cover

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The latest Blackbaud Heroix feature allows your supporters to
donate a little bit more towards the transaction fee – meaning the
donation amount gets to the charity in full.

9. Think about the user journey

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12. • Capture the individual in the moment
- Provide your supporters direction on how to set up a fundraiser page directly from
the event information page
- If there’s an event registration - link the event registration process to setting up a
fundraising page
- If you cannot directly link the processes onscreen – put the instructions in the
email confirmation
- Put instructions in the email confirmation anyway
• Keep reminders about the fundraising portal in all communications to participants
TIPS TO IMPROVING THE USER JOURNEY
#poweringphilanthropy

13. It’s your event – own your brand!

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16. • Make sure your brand is at the forefront of the experience
• Create custom URLs which are also shareable / legible
• Encourage promotion of your brand through sharable content / imagery
TIPS ON BRANDING
#poweringphilanthropy

17. Keep your participants encouraged

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Help fundraisers to be more successful and they’ll be more likely to
participate in future events.

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20. Use your event data

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Keep your community informed of your progress

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Leaderboards provide community and a bit of healthy competition

23. Make your content work double-time

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Everyone loves an infographic!

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Encourage your participants to share their story and fundraising
efforts socially

29. • Make it easy
• Identify what motivates your supporters and followers
• React fast to trends (if appropriate)
• Make them laugh (or express another strong emotion)
• Keep it smart
TIPS FOR MAKING YOUR CONTENT SHAREABLE
#poweringphilanthropy

30. • Don’t lose authenticity
• Don’t lose the emotion
• Don’t lose the personal touch (or your personality)
• DO speak like a human being
• DO be genuine
• DO use your fundraising and communication knowhow
SOME FINAL TIPS
#poweringphilanthropy

31. Thank you for attending!
For more information & resources
visit: www.blackbaud.co.uk/heroix