This is a presentation I made for the PLUS Southwest Chapter in May 2011

1. Social MediaPresented by Sandy Masters, CPCUfor the PLUS Southwest Chapter Education Workshop

2. Quick Survey How many use Facebook (personal vs. business) How many use LinkedIn (personal vs. business) How many use Twitter Disclaimer – this is not a class on how to set up a profile Class structure This presentation can be found on Slideshare Video: Social Media ROI: Socialnomics

3. The World Wide Web Today Apps that facilitate information sharing, interoperability, user-centered design and collaboration on the world wide web Cumulative changes in the way developers and end users use the web Transforming people from content consumers to content producers Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate

4. The Social Web Today

5. Social Media and Insurance

6. Social Media and Insurance

7. Social Media and Insurance

8. Social Media and Insurance

9. Social Media and Insurance

10. Social Considerations Current Case Law (copyright, defamation, employment)

11. Social Considerations Current Case Law (copyright, defamation, employment) Social Media Policy (what to include?)

12. Social Considerations Current Case Law (copyright, defamation, employment) Social Media Policy (what to include?) Personal Web Presence & Reputation “A reputation that took decades to build can be threatened by a single event”

13. Social Considerations Current Case Law (copyright, defamation, employment) Social Media Policy (what to include?) Personal Web Presence & Reputation Social Media Strategy (Personal vs. Professional)

14. Strategy http://marketingprofs.com

16. More than 600 million active users

17. 50% of active users log on to Facebook daily

18. Average user has 130 friends

19. People spend >700 billion minutes/month on FB

20. More than 25 billion pieces of content

21. “Like” buttons spreading across internet

23. Intellectual property rights

24. Terms of use

25. Data mining

26. Inability to voluntarily terminate accountshttp://www.facebook.com/press/info.php?statistics

28. Personal “Vanity” URL

29. Fan / “Like” Pages

30. Etiquette / Posting Do’s & Don’ts

32. Facebook – Privacy Settings

34. First-come, first-served basis

35. Once you pick your name, it’s yours for life

36. Don’t have to use your real name

37. Can’t use generic words

38. At least 5 characters

40. Included on on “Fan Pages” - 2 million web sites using it now

41. Lets user share your content with Friends on FB

42. User clicks “Like” button – then hits user’s friends News Feed

43. All over the web now – look for it on Yahoo, CNN, others

45. Keep on poking away

46. Sharing your quiz results

47. Invite your friends to some sort of battle

48. Reply to broadcast messages

49. Post awful pictures of your friends and tagging them

50. Friend people you hated in High School

51. Friending a friend’s friend (creepy)

52. Chain statuses asking you to post whatever it is in YOUR status to “spread the word”

53. Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops)

55. Post tips, reminders, cautionary tales

56. Recruiting

58. Launched in May 2003

59. Over 100 million registered users

60. More than 200 countries / territories worldwide

61. A new member joins LinkedIn every second

62. 50% of members are outside the U.S.

64. Authentication of users

66. Status updates linked to Facebook and Twitter

67. Building reputation by answering questions

68. Recommendations

69. Groups (RSS feeds)

70. Applications (Trip-it / Slideshare / What are you reading / YouTube Channel)

73. Advanced search (research companies and individuals)

75. How often?

77. Answering questions Become an expert

78. Recommendations Ask the people you know best to endorse you on LinkedIn Manage your recommendations Make recommendations Manage the recommendations you sent

80. Search to find a group that interests you

81. You can start a group (best practice is to start a group by topic and not company name)

83. Reading List

84. TripIt

85. Slideshare

86. Wordpress

87. Events

88. Company Buzz

90. Job Seeker - $20 - $50 per month

92. Ultimate Convergent Tool

93. Apparel

95. Breaking news stories by eyewitnesses

96. Freedom of speech

97. Tweet ups

98. Twitter imposters

99. Character limits for handle and profile name

100. Delay in updating – hard to find accounts

101. Self-help customer service

104. Search

105. Hashtags # / @ (mentions)

106. Direct messages

107. Related Twitter Apps (Tweetdeck)

108. Integrating Twitter with Facebook and LinkedIn

110. Search

111. Hash tags# and Mentions@ The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.

112. Direct Messages

113. Related Twitter Apps

114. Related Twitter Apps

115. Link Twitter with LI & FB? Connect FB updates to Twitter Connect LI updates to Twitter Not sure if you want to connect all your tweets back to FB and LI – TMI!

116. Twitter and Insurance Search Twellow Do a search on Twitter for latest real time tweets

117. Resources for Further Study Social Media Academy SmartBrief on Social Media Mashable Help guides

118. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s TV show