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SERVICES
No.
1

PR AGENCY

DESCRIPTION

Fortune PR
Media Relations
1985

SUB-DESCRIPTION
Media events: press conference or press gathering

Corporate Communications

Press release development distribution
Exclusive interview arrangement
Media visit or site visit
Media workshop
Article writing
Key Opinion Former article and interview
Media trip or fam trip
Chief editors gathering
And some others
build and communicate corporate messages, vision, mission, values, actions and
practices to corporate stakeholders

Crisis Communication

PT Nestle Dancow Indonesia during the pork fat rumor in 1988.

Corporate Social
Responsibilities

Bank Indonesia during the liquidation process of 13 banks in 1999 Asia economic
crisis.
PT Tarra Group during the infamous accident causing the death of a girl during the
visit of A1 boy band to one of Tarra's shop in Jakarta in 2001
provide the necessary guidance and support to our clients in carrying out various
initiatives that will provide sustained benefits to the community, yet at the same time,
giving our clients the media coverage that they need.
helps clients to audit their CSR activities, determine the performance of each CSR
activity, design sustainable CSR programs, communicate and evaluate CSR programs
in building client’s goodwill index. Fortune PR also assists clients to communicate
CSR activities which provide value to the community and wider target audience.
assists clients in investor relations, establishes investor relations team, provides

Financial communication,

	
  
 

investor relations training, monitor financial news, industry-related news and build
good relationship with the financial community.
Litigation communications
Integrated Marketing
Communications

Communication production

Public affairs
Social Marketing
Digital communications

	
  

Brand strategy
Market research
Media relations
Advertising
Event
Brand activation
Digital communications
Publication
Company annual report
CSR report
Corporate design, identities, and guidelines
Brand book
Video presentation
Event production
Collateral
Filler
Advertising

Social media marketing strategy
Social media account handling
Social media complaint handling manual
Website rejuvenation
Mobile activation strategy
 

Mobile application development
Media monitoring & Analysis
Brand Strategy
Social Media Activation
Mobile Activation
Training & Seminar
2 Maverick

Corporate Communications

Marketing Communications

Digital Services

Community Engagement

Training

Research and Measurement

	
  

Maverick helps manage the reputations of blue-chip multinational companies such as
Airbus, Airbus Military, DBS, Freeport and Nestlé. We are one of the leading names
in crisis and issues management, including litigation support, in Indonesia.
We have helped companies launch, build, activate and grow their brands in Indonesia,
whether it is computers, credit cards, pharmaceutical products, FMCG goods or
luxury cars. Currently consulting to companies such as Acer, a tobacco brand and
Mercedes-Benz.
Through Maverick we help formulate digital strategies for clients and help them
execute these through website development, mobile applications, interactive game
development, social media activation as well as SEO. We consult to clients such as
Standard Chartered Bank and Acer (Guraru).
In a social media-empowered world, communities hold the key to authentic
communications with your existing or potential consumers or audiences. Maverick is
probably the first communications consultancy in Indonesia to have a full-time
Community Curator whose job, among other things, is to understand the communities
and what is important to them and how to match them up with brands.
We train business executives on media handling skills, crisis management and crisis
communications. We also run workshops on social media familiarization and an
interactive role reversal version of media training called Hacks and Flacks.
We are a big believer that data, used properly, is an essential and intrinsic tool of
effective communications. We have researchers that can help you with media
mapping, media audits and analyzing earned media so that you would get a bigger
bang for your buck.
 

Media monitoring

Social Media and Online PR
Strategic Counselin
Crisis and Issues Management

Media Intelligence

We monitor over 200 conventional news publications daily, as well as social media
channels such as news portals, forums, Twitter, Facebook and others to provide you
with real-time advisories on developments in your industry and to analyze what
coverage trends are saying about your brand, competitors or industry.
We monitor over 150 Indonesian publications and deliver our reports in either
English or Indonesian

Litigation Support
Crisis Management Planning
Crisis Simulations
Crisis Management Training
Media Relations
Media Mapping
Media Alerts
Online Media Tracking Service

Share of Voice and Competitor
Analysis
Training and Coaching
Catalyst

Power PR3 Wiloto

	
  

Change Communications

specifically targeted to communities and NGOs because we understand that the main
drivers of change in a society are the communities.
PR and Communications, PR Planning, Writing Skills, Media Relations, New Media
and other topics that are essential to help the organizations achieve their
communications objectives more effective and efficiently
Every company does change its management regularly. What matters the most is how
they deliver the message to internal and external stakeholders. The key word is to
prepare earlier before the change occurs in that company. Whether it’s a new
management, new regulation or others we make sure to manage communication
inquiries and send the right messages to the right audience.
 

Crisis Management
Financial Public Relations
Government & Parliaments
Relations
Investor Relations

Issues Management Strategy &
Implementations
Legal Activities
Marketing Communications
Media Relations
Publicity
Reputation Management
BW
PR Strategy and Message
4 Communication Development
2001 Marketing Communications
Environmental Scanning
Media Relation & Media
Training
Third Party Advocacy
Social Marketing Services /
Community Outreach
Press Release Distribution
Develop, Implement, Monitor

	
  

Comprehensive investor communications programs.
Tailored investor relations programs for IPOs.
Corporate positioning and key message development.
Investment community marketing.
Financial media relations.
Transactions and Special Situations/Crisis Communications.
In-depth investment community perception surveys.
 

PR Campaign
Corporate Communications

5 Cognito
2000

Financial communication,

Crisis and Issues Management

Internal Communication

Marketing Communications

	
  

Corporate positioning and message development
Brand/reputation building
community outreach
coalition building
corporate brochures and documentaries
speechwriting and copywriting
Analyst briefings
Annual reports
Shareholder meetings
Investor relations
Initial public offering and right issues
mergers & acquisitions
roadshow support
Investor presentations and scripting
Risk review and assesment
Crisis preparedness programming
Crisis communication training
crisis simulation programming
litigition support
Employee newsletters
Employee events
Rewards and motivational programs
Product Launches
Conference and exhibitions
Customer/trade events
promotional support
focus groups
 

research & Market Inteligence

Media relations

Communication training

Social Marketing
Communication

6 Intermatrix

Public Relations and Strategic
Communication Consultancy

1994

Media Management

	
  

Qualitative perception audits
Media audits
Company/industry research, report, and analyst
Background research
press release and interview
press conferences and briefing
editorial visits
opinion editorial and advertorial
media monitoring and analyst
Media Handling skills
Presentation skills
Negotiation skills
Public education
Grassroot initiatives
Corporate Identity, Crisis Management: providing advisory and consultancy services
to formulate Public Relations concepts in holistic form, through image building
programs
Public Issue Handling: creating and introducing programs to define market presence,
through socialization or campaign programs and community programs
Internal Communications Training/Course: providing a communication-training
program among employees and management, including employee panels and inhouse magazines
Press Conference
Press Gathering
Press Tour
Press Release Management
Information management (News Monitoring, analysis and advisory)
Media Placement
 

TV and Radio Program
Productions

Special Events Management

7 Asia PR

8 IPMPR

	
  

Concept & Creative Design
Technical Production
Expert Supply
Logistic Coordination
Conference, Seminar, Workshop, Talk Show, Product Launch
Concept Design
Organization and Invitation (speakers and audience)
Evaluation Report

In-house Productions (Company
Profile, Web Design, Books)
Concept & Creative Design
Writing/Lay out
Technical Production
Printing Coordination
Strategic BrandPR are:
Infrastructure Image
Main Program
Supporting Program
Key Performance Indicator
Synergizing Budget
PR AUDIT
CSR
Media Management
PR & Media Research
brand community
digital pr
develop Brand PR system
Crisis and Issues Management
Corporate Public Relations
Support
 

Organization of Media Events
such as media
conference,briefings and
1995 gatherings
Strategic Media Relations
Support
Press Release Distribution
Coordination of One-on-One
Interviews
Media Monitoring Services
PREFEX (PR Effectiveness
Index) - a measuring tool to
assess results
Social Media Watch
Issues Management
Crisis Management
Design of Corporate
Communications Policies &
Procedures Manual
Corporate Social Responsibility
Program Support
Media Training
Public Relations Training in
Corporate Offices
9 Redwhite
TRAINING PROGRAMS
INTERNAL PUBLICATIONS
EVENT MANAGEMENT / EO
MEDIA RELATIONS
INSTITUTIONAL

	
  
 

RELATIONS
COMMUNICATION AUDIT
10 red comm
11 celsius

conventional
2007 activation
digital
PR
14 Budge
Corporate PR
Marketing PR
Brand Strategy & Engineering
Ligitation PR
Policy Advocacy & Lobbying
Media Monitoring & Social
Media Monitoring
15 Milenstone
Branding
Advertising
Graphic Design
Digital
Media
Production
Weber
16 Shandwick
B2B Marketing
Consumer Marketing
Financial and Professional
Services
Healthcare Communications
Public Affairs and Public Policy
Technologies
Corporate Responsibility

	
  

Corporate Identity
Graphic Design & Production
Exhibition & Event Organizer
Advertising & Media Placement
Strategic Concept
 

19 Edelman

Crisis and Issues
Communications
Communication Audits and
Research
Digital Communications
Internal Communications
Luxury Goods and Services
Media Training
Medical Education
Market Intelligence
Sports Marketing
Travel, Transport and Lifestyle
Public Affairs

Health & Human Services

	
  

Market Analysis
Strategic Media Relations
Third Party Advocacy
Digital Engagement
Government Engagement
Messaging
Stakeholder Mapping
Litigation Support
Rx Health
Personal Health & Wellness
Health Policy & Public Affairs
Life Sciences
Public Health
Health Alliances
Health Media
Issues Management
 

Digital
Marketing Communications
	
  

	
  

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Services PR & Communication Agencies in Indonesia

  • 1.   SERVICES No. 1 PR AGENCY DESCRIPTION Fortune PR Media Relations 1985 SUB-DESCRIPTION Media events: press conference or press gathering Corporate Communications Press release development distribution Exclusive interview arrangement Media visit or site visit Media workshop Article writing Key Opinion Former article and interview Media trip or fam trip Chief editors gathering And some others build and communicate corporate messages, vision, mission, values, actions and practices to corporate stakeholders Crisis Communication PT Nestle Dancow Indonesia during the pork fat rumor in 1988. Corporate Social Responsibilities Bank Indonesia during the liquidation process of 13 banks in 1999 Asia economic crisis. PT Tarra Group during the infamous accident causing the death of a girl during the visit of A1 boy band to one of Tarra's shop in Jakarta in 2001 provide the necessary guidance and support to our clients in carrying out various initiatives that will provide sustained benefits to the community, yet at the same time, giving our clients the media coverage that they need. helps clients to audit their CSR activities, determine the performance of each CSR activity, design sustainable CSR programs, communicate and evaluate CSR programs in building client’s goodwill index. Fortune PR also assists clients to communicate CSR activities which provide value to the community and wider target audience. assists clients in investor relations, establishes investor relations team, provides Financial communication,  
  • 2.   investor relations training, monitor financial news, industry-related news and build good relationship with the financial community. Litigation communications Integrated Marketing Communications Communication production Public affairs Social Marketing Digital communications   Brand strategy Market research Media relations Advertising Event Brand activation Digital communications Publication Company annual report CSR report Corporate design, identities, and guidelines Brand book Video presentation Event production Collateral Filler Advertising Social media marketing strategy Social media account handling Social media complaint handling manual Website rejuvenation Mobile activation strategy
  • 3.   Mobile application development Media monitoring & Analysis Brand Strategy Social Media Activation Mobile Activation Training & Seminar 2 Maverick Corporate Communications Marketing Communications Digital Services Community Engagement Training Research and Measurement   Maverick helps manage the reputations of blue-chip multinational companies such as Airbus, Airbus Military, DBS, Freeport and Nestlé. We are one of the leading names in crisis and issues management, including litigation support, in Indonesia. We have helped companies launch, build, activate and grow their brands in Indonesia, whether it is computers, credit cards, pharmaceutical products, FMCG goods or luxury cars. Currently consulting to companies such as Acer, a tobacco brand and Mercedes-Benz. Through Maverick we help formulate digital strategies for clients and help them execute these through website development, mobile applications, interactive game development, social media activation as well as SEO. We consult to clients such as Standard Chartered Bank and Acer (Guraru). In a social media-empowered world, communities hold the key to authentic communications with your existing or potential consumers or audiences. Maverick is probably the first communications consultancy in Indonesia to have a full-time Community Curator whose job, among other things, is to understand the communities and what is important to them and how to match them up with brands. We train business executives on media handling skills, crisis management and crisis communications. We also run workshops on social media familiarization and an interactive role reversal version of media training called Hacks and Flacks. We are a big believer that data, used properly, is an essential and intrinsic tool of effective communications. We have researchers that can help you with media mapping, media audits and analyzing earned media so that you would get a bigger bang for your buck.
  • 4.   Media monitoring Social Media and Online PR Strategic Counselin Crisis and Issues Management Media Intelligence We monitor over 200 conventional news publications daily, as well as social media channels such as news portals, forums, Twitter, Facebook and others to provide you with real-time advisories on developments in your industry and to analyze what coverage trends are saying about your brand, competitors or industry. We monitor over 150 Indonesian publications and deliver our reports in either English or Indonesian Litigation Support Crisis Management Planning Crisis Simulations Crisis Management Training Media Relations Media Mapping Media Alerts Online Media Tracking Service Share of Voice and Competitor Analysis Training and Coaching Catalyst Power PR3 Wiloto   Change Communications specifically targeted to communities and NGOs because we understand that the main drivers of change in a society are the communities. PR and Communications, PR Planning, Writing Skills, Media Relations, New Media and other topics that are essential to help the organizations achieve their communications objectives more effective and efficiently Every company does change its management regularly. What matters the most is how they deliver the message to internal and external stakeholders. The key word is to prepare earlier before the change occurs in that company. Whether it’s a new management, new regulation or others we make sure to manage communication inquiries and send the right messages to the right audience.
  • 5.   Crisis Management Financial Public Relations Government & Parliaments Relations Investor Relations Issues Management Strategy & Implementations Legal Activities Marketing Communications Media Relations Publicity Reputation Management BW PR Strategy and Message 4 Communication Development 2001 Marketing Communications Environmental Scanning Media Relation & Media Training Third Party Advocacy Social Marketing Services / Community Outreach Press Release Distribution Develop, Implement, Monitor   Comprehensive investor communications programs. Tailored investor relations programs for IPOs. Corporate positioning and key message development. Investment community marketing. Financial media relations. Transactions and Special Situations/Crisis Communications. In-depth investment community perception surveys.
  • 6.   PR Campaign Corporate Communications 5 Cognito 2000 Financial communication, Crisis and Issues Management Internal Communication Marketing Communications   Corporate positioning and message development Brand/reputation building community outreach coalition building corporate brochures and documentaries speechwriting and copywriting Analyst briefings Annual reports Shareholder meetings Investor relations Initial public offering and right issues mergers & acquisitions roadshow support Investor presentations and scripting Risk review and assesment Crisis preparedness programming Crisis communication training crisis simulation programming litigition support Employee newsletters Employee events Rewards and motivational programs Product Launches Conference and exhibitions Customer/trade events promotional support focus groups
  • 7.   research & Market Inteligence Media relations Communication training Social Marketing Communication 6 Intermatrix Public Relations and Strategic Communication Consultancy 1994 Media Management   Qualitative perception audits Media audits Company/industry research, report, and analyst Background research press release and interview press conferences and briefing editorial visits opinion editorial and advertorial media monitoring and analyst Media Handling skills Presentation skills Negotiation skills Public education Grassroot initiatives Corporate Identity, Crisis Management: providing advisory and consultancy services to formulate Public Relations concepts in holistic form, through image building programs Public Issue Handling: creating and introducing programs to define market presence, through socialization or campaign programs and community programs Internal Communications Training/Course: providing a communication-training program among employees and management, including employee panels and inhouse magazines Press Conference Press Gathering Press Tour Press Release Management Information management (News Monitoring, analysis and advisory) Media Placement
  • 8.   TV and Radio Program Productions Special Events Management 7 Asia PR 8 IPMPR   Concept & Creative Design Technical Production Expert Supply Logistic Coordination Conference, Seminar, Workshop, Talk Show, Product Launch Concept Design Organization and Invitation (speakers and audience) Evaluation Report In-house Productions (Company Profile, Web Design, Books) Concept & Creative Design Writing/Lay out Technical Production Printing Coordination Strategic BrandPR are: Infrastructure Image Main Program Supporting Program Key Performance Indicator Synergizing Budget PR AUDIT CSR Media Management PR & Media Research brand community digital pr develop Brand PR system Crisis and Issues Management Corporate Public Relations Support
  • 9.   Organization of Media Events such as media conference,briefings and 1995 gatherings Strategic Media Relations Support Press Release Distribution Coordination of One-on-One Interviews Media Monitoring Services PREFEX (PR Effectiveness Index) - a measuring tool to assess results Social Media Watch Issues Management Crisis Management Design of Corporate Communications Policies & Procedures Manual Corporate Social Responsibility Program Support Media Training Public Relations Training in Corporate Offices 9 Redwhite TRAINING PROGRAMS INTERNAL PUBLICATIONS EVENT MANAGEMENT / EO MEDIA RELATIONS INSTITUTIONAL  
  • 10.   RELATIONS COMMUNICATION AUDIT 10 red comm 11 celsius conventional 2007 activation digital PR 14 Budge Corporate PR Marketing PR Brand Strategy & Engineering Ligitation PR Policy Advocacy & Lobbying Media Monitoring & Social Media Monitoring 15 Milenstone Branding Advertising Graphic Design Digital Media Production Weber 16 Shandwick B2B Marketing Consumer Marketing Financial and Professional Services Healthcare Communications Public Affairs and Public Policy Technologies Corporate Responsibility   Corporate Identity Graphic Design & Production Exhibition & Event Organizer Advertising & Media Placement Strategic Concept
  • 11.   19 Edelman Crisis and Issues Communications Communication Audits and Research Digital Communications Internal Communications Luxury Goods and Services Media Training Medical Education Market Intelligence Sports Marketing Travel, Transport and Lifestyle Public Affairs Health & Human Services   Market Analysis Strategic Media Relations Third Party Advocacy Digital Engagement Government Engagement Messaging Stakeholder Mapping Litigation Support Rx Health Personal Health & Wellness Health Policy & Public Affairs Life Sciences Public Health Health Alliances Health Media Issues Management