2. Aesthetic Elements Visual characteristics that have become a soap opera identity. Voices (typical exageratedmexican voices) Cliché phrases and scenes Dramatic music Fonts in text credits
3. Concepts Influence of North American TV on South America Cultural Imaginary in the South American Culture Popular beliefs and dreams (identify with the character’s lives) Dramatic ideals of Romanticism Lack of moral values (infidelity, violence, lies, social discrimination)