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I don’t need to
advertise online!!
Ohhh reaallly???
DID YOU KNOW
We are living in the
 INTERNET AGE
1 out of 8 couples married in the
         U.S. last year…




           met online
There are over 2.9 billion searches
performed on Google each month




 “to Google” is listed in the dictionary as a verb
The number of text messages
   sent and received everyday
   exceeds the total
population of the planet




IN 2008 - 1 TRILLION TEXTS SENT/RECEIVED
75% of people in the US watch
             video online*




 Average online video viewer watches 235 minutes of
                   video a month!
*Comscore
47 million laptops were
   shipped last year
73.6% of North America,
       is online
Years it took to reach a market
    audience of 50 million




         Radio: 38 years
Years it took to reach a market
    audience of 50 million




          TV: 13 years
Years it took to reach a market
    audience of 50 million




        INTERNET: 4 years
DID YOU KNOW
Our trusted newspaper brands provide current
and relevant content within local communities
                  we serve.




   Breaking News                    Local Video
   Communities of Interest          Classifieds
                       Weather
Our newspaper online readers want to see
               advertisements for*

                                                      37% - local        33% - local
                                                   appliance/electroni   department
                                                         c store           stores
44% - specials from local retail
           stores




                                                                            20% - local
                                                                             furniture
                                                                              stores




50% - local restaurants
                                        48% - local grocery stores

   *Belden Research local site survey 2008
AND…..
                                              14% will buy a car in the next
                                                        6 months




                                          15% will buy a home



Belden Reasearch local site survey 2008
And what about
   the power of
   our VIDEO?

           31% of online video viewers checked out
                  the pre-roll advertisers website
          22% searched for information about the product

                      15% went to the store to check out the
                              product advertised
                                   12% Made a Purchase
IAB eMarketer Report August 2007
Still think you don’t
need to advertise
        online?
Sanduskyregister.com Norwalkreflector.com Funcoast.com Fandy.com

                       Our combined websites have:
                       189,000 unique readers viewing
                        3.1 million pages each month
                          And we give you extended reach:
             46% of our online readers do not subscribe to the newspaper*




Local News        Local News         Local Sports     Local Entertainment
There is NOT a more affordable
      way to reach our market!




Contact your sales representative today to find out how you can advertise
online and reach our online readers! 419-625-5500 (Sandusky) or
                        (419) 668-3770 (Norwalk)

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Sandusky Register Norwalk Reflector- Did You Know

  • 1. I don’t need to advertise online!! Ohhh reaallly???
  • 3. We are living in the INTERNET AGE
  • 4. 1 out of 8 couples married in the U.S. last year… met online
  • 5. There are over 2.9 billion searches performed on Google each month “to Google” is listed in the dictionary as a verb
  • 6. The number of text messages sent and received everyday exceeds the total population of the planet IN 2008 - 1 TRILLION TEXTS SENT/RECEIVED
  • 7. 75% of people in the US watch video online* Average online video viewer watches 235 minutes of video a month! *Comscore
  • 8. 47 million laptops were shipped last year
  • 9. 73.6% of North America, is online
  • 10. Years it took to reach a market audience of 50 million Radio: 38 years
  • 11. Years it took to reach a market audience of 50 million TV: 13 years
  • 12. Years it took to reach a market audience of 50 million INTERNET: 4 years
  • 14. Our trusted newspaper brands provide current and relevant content within local communities we serve.  Breaking News  Local Video  Communities of Interest  Classifieds  Weather
  • 15. Our newspaper online readers want to see advertisements for* 37% - local 33% - local appliance/electroni department c store stores 44% - specials from local retail stores 20% - local furniture stores 50% - local restaurants 48% - local grocery stores *Belden Research local site survey 2008
  • 16. AND….. 14% will buy a car in the next 6 months 15% will buy a home Belden Reasearch local site survey 2008
  • 17. And what about the power of our VIDEO? 31% of online video viewers checked out the pre-roll advertisers website 22% searched for information about the product 15% went to the store to check out the product advertised 12% Made a Purchase IAB eMarketer Report August 2007
  • 18. Still think you don’t need to advertise online?
  • 19. Sanduskyregister.com Norwalkreflector.com Funcoast.com Fandy.com Our combined websites have: 189,000 unique readers viewing 3.1 million pages each month And we give you extended reach: 46% of our online readers do not subscribe to the newspaper* Local News Local News Local Sports Local Entertainment
  • 20. There is NOT a more affordable way to reach our market! Contact your sales representative today to find out how you can advertise online and reach our online readers! 419-625-5500 (Sandusky) or (419) 668-3770 (Norwalk)