The document discusses the benefits of using transmedia storytelling across multiple platforms. It notes that each platform can excel at different things and tapping into various media allows for a more immersive narrative experience. Transmedia engages audiences through participation and interactive elements. It also allows stories and messages to reach wider audiences in different ways. This shifts the audience from passive consumers to active advocates who collaborate on the story.

1. “…the successful organic flow of narrative over a
host of platforms, each one excelling at what it
does best.”
Allison Norrington
http://tinyurl.com/78n55n9

2. Organizes our world
Creates context
Communicates values and meaning

3. “Everyone has a story, and we want you
to tell yours. How your story unfolds
could be someone else’s inspiration…
...What is your story?”

4. INTERACTIVE
IMMERSIVE
PARTICIPATORY
NOT JUST STORY – A STORY EXPERIENCE

5. IT’S A BRAVE NEW WORLD OF COMMUNICATION
Fragmented audiences
New set of Expectations
Cultural Shift – participatory culture

6. Monomedia – Multimedia – Transmedia
One way monologue Many ways-same message Two way Dialogue
One channel must reach Audience chooses how it
Reaches in many ways
all engages
Single message adapts to Same message – many Each medium contributes
media media to the message
Creator controls message Creator controls message Audience collaborates
No leverage for profits More exposure, but… Broadens profitability
Attention by interruption Various interruptions Attention by invitation
Audience participation =
brand loyalty
Value beyond the product
Audience is validated and
celebrated

7. Media Platforms

8. http://cathysbook.com/
Transforming Traditional Media:
“Cathy’s Book”

9. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
1. Persuasion
a. Intuitive
b. Sensory
c. Executive

10. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
2. Audience Connection
a. Multiple ways to engage
b. Choice of experience level
c. Creation of “community”

11. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
3. Financial Impact
a. Creates loyalty
b. Consumers vs Advocates
c. Extends shelf-life of the Message

12. Example:
THE STARBUCKS EXPERIENCE

13. TRANSMEDIA FOR GOOD
Deep engagement means the power to change the world

14. 42 Students
2 Cities: Montreal & Los Angeles
2 Teachers
10 Stories
1 Rocket into Space

15. Social Benefit Storytelling
5 Libraries
50 scholarships
Over 9000 books

16. The 3 Little Pigs…
…A Transmedia Makeover
www.athinklab.com

17. Taking The Plunge

18. Things You Can Do Right Now
Put BeBELMONT front and center on your website
Be proactive with Belmont’s Facebook profile –
encourage participation
Begin Tweeting: create a collaborative Twitter story
Create a collaborative story in the classroom using
social media
Explore the Conspiracy For Good website:
www.conspiracyforgood.com

19. WANT A CHALLENGE?
Create a class-based,
department-based or campus
wide story experience

20. Resources
 CONSPIRACY FOR GOOD: www.conspiracyforgood.com
 Robot Heart Stories: http://robotheartstories.com/about
 NEW MEDIA LITERACIES: http://newmedialiteracies.org/
 TRANSMYTHOLOGY: http://transmythology.com/
 ARGNet: http://www.argn.com/
 A Storied Career: http://astoriedcareer.com/
 Storycentral Digital: http://storycentraldigital.wordpress.com/

21. Credits
 Allison Norrington – “Games for Change” interview http://tinyurl.com/78n55n9
 Belmont University: http://bebelmont.com/
 A Think Lab http://athinklab.com/transmedia-storytelling/
 Monomedia vs Transmedia - Pamela Rutledge Planning-ness 2011:
http://tinyurl.com/7ufsk57
 Dr. Pamela Rutledge: http://www.pamelarutledge.com/
 “Cathy’s Book”: http://cathysbook.com/
 Robot Heart Stories: http://robotheartstories.com/about
 CONSPIRACY FOR GOOD: www.conspiracyforgood.com
 A Case Study – Three Little Pigs - A Think Lab http://tinyurl.com/cy8252z
 Engaging with The TranSocialMedia Community - Gary Hayes:
http://tinyurl.com/7by6f9v