Marketing in digital age

1. Marketing in Digital Age
Nov 2014
Institute of Technology & Science
Sandeep Koul
( Most of my work these days involves digital marketing )
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2. The definition of digital marketing
The marketing of products or services using
digital channels to reach consumers. The key
objective is to promote brands through
various forms of digital media.
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3. Traditional Marketing Framework
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4. Technology has changed everything
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5. ….and is going to change future
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6. Digital Marketing Framework
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7. Marketers Perspective
Target
Audience
Digital
touch point
Leads Revenue
Total digital
channel pipe
Path from touch
points
Lead databaseTarget
Audience
Web Site Mobile
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8. Must haves
• Agility
• Personalization
• Experience
• Relevance
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9. Technological need
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10. Challenge
Digital marketing has innovation at the core,
to innovate you organizations structure should
be organic rather than hierarchical.
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11. Final thought….
• Digital marketing is part of marketing, they
cannot work in silos.
• Digital marketing has to be part of strategy.
• Inbound marketing would become key.
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12. Thank You
@sandykoul007
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