1. Social Networking Website Development Online Media Marketing
Social Network Integration – A great tool for business
Social media has become a very important part of everyone’s life in today’s world.
Now, it’s the time for businesses to turn towards them for their advertisement
and increase their profits, thereby expand their business. Social Network
Integration provides just that to the businesses and companies. It’s a way through
which they can reach to a wider audience and that too in much less time as
compared with other advertisement strategy.
All one has to do in Social Network Integration is integrate their site with
available social media sites and that’s it and therefore expand their reach. In
general one can separate the whole procedure in ten stages through which a
business goes through while they move toward full social media integration:
• Observe everything and report – This can be considered as the entry
mark where the businesses know about the marketplace. It consists
basically of two things – listening and reporting. Listening devices like
the Google Alerts are used to keep a track of conversation and the
instances that are in association with the keywords. Reporting
provides the decision makers with the much needed information of
impact of the social media on business.
• Setting of stage and dress rehearsal – In this stage the businesses
create their account on the various social media sites and start
publishing their content.
• Socializing Media – The companies in this stage start paying attention
to the audience so that they could improve their content in response
and provide human communication.
• Search of voice and finding the sense behind purpose – Now after
hearing and seeing the response of the audience business gain
inspiration or ideas so as to put a sense behind the purpose into their
social media programs.
• Converting words into real action - Now after all discussions and
gaining of ideas businesses in this stage start bringing out their ideas
into practice.
• Making the brand human and defining the real experience – Now
after the brand has created its name, its message and talks start
spreading from consumer something which in short can be termed as
mouth to mouth advertisement.
• Community – Community is not only made by making a profile on
social network. Through the earlier stages businesses gain them
through their hard work. Businesses make a path that is required to
take their customers towards a great network that is filled with
information and important connections.
• Social Darwinism – Now after the above stages the introduction of
whole new roles will change the structure of team and therefore
workflow. Hence an organizational transformation would take place

2. that will be required for supporting effective engagement and to
maintain the relevance of the brand.
• Socialization of the business process – Many disciplines and also the
departments of business would now socialize and therefore the
adaptation of the infrastructure would be required to manage the
social workflow.
• Performance metrics of business – For measurement of the real effect
of the social media on business number and data is required every
time. That is what now happens at this stage.
Social Network Integration is definitely a great tool for the business to make their
business more relevant and reach out to a greater audience and create a name for
them
Anil Bhat
Cell : +91 – 9911720780
Email : sanganaktechnologies@gmail.com
Url : http://sanganaktech.blogspot.com