PRODUCT PORTFOLIO: 3 MEN TRACK WEAR / SPORTSWEAR / ACTIVE WEAR

1. 1
PRODUCT & PRICING STRATEGY | activewear
PRODUCTPORTFOLIO: 3
MEN TRACKWEAR / SPORTSWEAR / ACTIVEWEAR
Styles
 TrackPants
 Tracksuits
 TrackJackets
 Tights
 TrackTops
Track Pantsare mostpreferred and in demanditem, followed by track suitsandTrack jackets.
CottonBlended is the composition, availablemostin the market. Also 100% Cotton &100% Polyesterare
the following vogue productavailable.
Sportswearrange: developmentusinganti-allergenic; PUR(Polyurethane)lamination, Flocked garments.
which is companiesspecialty has a high scope andadvantagefor market penetrationas the similar kindor
productsare lacking in market, other thank MNCbrandswhooffer the same for very high price range.
Exclusive for Higher segment of market.
STYLES :
Track Pants (578)
82%
Tracksuits (59)
8%
Track Jackets (58)
8%
Tights (8)
1% Track Tops (4)
1%
Track Wear - TYPE
Track Pants (578) Tracksuits (59) Track Jackets (58) Tights (8) Track Tops (4)

2. 2
PRODUCT & PRICING STRATEGY | activewear
FABRIC COMPOSITION:
TRACKPANTS PRICING
Available PriceRange Rs.400 - 6999
Suggested Price range Rs.500 – 999
Blended(228), 228
Cotton (208), 208
Polyester (208), 208PolyCotton (47), 47
Stretch (5), 5
PolyesterLycra (2), 2
0 50 100 150 200 250
Blended (228)
Cotton (208)
Polyester (208)
Poly Cotton (47)
Stretch (5)
Polyester Lycra (2)
Track Wear - Fabric Composition
0 50 100 150 200 250 300 350
Below Rs. 500 (6)
Rs. 500 - Rs. 999 (286)
Rs. 1000 - Rs. 1499 (126)
Rs. 1500 - Rs. 1999 (75)
Rs. 2000 - Rs. 2499 (30)
Above Rs. 2499 (55)
Track Wear - Track Pants - Pricing

3. 3
PRODUCT & PRICING STRATEGY | activewear
TRACKJACKET PRICING
Available PriceRange Rs.950 - 8999
SuggestedPrice range Rs.2000 – 2999
TRACKSUIT PRICING
Available PriceRange Rs.875 - 3839
SuggestedPrice range Rs.1000 to 1499
0 5 10 15 20 25
Below Rs. 2000 (7)
Rs. 2000 - Rs. 2999 (23)
Rs. 3000 - Rs. 3999 (18)
Rs. 4000 - Rs. 4999 (6)
Above Rs. 4999 (4)
Track Wear - Track Jacket - Pricing
0 5 10 15 20 25 30
Below Rs. 1000 (6)
Rs. 1000 - Rs. 1499 (28)
Rs. 1500 - Rs. 1999 (11)
Rs. 2000 - Rs. 2999 (8)
Above Rs. 2999 (6)
Track Wear - Tracksuit- Pricing

4. 4
PRODUCT & PRICING STRATEGY | activewear
MEN CLOTHING - SHORTS& 3/4THS
There is also a high potentialin men’sclothing like
Shorts & 3/4Ths bottoms - Variationsavailable are Knee Length, Short, ThighLength, 3/4Th Length, Full
Length
Usedfor light jogging, yoga, walks, or simply loungingor routinework while the casual T-shirtsusedfor
the purposeof informal clothing.
The perfect attire for casual physicalactivities suchas walking or jogging. For more seriousactivities like
gym, yoga, andvarioussports, they prefer to wear specific sportswear.
Therefore, innovationsandvalueadditionby apparel makersfor suchattire havethe potential to
translate intohigher price premiums.
Shorts& 3/4Thsbottoms - VariationsavailableareKneeLength,Short, Thigh Length,
3/4Th Length, FullLength
Knee Length andShortsare mostly used and multi-purpose.
Knee Length(29), 29
Short (20), 20
Thigh Length(18), 18
3/4Th Length (12), 12
Full Length(4), 4
0 5 10 15 20 25 30 35
Knee Length (29)
Short (20)
Thigh Length (18)
3/4Th Length (12)
Full Length (4)
Shorts & 3/4ths - Variations

5. 5
PRODUCT & PRICING STRATEGY | activewear
PRICING:
Available Price Range Rs. 350-5999
SuggestedPrice range Rs. 500 – 999
FABRICCOMPOSITIONPREFERRED:
Mostly CottonandPolyesterfabrics’ are used
STYLES VARIATIONS
0
100
200
300
400
500
Below Rs. 500
(90)
Rs. 500 - Rs.
999 (427)
Rs. 1000 - Rs.
1499 (401)
Rs. 1500 - Rs.
1999 (141)
Rs. 2000 - Rs.
2499 (97)
Above Rs.
2499 (92)
Shorts & 3/4ths - Pricing
Shorts & 3/4ths - Fabric Compositions
Cotton (632) Polyester (295) Blended (211) Stretch (64)
Linen (32) Polyester Lycra (6) Poly Cotton (5) Tussar (3)
0
200
400
600
800
Solid (651) Printed (73) Checked (35) Washed (11) Striped (11)
Shorts & 3/4ths - Styles