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IKEA Global Success Strategy
1.
2.
Ludicrous commercials
3.
Social and ethical
responsibility
4.
Unique brand identity
(blue-and-yellow buildings)
5.
Fair quality
6.
Voucher promotions
7.
Large inventory &
parking space
8.
Impulsive shopping experience
9.
10.
Concentrate on individual
marketing rather than mass marketing
11.
Limited warranty and
service model after that.
12.
Opening small retail
store and segmented marketing
13.
Diversity in business
14.
Country specific management
style
15.
16.
Cultural strategy (use
of Swedish flag & style)
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