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sanjaya kumar saxena


                       (c) Sanjaya Kumar Saxena   1
Introduction



     Digital Ethnography




               (c) Sanjaya Kumar Saxena   2
Web 2.0 by Example
• Double Click                       • Google AdSense

• Kodak Ofoto                        • Flickr

• Britannica Online                  • Wikipedia

• evite                              • Upcoming


• Personal websites                  • Blogging


• Directories (taxonomy)             • Tagging (folksonomy)

                      (c) Sanjaya Kumar Saxena          3
Web 2.0 Terms
• Network effect

• Blog

• Tagging

• Wiki

• RSS

• Mash-up

• Enterprise 2.0
                   (c) Sanjaya Kumar Saxena   4
(c) Sanjaya Kumar Saxena   5
(c) Sanjaya Kumar Saxena   6
Web 2.0
Web 2.0
Web 2.0
Web 2.0

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Web 2.0

  • 1. sanjaya kumar saxena (c) Sanjaya Kumar Saxena 1
  • 2. Introduction Digital Ethnography (c) Sanjaya Kumar Saxena 2
  • 3. Web 2.0 by Example • Double Click • Google AdSense • Kodak Ofoto • Flickr • Britannica Online • Wikipedia • evite • Upcoming • Personal websites • Blogging • Directories (taxonomy) • Tagging (folksonomy) (c) Sanjaya Kumar Saxena 3
  • 4. Web 2.0 Terms • Network effect • Blog • Tagging • Wiki • RSS • Mash-up • Enterprise 2.0 (c) Sanjaya Kumar Saxena 4
  • 5. (c) Sanjaya Kumar Saxena 5
  • 6. (c) Sanjaya Kumar Saxena 6