- Caregiving is a major challenge that goes beyond just managing health issues, and digital platforms can help disrupt and augment traditional caregiving businesses that assist caregivers. - There are various sectors of the caregiving and long-term care industry at different stages of development, including care task management, independent living solutions, and post-discharge planning being early-stage, while care assessment/evaluation and long-term care planning are more mature. - The average caregiver is a 54-year-old female who spends 22 hours a week caregiving and feels high levels of stress and financial burden, with many not feeling they have a choice in taking on the responsibility.

1. Sanjay Khurana
Rock Health Innovation Summit
August 22
CAREGIVING

2. BIGGEST CONCERNS ABOUT LIFE IN OLD AGE
Source: Nielsen Global Survey About Aging, Q3 2013

3. Caregiving is a larger challenge than just managing health
– digital platforms can play a role in disrupting and
augmenting traditional business that assist caregivers

4. CAREGIVING HEIRARCHY OF NEEDS

5. Care
Evaluation &
Discrete
Assistance
Care Task
Management
Independent Living
Care Coordination
& Discharge
Planning
Long Term Care
Planning
Caregiver
Marketplace

6. Independent
Living
Care Task
Management
Care
Evaluation &
Evaluation
Discrete Care
Assistance
Long Term
Care
Planning
Caregiver
Marketplace
Care
Coordination
& Discharge
Planning
CAREGIVING & LONG
TERM CARE
SOLUTIONS
Apps that manage care tasks such as
family
calendar/notifucation/reminders
(Evernote, CareZone, CareMerge,
Healthy Circles. PHRs)
Apps/services to help ensure care
recipient safety at home/
independent living solutions (Philips
LifeLine, Independa, BeClose, Lively)
Care assessment and evaluation
tools & services (Angie’s list,
Healthgrades, the Senior’s list,
CarePathways, Yelp, etc)
Access to individual care
workers with vetting
components (Care.com,
CareLinx, open placement, etc)
Access to discreet care needs
such as transportation, grocery
shopping, home logistics/chore
bartering (Uber, taskrabbit)
Education, information for
planning tools for Planning and
Paying for LTC (legalzoom,
Dignity, Everplans, MyDirectives
Health Coordination/Post
Discharge planning (NaviHealth,
ILS Health Services, getwell
network)

7. The markets for care task
management tools, independent
living solutions and post-discharge
planning/transition solutions are
still in their early development
stage with no dominant market
leaders
Caregiver marketplace and discrete
care assistance service sectors are
experiencing the most disruption
right now, thanks to startups that
shake up these sectors with new
technologies and business models
The sectors for care assessment and
evaluation and LTC planning are
more mature and stable, but they
are also fragmented due to low
entry barriers

8. The Caregiver
25%
55%
20%
45-49 50-59 60+
51%49%81% Female
19% male
54
Is the
average
age
1/2
feel they have no
choice in taking on
caregiving
responsibility
4.6yrs
Average Length of Time
Caregiving
22hrs Time spent caregiving / week
51% Experience high levels of stress
28% Feel financial burdened
37%
receive additional unpaid help
mostly from immediate family
This study focuses on caregivers who experience at least some burden  this group represents 21% of Americans age 45-65

9. 2 in 3
Care recipients
are female
71
Is the
average
age
11%
26%
21%
42%
18-49 50-69 70-79 80+
55
49
42
33
23
Mobility issues
Old age
Forgetfulness
Arthritis
Mental/emotional
illness, depression
Top Issues
Care
Recipients
are Facing
53% are parents/in-laws
16% are spouses
45
16
10 8 7 4 3 3 2 2 1 1
5
Care Recipient
Relationship with Caregiver

10. Caregivers’ emotions …
Photo: © Nielson Research
• They value the time spent in building
memories
• Are Indifferent/unaware of designation
“Caregiver”. Selflessness trumps title, though
legitimatizes the sacrifices to self and career
• Feel an increased financial burden and time
commitment to an already existing busy
career/family life
• Fear of being ill-equipped on “how to
knowledge” to deal with matters of care
• Experienced effects of ignoring oneself;
prioritizing others needs over own
• Protective instinct drives desire to not
compromise on safety & security
• Keeping loved ones entertained/engaged a
key priority
From recent ethnography study on online immersion program

11. Information, tools and tips for caregivers
Caregiving Resource Center
http://www.aarp.org/home-family/caregiving/