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[object Object]
Innovation  ,[object Object],Customer Opportunity Offering
Market Research = New Product Failure (often) ,[object Object],[object Object]
Do  not  ask Customers what solutions they want ,[object Object],[object Object],[object Object],Customers do not know best about what is the optimum solution … .We should if we deserve our jobs  Customer Research Outcome Driven Approach Find out what solutions (features) customers want Find out what outcomes customers want to achieve
Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All Customers are important ,[object Object],[object Object],[object Object]
[object Object],[object Object]
We  are  already listening to Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Challenges: First  : Customers are rarely qualified to define solutions Second:  Benefits, Needs and Specifications are not precise enough
We  need  to ask and probe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Asking for the right inputs is important  The method of seeking customer inputs is not
[object Object]
Examples Drawn from … ,[object Object],[object Object]
Applying to Talent Mangement Could established organizations have foreseen rise of SaaS vendors? Can organizations develop a “break thru” integrated Talent Management apps  Jobs Outcomes Implement hikes (functional) Minimize the effort in setting up goals Minimize the effort of getting industry data Search for skill sets  Minimize the effort in getting competency maps Minimize effort to capture on the job learning Track recruitment efficiency? Match performance evaluation with recruting? Loop back on recruiting process? Provide career ownership Show career maps Identify the talent crown jewels Experiment with a upcoming technology Get up and going quickly?
Applying to Health & Wellness Jobs Outcomes Reduce expenditure on health (functional)  Reduce the possibility of loss of income (functional) Improve career prospects (functional)  Improve chances with the opposite sex (emotional)  Improve self esteem (emotional) Improve sex life (functional)
Constraints ,[object Object],[object Object],[object Object]
What to specifically focus on ,[object Object],[object Object]
[object Object],[object Object]
Identify Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance Satisfaction Over Served Under Served Satisfaction >> Importance  Satisfaction << Importance  Adequately Served
Satisfaction scores move over time  Opportunities disappear as competitors/alternate options appear  Competitive opportunities appear when a competitor shows a gap Outcomes  Company A Company B Company C Outcome 1  Outcome 2  Outcome 3 Outcome 4
[object Object],Wednesday, January 02, 2008

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Listening to Customers in the Correct way to drive Innovation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Applying to Talent Mangement Could established organizations have foreseen rise of SaaS vendors? Can organizations develop a “break thru” integrated Talent Management apps Jobs Outcomes Implement hikes (functional) Minimize the effort in setting up goals Minimize the effort of getting industry data Search for skill sets Minimize the effort in getting competency maps Minimize effort to capture on the job learning Track recruitment efficiency? Match performance evaluation with recruting? Loop back on recruiting process? Provide career ownership Show career maps Identify the talent crown jewels Experiment with a upcoming technology Get up and going quickly?
  • 13. Applying to Health & Wellness Jobs Outcomes Reduce expenditure on health (functional) Reduce the possibility of loss of income (functional) Improve career prospects (functional) Improve chances with the opposite sex (emotional) Improve self esteem (emotional) Improve sex life (functional)
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Importance Satisfaction Over Served Under Served Satisfaction >> Importance Satisfaction << Importance Adequately Served
  • 19. Satisfaction scores move over time Opportunities disappear as competitors/alternate options appear Competitive opportunities appear when a competitor shows a gap Outcomes Company A Company B Company C Outcome 1 Outcome 2 Outcome 3 Outcome 4
  • 20.