SlideShare une entreprise Scribd logo
1  sur  11
> promotions in oracle atg 10.1

                  > author > sanju thomas
                   > date > 19th july - 2012
outline

                                           coupons
                               upselling
                  conception
            variants
       types
what
what
The publicization of a product, organization, or venture
to increase sales or public awareness.




          Contest                Advertisement


                     Discount
types

item discount



order discount



shipping discount
variants

  amount off

  fixed price

  free

  % off
conception


  acc
        bcc
acc         conception

  pricing    promotion         file   new




                  >live demo
bcc   conception



         >live demo
static design
c




    droplet
l




                   promotion tools
i




                                                            data store
                                     promotion repository
e




    action
n
t




    pipeline
    servlet
s
static design
       a                           b                          c
                   profile                PromotionStatus              promotion
user




 a == user has an active profile

 b == profile has an attribute called activePromotions.
 activePromotion:RepositoryItem

 c == a reference to the underlying promotion

 PromotionStatus also hold number of times that a customer can use the promotion.
pmdl
  promotion is described in ATG using pricing model description language



                     qualifier


                                            discount
                                              rule

                      target




qualifier == when a promotion may apply
target == what may be discounted

     p r i c i n g   m o d e l     d e s c r i p t i o n   l a n g u a g e

Contenu connexe

En vedette

ATG Advanced Profile Management
ATG Advanced Profile ManagementATG Advanced Profile Management
ATG Advanced Profile ManagementKate Semizhon
 
Common mistakes for ATG applications that affect performance
Common mistakes for ATG applications that affect performanceCommon mistakes for ATG applications that affect performance
Common mistakes for ATG applications that affect performanceKate Semizhon
 
ATG Commerce: Full Capabilities Overview
ATG Commerce: Full Capabilities OverviewATG Commerce: Full Capabilities Overview
ATG Commerce: Full Capabilities Overviewsobrien15
 

En vedette (6)

ATG Advanced RQL
ATG Advanced RQLATG Advanced RQL
ATG Advanced RQL
 
ATG Advanced Profile Management
ATG Advanced Profile ManagementATG Advanced Profile Management
ATG Advanced Profile Management
 
Common mistakes for ATG applications that affect performance
Common mistakes for ATG applications that affect performanceCommon mistakes for ATG applications that affect performance
Common mistakes for ATG applications that affect performance
 
Endeca
EndecaEndeca
Endeca
 
ATG Best Practices
ATG Best Practices ATG Best Practices
ATG Best Practices
 
ATG Commerce: Full Capabilities Overview
ATG Commerce: Full Capabilities OverviewATG Commerce: Full Capabilities Overview
ATG Commerce: Full Capabilities Overview
 

Similaire à ATG Tutorials - Promotion.

Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...
Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...
Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...Rod King, Ph.D.
 
Qsession #27 E-commerce med Google
Qsession #27 E-commerce med Google Qsession #27 E-commerce med Google
Qsession #27 E-commerce med Google Quisma Denmark
 
Social Commerce 2.0 With CPC Strategy & AddShoppers
Social Commerce 2.0 With CPC Strategy & AddShoppersSocial Commerce 2.0 With CPC Strategy & AddShoppers
Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
 
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...Rod King, Ph.D.
 
Marketing Strategy for a new Real estate start up
Marketing Strategy for a new Real estate start upMarketing Strategy for a new Real estate start up
Marketing Strategy for a new Real estate start upMANISH SRIVASTTAVA
 
How to Increase Your Facebook Dynamic Product Ads Performance
How to Increase Your Facebook Dynamic Product Ads PerformanceHow to Increase Your Facebook Dynamic Product Ads Performance
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
 
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...Rod King, Ph.D.
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionMadlis
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionMadlis
 
Nuevas herramientas de Google | Google Q3
Nuevas herramientas de Google | Google Q3Nuevas herramientas de Google | Google Q3
Nuevas herramientas de Google | Google Q3Oscar García
 
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014Phil Pearce
 
SA P8- Portfolio DMND project 8
SA P8- Portfolio DMND project 8SA P8- Portfolio DMND project 8
SA P8- Portfolio DMND project 8Shahid Afridi
 
Product strategy development
Product strategy developmentProduct strategy development
Product strategy developmentDivya Prabhu
 
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean StartupLean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean StartupVíctor Manuel García Luna
 
Webinar: Pricing a Data Product by fmr Salesforce Sr PM
Webinar: Pricing a Data Product by fmr Salesforce Sr PMWebinar: Pricing a Data Product by fmr Salesforce Sr PM
Webinar: Pricing a Data Product by fmr Salesforce Sr PMProduct School
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processRuben Hamilius
 

Similaire à ATG Tutorials - Promotion. (20)

Big Brand Marketing 18.01.14
Big Brand Marketing 18.01.14Big Brand Marketing 18.01.14
Big Brand Marketing 18.01.14
 
Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...
Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...
Customer Growth Factory: A Better Way to Visualize Lean Startups and Establis...
 
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
The New Science of Authenticity for Building A Lasting Brand; (How Changes in...
 
Qsession #27 E-commerce med Google
Qsession #27 E-commerce med Google Qsession #27 E-commerce med Google
Qsession #27 E-commerce med Google
 
Social Commerce 2.0 With CPC Strategy & AddShoppers
Social Commerce 2.0 With CPC Strategy & AddShoppersSocial Commerce 2.0 With CPC Strategy & AddShoppers
Social Commerce 2.0 With CPC Strategy & AddShoppers
 
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...
 
Marketing Strategy for a new Real estate start up
Marketing Strategy for a new Real estate start upMarketing Strategy for a new Real estate start up
Marketing Strategy for a new Real estate start up
 
Real Estate
Real EstateReal Estate
Real Estate
 
How to Increase Your Facebook Dynamic Product Ads Performance
How to Increase Your Facebook Dynamic Product Ads PerformanceHow to Increase Your Facebook Dynamic Product Ads Performance
How to Increase Your Facebook Dynamic Product Ads Performance
 
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color Version
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color Version
 
Nuevas herramientas de Google | Google Q3
Nuevas herramientas de Google | Google Q3Nuevas herramientas de Google | Google Q3
Nuevas herramientas de Google | Google Q3
 
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014
PPC Growth Hacking - By Phil Pearce @ SuperWeek 2014
 
SA P8- Portfolio DMND project 8
SA P8- Portfolio DMND project 8SA P8- Portfolio DMND project 8
SA P8- Portfolio DMND project 8
 
Designing a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market StrategyDesigning a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market Strategy
 
Product strategy development
Product strategy developmentProduct strategy development
Product strategy development
 
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean StartupLean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
Lean Canvas: Diseñando tu modelo de negocio bajo principios de Lean Startup
 
Webinar: Pricing a Data Product by fmr Salesforce Sr PM
Webinar: Pricing a Data Product by fmr Salesforce Sr PMWebinar: Pricing a Data Product by fmr Salesforce Sr PM
Webinar: Pricing a Data Product by fmr Salesforce Sr PM
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about process
 

Dernier

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 

Dernier (20)

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 

ATG Tutorials - Promotion.

  • 1. > promotions in oracle atg 10.1 > author > sanju thomas > date > 19th july - 2012
  • 2. outline coupons upselling conception variants types what
  • 3. what The publicization of a product, organization, or venture to increase sales or public awareness. Contest Advertisement Discount
  • 5. variants amount off fixed price free % off
  • 7. acc conception pricing promotion file new >live demo
  • 8. bcc conception >live demo
  • 9. static design c droplet l promotion tools i data store promotion repository e action n t pipeline servlet s
  • 10. static design a b c profile PromotionStatus promotion user a == user has an active profile b == profile has an attribute called activePromotions. activePromotion:RepositoryItem c == a reference to the underlying promotion PromotionStatus also hold number of times that a customer can use the promotion.
  • 11. pmdl promotion is described in ATG using pricing model description language qualifier discount rule target qualifier == when a promotion may apply target == what may be discounted p r i c i n g m o d e l d e s c r i p t i o n l a n g u a g e