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     S a nne va n d e r
BEST PRACTICE


           Beek
BEST PRACTICE
    Tekst



Understanding product valorisation

   within the creative industries
UAR




Understanding product valorization

=

Value + impact




Best Practise - UAR
VERBETER DE BUURT




Problematic

Creative industries =

Arts + economics




Best Practise – Verbeter de Buurt
WII MEDIC




Romantic perspective

•Inherent, internal value
•Wow-factor/Eureka-moment
•Unmeasurable




Best Practise - WiiMedic
Economic perspective:

•Monetary value
•Quantitative




Best Practise – QR Park reader
LUNAR




Develop a model

-More realistic
-Special dynamics of creative
industries




Best Practise – Lunar
DROPSTUFF



Casestudy:

Best Practice Database
of Virtual Platform

Online database of
more than 100 e-culture
projects/products




Best Practise - Dropstuff
SONORB

Function Best Practices:

* Visual examples
* Excellent e-culture
project/products
* Communicate

This is e-culture!




Best Practise – SonorB
ONE FRAME OF FAME
E-culture =

Electronic culture =

Cultural and artistic developments

within the cultural domain

through the influence of new media and ICT

with a clear social impact




Best Practise – One Frame of Fame
Architecture
Film
Games
Art & installations
Mobile Media
Research
Social Media
Exhibits
Theater
Music
Society
Health Care




Best Practise - Intimacy – Daan Roosgaarde
THE WATCHERS
  Changing definition
  1996: E-culture is the end of the divide between
        high culture and low culture
  1999: E-culture is the opposite of e-commerce
  2002: E-culture comes after visual culture and print culture
  2003: E-culture is not digitalization;
        e-culture is online culture
  2007: E-culture is an engine of innovation
  2008: E-culture is a fully accepted word, like e-mail

  Mapping, Navigating & Walled Garden (2009)




Best Practise – The Watchers
IKPOD


Characteristics of e-culture:

* Multidisciplinar

* Cross-over

* Dynamic




Best Practise - Ikpod
KOPPELKIEK
Briefing:

* Generate a toolkit

* With clear criteria

* To evaluate value

* Of e-culture projects/products




Best Practise – Koppelkiek
BIJLMEREURO




Central Question:

How to create this toolkit while
taking in account the special
character of the e-culture sector?




Best Practise - Bijlmereuro
MAPPING
MEDIAFESTIVALS
Tekst




        Questions?

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